The Ecommerce Influence Podcast Austin Brawner

The best of 2022 and how to start planning for 2023.
Listen to this episode with a notepad or your phone ready to take voice memos. Jot down a few ideas to bring into your 2023 roadmap and plans. 
What You’ll Learn From This Episode:
How to create exciting and super profitable product launches What the future of eCommerce buying behavior might look like How to use influencers to get content that performs  How to use challenges to build community and lower acquisition costs Resources:
@austin_brawn on Twitter @lilyackerly on Twitter Review or subscribe on iTunes

The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022.
As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. 
What You’ll Learn From This Episode:
Diversifying your offer Buy now, pay later & the state of the American consumer  SMS overload: what happened? What to do with customers gained during the holidays  Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.
What You’ll Learn From This Episode:
A strategy to balance long-term growth needs with immediate fire drills  Laying the groundwork for 2023  How to build a customer archetype  Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. 
What You’ll Learn From This Episode:
The tiers of financial planning & what’s important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. 
What You’ll Learn From This Episode:
Planning paternity leave as a business owner  Tips for working with a newborn in your life  Life changes & advice for other parenting entrepreneurs Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! 
What You’ll Learn From This Episode:
How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so you can depend less on platforms like Meta  The different types of live commerce Resources:
7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes