The Dr. Claude Kershner Show Character & Process Before Talent

In a recent live simulcast, Claude Kershner, author of "Deemed Essential," was interviewed by Alex Lima, a seasoned global business executive. They dove into the book's themes, particularly the hard-earned business lessons and the emphasis on serving others. With over 30 years of experience in manufacturing, mining, and high-tech, Alex Lima brought a rich perspective to the conversation, focusing on entrepreneurship challenges, impactful leadership, and resilience in the trade service industry. The event offered invaluable insights and motivation for aspiring leaders and entrepreneurs, underlining the significance of perseverance in achieving business success. This engaging session with Alex Lima provided a deeper understanding of "Deemed Essential's" core messages and the importance of commitment and service in business.

This episode examines the evolution of management from traditional practices to modern complexities and its impact on business success. We address the crucial need to value and understand the responsibilities of management, highlighting the risks of undervaluing managerial roles. The importance of educating first-time managers on their significant roles is emphasized, along with the role of meritocracy in leadership, advocating for advancement based on skills and talent. Despite the rapid changes in technology and society, the manager's role remains paramount, perhaps more so than ever before. It’s a duty we should never abdicate but continue to hold in high regard as a cornerstone of business efficacy and success.

Deemed Essential invites you on an engaging journey into the heart of the trade service industry, where every page resonates with the stories of unsung heroes. Through this captivating narrative, you will discover the importance of recognizing the dedication and spirit of trade workers. As you read, you will be inspired to see the transformative potential of embracing the chaos and uncertainty inherent in the trade service industry. Dr. Kershner challenges leaders and aspiring entrepreneurs to step out of their comfort zones and discover the fulfillment of serving others. This is the authors note and introduction in audio format. For the full version, please visit https://deemedessential.org/

This episode is on Entrepreneurial Leadership and talks about the unique blend of vision, opportunity recognition, and influence for effective leadership within the entrepreneurial path. It emphasizes the critical role of a clear and compelling vision in guiding and inspiring team members while also highlighting the importance of recognizing and seizing opportunities. The discussion delineates the distinction between coercive and inspirational power, advocating for the latter as a means to motivate teams toward a desired future state. It covers setting strategic goals and maintaining tenacity amidst challenges. It is less about having a singular great idea and more about inspiring others and skillfully transforming a vision into reality.

We explore the entrepreneurial mindset, addressing key questions and concepts. It covers topics like whether entrepreneurs are born or made, the differences between entrepreneurs and managers, and the various types of entrepreneurs like the Personal Achiever and Super-Salesperson. The video also goes into critical traits and skills, including adaptability, learning, social skills, and a focus on execution. Additionally, it examines the dark side of entrepreneurship and the impact of values and cognitive biases on entrepreneurial success. The content is designed to provide viewers with a comprehensive understanding of what it takes to be a successful entrepreneur.

In this lesson on team leadership, understanding individual needs, personalities, and skills is emphasized as fundamental. It covers various team types, from functional to cross-departmental and self-directed teams, highlighting leaders' challenges in balancing individual and team needs and addressing issues like free riders and team dysfunction.The lesson outlines key leader roles: setting objectives, defining roles, ensuring skill diversity, managing team size, and empowering decision-making. Leaders are also tasked with guiding team development, fostering cohesiveness, and ensuring effective skill use. Competencies like goal setting, problem-solving, and conflict resolution are essential, with added complexities in leading virtual and global teams, including careful member selection and using technology for trust-building. The lesson covers conflict management, suggesting adaptable styles from compromising to collaborating, and favors integrative over distributive negotiation tactics. This comprehensive guide focuses on the nuances of team leadership, balancing individual and collective aspects for effective team management.