The Ecomcrew Ecommerce Podcast Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

Dave joins the podcast today to talk about Prime Day 2024; what their early sales look like, whether Chinese Marketplaces are going to start more shopping holidays, and why this might be the worst Prime Day so far.
 
Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 
 
Prime Day 2024 has been nowhere close to what we've seen in sales the year before. 
 
Now these might be niche and brand specific, but it's worth pointing out that maybe this year hasn't been as great as last year, where we saw 2.5x to 3x the number of sales. 
 
From a mixture of the early results and an overall negative perception of the shopping holiday, here's why Dave and I think this might be one of the worst Prime Days since its inception. 
 
Big Takeaways Prime Day sales boosts might not be felt by everyone - it could vary depending on brand and niche. If you aren't trying to spread brand awareness, it might not be worth it to sell your products at a loss. Chinese competitors like Temu and Shein might start to challenge Amazon's dominance on Prime Day and create their own shopping holidays in the US.  
Timestamps 00:00 - Introduction and Sponsor 02:17 - Early Results of Prime Day 02:39 - Feelings about Prime Day 04:17 - Why this might be the worst Prime Day 06:32 - Pent-up demand and scouting orders the day before 09:57 - The Negative Perception Around Prime Day 12:41 - Will chinese competitors hop on the same trend? 14:17 - Predictions: More shopping holidays are coming 18:10 - Casual stories with Mike and Dave  
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
 
Thanks for listening!
 
Until next time, happy selling!

Dave and I discuss the reasons why e-commerce valuations have significantly decreased this year, Mike's run at the World Series of Poker event, and the potential valuation of content websites. 
Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 
It's been almost a year since I last sold off one of my e-commerce businesses. 
Since then, a lot has changed.
Amazon's new fees were implemented, interest rates have skyrocketed, and FBA Aggregators are few and far between. 
I invited Dave over today to discuss how Amazon may or may not have had a hand in directly affecting the valuations of e-commerce businesses, and why the market hasn't recovered from 2 years ago. Here are some of the big takeaways from this episode: 
The Big Takeaways E-commerce valuations have decreased mainly due to the uncertainty caused by Amazon's fees and policies. Who knows when Amazon will come out with more fees that'll impact profitability?  Google's latest algorithm update has hit a LOT of content websites, leading to decreased traffic for everyone involved which directly impact its valuations.  If your e-commerce business is sold at a 2x multiple, it might not be enough for you to retire. Wouldn't it be better to hold onto your business instead?  Timestamps 00:00 - Introduction and Sponsor 02:56 - Mike's Run at the World Series of Poker 08:13 - E-commerce Valuations 20:07 - Valuations for FBA Businesses 21:06 - Valuations for Off-Amazon Brands 22:01 - Uncertainty in Content Site Valuations 28:14 - Decision to Hold onto a Profitable Business 31:08 - Dave's Funny Story  34:21 - eBay's Attempt to Change As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Thanks for listening!
Until next time, happy selling!

Brandon Eley joins the podcast to talk about his entrepreneurial journey, the challenges and opportunities of picking a complex product for private labelling, and why the road less travelled can be the better option when picking a product. 
Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 
Complexity can be an opportunity. 
You've probably heard me say it multiple times if you're a loyal podcast listener. 
But today's episode is a prime example of this phrase. 
Brandon Eley sells shoes at his company, 2 Big Feet. What sets his business apart from other shoe stores is that he only sells shoes for US sizes ranging from 15-25. 
Now you must be thinking: "How big is his target market?" 
Don't worry, I asked him the same question. Here's some timestamps below if you want to skip directly to it: 
Timestamps 00:00 - Introduction and Sponsor 01:28 - Starting Too Big Feet and Meeting the Demand 07:12 - Challenges in the Shoe Industry and the Evolution of Too Big Feet 14:15 - The Journey of Manufacturing Shoes 19:06 - Creating Affordable Options for Customers 27:40 - Quality Control and Addressing Manufacturing Defects 36:13 - Success and Growth of Michael Ellis Footwear Takeaways Starting an ultra-niche ecommerce business can be successful, especially if there is a demand for a specific product or service.

Manufacturing shoes is a lot more complex than you think. It involves designing patterns, selecting materials, and working with factories to create the final product. Offering affordable options for customers with specific needs can help differentiate a brand and attract a very loyal customer base.

Investing in quality control and addressing manufacturing defects early is key to maintaining customer satisfaction. As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Thanks for listening!
Until next time, happy selling!

In this episode, Dave shows 10 ways you can reduce stupid PPC Spend and maximise efficiency just in time for Prime Day. 
Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 
Prime Day 2023 saw people spend up to $12.9bn alone. 
Obviously, everyone wants a piece of the pie. You can expect competitors to increase their ad spend 2x or even 3x more just for the possibility of more sales. To prepare for this year's Prime Day, there are some ways you can maximise the efficiency of your ad spend.
However what these sellers fail to notice is that it's all about maximising efficiency of your running ads. 
That's why my partner-in-crime, Dave Bryant, is on the podcast today to talk about the 10 ways you can maximise your efficiency and reduce ad spend.
Timestamps 00:00 - Introduction and Sponsor 01:28 - Topic: Reducing PPC Spend on Amazon 03:51 - Optimizing Targeting Options in Auto Campaigns 05:16 - Optimizing Targeting Options in Manual Campaigns 07:37 - Using Dynamic Bids Down Only and Avoiding Broad Match 10:30 - Avoiding Ads in Other Countries and Turning Off Sponsored Display 13:52 - Unclicking Expanded Product Targeting and Using Exact Match 17:44 - Conclusion and Call to Action The Big Takeaways Increasing conversion rates can lower ad costs and improve ROAS.
Turn off loose match targeting in auto campaigns and optimize targeting options in manual campaigns.
Use dynamic bids down only and be cautious with broad match keywords.
Don't let Amazon set up ads in other countries and consider turning off sponsored display campaigns.
Lowering prices may be a better option than increasing PPC to improve profitability.
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Thanks for listening!
Until next time, happy selling!

Aaron Hughes makes his second appearance on the Ecomcrew Podcast to talk about all things Tiktok Shop, and why people should start leveraging the platform for their ecommerce businesses. 
Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today! 
During my last eCommerceFuel Live Trip, the one common topic that frequently came up was  about was how good Tiktok Shop was for their businesses. 
Unfortunately, ice packs don't really have a passionate audience, so I brought in someone who's products have had a significant uplift from TikTok Shop alone. That's why I've invited Aaron Hughes on the podcast today! 
Aaron Hughes is no stranger on the podcast but he's back to talk about how Tiktok Shop has performed for his business, the impacts the platform has had on his business, and a few tips for people who haven't bit the bullet yet. 
Timestamps 0:00 - Intro  0:33 - Sponsor Segment  1:43 - Recording Issues  3:03 - TikTok Shop for E-commerce Marketing 7:59 - Getting Set Up on TikTok Shop 
 
9:17 - The TikTok Ban 12:00 - Aaron's Strategies for Tiktok Shop 15:33 - How long did it take to start being successful?  17:32 - Top 3 Tips for TikTok Shop 20:25 - Leveraging Controversial Topics 21:53 - Building a Foundation on TikTok  23:00 - Aaron's New AI Listing Tool 27:32 - Mike's Last Question  The Big Takeaways Don't discount your products' potential performance on TikTok Shop, whether they're a commodity or not.  TikTok has become what everyone thought Walmart was going to be.  Aaron, thank you again for coming on the podcast. If you guys want to learn more about Listbutler or hiring from India, you can contact him directly at aaron@listbutler.ai.  
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Thanks for listening!
Until next time, happy selling! 

In today's episode, Joshua George shares the 5 biggest SEO-related mistakes that he's noticed after countless discovery calls with ecommerce entrepreneurs made through his agency, ClickSlice. Mike and Joshua also talk about the many SEO challenges that business owners have been facing from recent Google updates. 
Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. He's also a regular speaker who focuses on spreading SEO education. 
I've invited him over to the podcast to pick his brain about what the current SEO landscape is shaping up to be, and whether the challenges that I'm personally facing right now are just a symptom of Google's newest core update or if they're a serious issue. 
The Big Takeaways Backlinks are the most challenging, but most rewarding factor to contribute to your SEO rankings.  There's a hidden opportunity to get your collection pages ranked on Google!  Sub-collections and separate URLs for certain categories of products can actually help your SEO rankings.  Timestamps 00:00 - Introduction and Sponsor 01:57 - Joshua's Background and Experience with SEO 03:25 - The Impact of Google Updates on SEO 08:42 - The Importance of Long-Tail Keywords and Transactional Intent 10:08 - The Value of SEO and the Common Mistakes Brands Make 13:19 - Mistake 1: Not Doing Enough Keyword Research 14:17 - Mistake 2: Not Adding Content on Collection Pages 21:24 - Mistake 4: Not Leveraging Blogs Properly 25:35 - Mistake 5: Not Building Quality Backlinks 29:24 - Where to Find ClickSlice and Closing Remarks Joshua, thank you again for coming on the podcast! It was nice chatting with you, and picking your brain about my SEO challenges. I look forward to meeting you in person soon!
You can find Joshua George through his agency's website, ClickSlice. If you have any inquiries about how you can boost your SEO rankings, book a free discovery call! I highly recommend putting more time and effort into SEO in general. You can also find Joshua George on Twitter, or LinkedIn. 
If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.
Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes. 
Thanks for listening!