419 episodes

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

The Ecommerce Influence Podcast Austin Brawner

    • Business
    • 4.9 • 169 Ratings

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

    385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand

    385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand

    A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4.
    What You’ll Learn From This Episode:
    A strategy to balance long-term growth needs with immediate fire drills  Laying the groundwork for 2023  How to build a customer archetype  Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 36 min
    384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning

    384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn’t) About Financial Planning

    If you’re a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps. 
    What You’ll Learn From This Episode:
    The tiers of financial planning & what’s important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 52 min
    383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep

    383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep

    Parenting and being an entrepreneur, Austin share’s what life’s been like in his new role as first-time Dad. 
    What You’ll Learn From This Episode:
    Planning paternity leave as a business owner  Tips for working with a newborn in your life  Life changes & advice for other parenting entrepreneurs Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 26 min
    382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping

    382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping

    How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! 
    What You’ll Learn From This Episode:
    How to increase your add-to-cart rate with live shopping and shoppable video How to bring the acquisition benefits of the in-store experience online How to replicate a social feel on your own site so you can depend less on platforms like Meta  The different types of live commerce Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 56 min
    381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)

    381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)

    Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do this.
    What You’ll Learn From This Episode:
    Why your “superhero syndrome” is hurting your business How to identify what needs to get done and where the opportunities to move the needle are A system to outsource & delegate  How to do more of the things you shine at, and less of the things you’re not an expert on Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 15 min
    380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups

    380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups

    This is a brand that didn’t start with the expectation of selling online. McCullough has a human-first perspective and there’s a lot to learn from him on customer experience and leadership.
    A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy. 
    What You’ll Learn From This Episode:
    Wins and learnings from manufacturing an innovative product that no one wants to work on What valuing relationships across all areas of your business could do for your success How focus groups could improve your product offering Birth of a product - getting an idea and figuring out if it’s a good one  Resources:
    7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

    • 45 min

Customer Reviews

4.9 out of 5
169 Ratings

169 Ratings

Heather Bo ,

Awesome podcast!

I've recently discovered this podcast, and every show I've listened to has been just the right mix of informative and entertaining. Great content!

Arlie K ,

The best of the best!

Austin truly never misses on the Ecommerce Influence podcast! I so appreciate the outstanding insights that he and his guests consistently share. If you're looking to level up in all things eCommerce, look no further!

JJ1990J8 ,

Excellent E-commerce Podcast

Austin is not only knowledgeable about the world of e-commerce, he’s also an excellent interviewer. He puts his thumb on the topics that business owners what to know. Tons of nuggets dropped in each episode. One of my favorite business podcasts to listen to.

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