My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
302: Stop Losing Customers: How to Build Trust and Make More Sales with Sean D’Souza
It's time to stop losing customers and start understanding them. Sean D’Souza, author of The Brain Audit, founder of Psychotactics, and host of The Three Month Vacation Podcast, is a Marketing Strategist and expert on consumer psychology. He’s one of the most articulate and well-spoken people I’ve met in the field of marketing and he’s here to help you figure out why you aren’t selling as much as you should.
In this episode, Sean sets the record straight on the number one reason your customers back out of a purchase. We also dive into how to ease your customer’s fears, the importance of having a uniqueness factor, and how to start understanding your customers in a deeper way so you can stop losing customers.
Sean is giving a training inside of the Coalition on May 11th called, “Buy Your Life Back: How to Raise Prices and Not Lose Customers”. Apply to join the Coalition today so you don’t miss out.
Episode Highlights: 4:23 Why Sean D'Souza created "psychotactics" 6:41 What stops people from taking a 3-month vacation 10:57 The best way to stop losing customers 19:30 Why your business needs to have a uniqueness factor 25:12 How to come up with your uniqueness factor 32:15 Unpacking the misconception around sales 37:07 Tiger Woods' iconic shot and what it has to do with your customers 40:58 How to start understanding your customer in a deeper way 45:04 Learn more about Sean D'Souza 47:08 Sean’s top recommendation for a vacation destination Links and Resources: Sean D’Souza’s Website The Three Month Vacation Podcast The Brain Audit: Why Customers Buy (And Why They Don't) The Coalition @a_brawn on Twitter Review or subscribe on iTunes
BONUS: 5 Things to Automate in Your Business to Free Up More Time with Steve Chou
Trying to get valuable time back from your business? Steve Chou and I are here to talk about how automation helps us work smarter. Steve Chou, host of the My Wife Quit Her Job Podcast, has built a large business that only requires the help of one VA. From managing a robust social media calendar to tackling email marketing, Steve has cracked the code on how to do more with less.
Steve and I share a joint passion for helping entrepreneurs build businesses that don't consume their entire life. If you've been feeling overworked and bogged down in the weeds of your business, this episode is for you. Tune in to hear how we've freed up our time by automating five key areas of our businesses: hiring, social media, email marketing, our inbox, and project management.
Episode Highlights: 4:10 Automation #1: Your hiring process 10:18 Automation #2: Your social media production 15:07 Automation #3: Your inbox 18:17 Automation #4: Your project management 24:15 Automation #5: Your email marketing 29:40 How to combine SMS and email 34:04 What Steve is most excited about 38:14 Check out Steve’s podcast Links and Resources: My Wife Quit Her Job Website My Wife Quit Her Job Podcast Airtable HelpScout Gorgias Planoly Electric SMS @a_brawn on Twitter Review or subscribe on iTunes
301: How Pokoloko Is Profitably Transitioning From Wholesale to Direct to Consumer
The right marketing strategy + the right team members to execute = DTC success. “A little crazy” is what Ecuadorian artisans called Case Bakker after he requested order after order of handmade blankets to sell to boutiques all over the Ottawa Valley. Rooted in a mission to give back, Pokoloko started off as a wholesale brand dedicated to bringing global inspiration to people's homes and directly supporting artisans all over South America, Turkey, Morocco, and Indonesia.
I met Case, Pokoloko’s CEO and co-founder, about a year ago when he reached out with one goal in mind: transition from wholesale to DTC eCommerce. Since then, we’ve worked together inside the Coalition and Intentional Wealth, and his team has made incredible progress. Case joins us today to tell us how.
Tune in for a candid talk about how Pokoloko generated their first $100k in sales, what marketing strategies move the needle, the hires that have been essential to their success, and leadership lessons he’s picked up along the way.
Episode Highlights: 3:51 How Pokoloko was first created 6:23 How Pokoloko generated their first $100,000 9:19 The biggest difference between running wholesale vs direct to consumer 11:02 Three major initiatives that moved the needle when switching to online sales 13:32 Critical hires when growing a B2C business 15:28 Marketing initiatives with a high ROI 19:01 How transitioning to B2C affects wholesale 20:28 Leaderships lessons Case wishes he knew years ago 24:20 What Case is most excited about Links and Resources: Pokoloko Pokoloko on Instagram Case Bakker on LinkedIn Shoe Dog by Phil Knight The Coalition Intentional Wealth @a_brawn on Twitter Review or subscribe on iTunes
300: 6 Ecommerce Myths Holding Your Business Back from Massive Success with Kurt Elster
Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster. Kurt is a CRO expert, host of the Unofficial Shopify Podcast, and runs an eCommerce website design and development agency called Ethercycle.
If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths.
Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more.
Episode Highlights: 5:28 Myth #1: You need to diversify your traffic 8:38 Myth #2: Google PageSpeed is crucial to getting more sales 14:00 Myth #3: You have to be the first to do everything 18:49 Myth #4: If a “big” business is doing it, it must be right 23:10 Myth #5: Hustle and grind is the key to business success 27:57 Myth #6: People don’t read on the internet 35:40 Check out the Unofficial Shopify Podcast Links and Resources: Kurt Elster The Unofficial Shopify Podcast Ethercycle Podcast 193: “Must Know” Elements Of Successful Ecom Design Most Business Forget Podcast 282: 8 Ecommerce All Stars Share Their Best Marketing Advice Intentional Wealth The Coalition @a_brawn on Twitter Review or subscribe on iTunes
299: How to Level Up Your Business & Unlock Freedom with Jeff V. of Classic Car Stereos
Does your business take all of your time or does it give you the freedom to do the things you love? Jeff Vogl, president of Classic Car Stereos, has been intentional about creating that shift over the last couple of years and I’ve had the pleasure of seeing him do it. Jeff and I started working together in 2019. Since then, Jeff’s business has grown tremendously and he’s continued to add to his portfolio.
From mastering the art of creating packages his customers can’t ignore, boosting his AOV, and spending more time on the golf course than in the weeds of his business, Jeff is a sharp entrepreneur and he’s here to tell you how he made these big wins possible.
Tune in to learn how you can creatively increase your AOV, why Jeff believes a Google AdWords strategy is a must, the importance of bidding on your brand, and how a change in leadership style has unlocked the freedom Jeff always wanted.
Episode Highlights: 4:03 Learning how to create packages to boost your AOV 6:20 How Classic Car Stereos manages all of the moving parts in their business 8:18 Jeff’s journey from spending time in the weeds of his business to spending time on the golf course 10:55 A mindset shift on inventory management and demand planning 16:19 Entrepreneurial finance 101: The numbers every entrepreneur should know 25:06 Using Google Adwords and why you should always be bidding on your brand 29:12 Evolving your leadership style to empower your team 34:35 The resources Jeff uses to grow Classic Car Stereos Links and Resources: Classic Car Stereos Jeff Vogl on Twitter Jeffv@classiccarstereos.com RingCentral Ahrefs NetSuite Podcast 296: The Keys To A 9-Figure Exit: How Moiz Ali Sold Native For $100MM The Coalition @a_brawn on Twitter Review or subscribe on iTunes
298: The High-Converting Approach to Content that Led Holistic Habitat to Massive Success
Holistic Habitat self-taught their way to Facebook Ads success. Here's why they doubled their ad budget in 2020. Kristin Holler is the co-creator of Holistic Habitat, an eCommerce home decor company for the socially conscious. I met Kristin in 2019 and have worked with her inside the Coalition, and most recently, as a member of Intentional Wealth. Since we started working together, her business has grown tremendously and email marketing makes up 30% of her monthly sales. However, that’s not the only lever Kristin has learned how to master.
With a roll-up-your-sleeves mentality, Kristin has led Holistic Habitat through the ever-changing landscape of Facebook ads, the COVID-19 pandemic, market shifts and so much more. She’s here to share how they grew 500% in 2018, how she became a Facebook ads pro, and the secret behind creating ads that convert. We also dive into the biggest leadership takeaways of 2020 and how to get out of your own way.
Episode Highlights: 4:21 How Kristin started as an eCommerce entrepreneur 7:27 The moment Kristin realized Holistic Habitat had potential 9:55 How Holistic Habitat grew 500% in 2018 12:53 Why Kristin doubled her FB ads budget at the beginning of COVID-19 16:53 The biggest leadership takeaways from 2020 19:13 Working in the Coalition: How Kristin increased profits and got out of her own way 23:25 Becoming a Facebook ads pro 26:23 How to run Facebook ads that convert 28:32 Holistic Habitat’s unforgettable marketing mishaps 31:10 Advice for purpose-driven brands trying to build customer loyalty 33:57 The #1 thing Kristin wishes she knew before starting her entrepreneurship journey 35:27 What’s keeping Kristin up at night 37:16 Lessons from COVID-19 that keep moving the needle 38:43 How Holistic Habitat creatively increases their average order value 41:52 Get in touch with Kristin Links and Resources: Holistic Habitat Holistic Habitat on Instagram Holistic Habitat Insiders Facebook group Foxwell Digital The Coalition Intentional Wealth @a_brawn on Twitter Review or subscribe on iTunes
My favorite new ecomm podcast
Started listening to theEcommerce Influence after a crossover episode woth the Unnoficial Shopify podcast.
As an Ecommerce business owner I’m always looking for knowledge that can help me run my business. Thus far I’m blown away by the interviews, strategies, tips and techniques that I’m learning about.
Here’s my most impactful thus far:
300: 6 ECommerce myths
294: From losing $500K to making $1MM
290: how to grow your ecomm business from 500k to 5 million
These all have great insights I’ve already begun to utilize. I highly recommended subscribing.
I’ve listened to a few episodes and each one is packed with so much useful information! I work with various clients that are solely e-commerce or utilize it in some way in their business and this podcast is a great resource to point clients to and to bring in when working on projects with them!
Longtime weekly listener
Austin does a great job of staying ahead of the trends and providing relevant, actionable tips that I often implement in my agency and for our clients. I look forward to new episodes every week!