341 episodes

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

The Ecommerce Influence Podcast Austin Brawner

    • Business
    • 4.9 • 164 Ratings

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

    332: BIG Opportunities for Ecommerce in NFTs: Web3 Series Part 2

    332: BIG Opportunities for Ecommerce in NFTs: Web3 Series Part 2

    We’re looking out to the (near) future at some very creative opportunities for eCommerce in NFTs. These ideas could help circumvent some of the margin pressure and economic challenges brands are facing today. 
    This episode features Taylor Holiday, the founder of Common Thread Collective. Before running an eCommerce agency he had his own D2C brand so he brings a ton of knowledge from being on both the brand and the agency side of eComm business. Taylor is an NFT enthusiast and has some brilliant ideas about NFTs and their place in the changing sphere of eCommerce. 
    In this fascinating conversation, you’ll learn a ton about NFTs -- what they are and how you might be able to use them to combat margin pressure in your eCommerce brand. 
    Episode Highlights:
    4:37 Taylors large business vision  6:23 The difference between running a brand and running an agency  7:30 Complexities around cash flow management & human relational problems 9:40 The importance of your product to the success of your brand  11:20 What the hell is going on with Facebook  14:33 Quantifying what other brands are seeing in metrics right now 15:19 The primary metric to care about post iOS launch  16:56 aMER (acquisition marketing efficiency rating): why it’s critical  20:07 Diversification is not primarily an advertising strategy  23:39 Where to start if you’re moving out of Facebook  25:05 Why Web3 is so exciting & what it means for current margin pressure  26:31 Margin innovation and opportunities in the metaverse 32:04 Why you shouldn’t blow off investing in cryptocurrency  33:19 Examples of creativity with eCommerce in NFTs used to bring in fast cash 36:16 Why NFTs are a better version of Kickstarter  37:35 Creating built-in affiliates with NFT holders 38:44 The NFT as a community access token as well as an asset 43:13 How to continue to add value associated with holding your NFTs 47:34 Shopify beta opportunity for eCommerce in NFTs sold like a SKU  48:37 Using NFTs for access to special content or promotions  52:28 What’s just interesting and what’s actually important in the future of eCommerce in NFTs 56:51 What % of Shopify stores might invest in NFTs next year?  57:56 Raising funds & engaging a target market with NFTs 1:02:42 The calendar cleanse process that has helped Taylor manage his many priorities  Resources:
    @TaylorHoliday on Twitter Common Thread Collective. RTFKT The Hundreds, Adam Bomb Squad Mintgate.io Crypto Dads The Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes

    • 1 hr 6 min
    331: Where Are Your Customers Really Coming From? Using Post-Purchase Surveys to Reveal True Attribution

    331: Where Are Your Customers Really Coming From? Using Post-Purchase Surveys to Reveal True Attribution

    Was Facebook ever really performing as well as we thought - or was our attribution model just wrong? A post-purchase survey will tell you where people are actually hearing about your brand. 
    If you're spending money on Facebook you know it's incredibly hard to figure out where your customers are coming from. Matt Bahr, CEO of Enquire Labs, has a way to help you better track attribution with a post-purchase survey. 
    I stumbled across Enquire a couple of years ago and thought they were super interesting because their simple survey really helped us figure out what was effective marketing and what was not. In this episode, we talk all about what they're doing and how they’ve helped brands figure out attribution in the midst of the chaos of iOS changes. 
    It's an excellent episode and you’ll get a lot of interesting tips for running successful marketing. 
    Episode Highlights:
    3:58 Matt’s timing of building a post-purchase survey app  6:31 How Enquire came to be  10:22 Where brand’s think sales are coming from vs where the sales are actually coming from 12:50 The power of word of mouth  14:51 Thinking about attribution using post-purchase surveys  18:00 A better way to get questions answered by customers  21:10 Comparing quantitative and qualitative data  21:38 What smaller brands can learn from the bigger brands  24:57 Higher AOV: is it harder to track?  Resources:
    Enquire Labs @mattrbahr on Twitter Enquire Post Purchase Survey App on Shopify  Brand Growth Membership  @a_brawn on Twitter Review or subscribe on iTunes

    • 29 min
    330: Cryptocurrency & DeFi 101 with Nat Eliason: Web3 Series Part 1

    330: Cryptocurrency & DeFi 101 with Nat Eliason: Web3 Series Part 1

    Cryptocurrency is the financial system of the future. Ready or not it’s coming and as an eCommerce founder, there are opportunities you could be taking advantage of now. 
    This episode is part of a series on cryptocurrency and decentralized finance (DeFI). My guest, Nat Eliason, has been a guest before as an SEO expert but in the last year he’s made a trajectory shift and moved into the space of web3, and specifically DeFi. 
    Nat talks about why he made the shift, what he’s so excited about and why, as a business owner, you should care. We go into the basics of DeFi and how people are getting hedge fund style returns. 
    If you know nothing about cryptocurrency, this episode is for you - Nat has some simple ways you can start earning money today. 
    Episode Highlights:
    5:04 Nat’s shift from SEO to DeFi 6:28 What is DeFi and why is it important 9:22 How DeFi levels the playing field and gives individuals with small capital access to high returns 12:34 Examples of high returns  14:49 What a stablecoin is  16:05 The risks with stablecoins 20:14 Metamask and seed phrase: what are they and how do they provide security 25:02 How long you have to “park” your stablecoins to see returns 27:36 The range of interest returns historically seen 29:48 Ways to profit that haven’t traditionally been available to average people 31:48 The difference between a fiat-collateralized coin and a crypto-collateralized coin 34:48 Wrapped Bitcoin: what is it 38:08 Minimum collateralization ratios  40:26 How debt protocols work in DeFi & what happens in a market crash  46:26 Yield farming: what is it  50:26 How network security works  52:24 “Staking your Eth” - how and what that means  55:57 What is impermanent loss and why do you want to avoid it?  1:02:01 Biggest hurdles to DeFi being widely adopted right now  1:05:03 As an eCommerce owner - what should you be thinking about 1:09.50 What Nat’s excited about right now  Resources:
    Nat’s Course: DeFi Orientation @nateliason on Twitter  Podcast 129: Content Marketing – What You Need To Know With Nat Eliason Podcast 284: How To Build A Business That Runs Itself With Nat Eliason Yearn Oasis Badger.finance Alchemix Convex  Tokamak Klima DAO The Coalition @a_brawn on Twitter Review or subscribe on iTunes

    • 1 hr 15 min
    329: From SWAT to CEO: Lessons on Native Ads, Long-Form Copy and Testing Without Fear

    329: From SWAT to CEO: Lessons on Native Ads, Long-Form Copy and Testing Without Fear

    You might be surprised how lessons learned from over a decade on a SWAT team apply to building a highly successful lifestyle brand. 
    Todd Lamb, CEO of PureLife Organics, was a police officer for 17 years, as a SWAT team leader and then canine officer. When his wife started having health issues he turned to natural remedies and found an incredibly successful protocol that helped her heal. He wanted to share this protocol with others and thus, Pure Life Organics was born. 
    Today, the business Todd built from the ground up is well on it’s way to 9-figures. In this episode - Todd shares his wisdom about paid traffic and expertise in creating offers. He talks about how his team systematically worked to make native ads work and how they're testing at a budget of $10k to $15k a week to get results.
    There are some great nuggets here about native ads, copywriting, and creative strategizing. Enjoy!
    Episode Highlights:
    4:29 Lessons from working as a canine officer  7:31 The idea behind Pure Life Organics  12:47 Todd’s protocol and ingredients  14:40 Looking at growth in the business 16:28 Developing a sales funnel  17:37 Selling the first million dollars of product with native ads and cross-promotions  19:34 Testing with big spend  21:12 Finding success with Native Ads and the difference from Facebook ads 26:09 Long-form copy & writing offers that convert  29:07 Impacts from current eCommerce challenges like iOS 14 & supply chain  34:54 Exploring NFTs with a tree-planting program 37:27 Enhancing the experience and getting people excited  40:20 Prioritizing the routine & how Todd does it all  Resources:
    Purelifeorganics.com @purelife.organics on Instagram  The Coalition @a_brawn on Twitter Review or subscribe on iTunes

    • 45 min
    328: Building a Brand: How Crossnet Went from 2 Sales/Month to 8-Figures

    328: Building a Brand: How Crossnet Went from 2 Sales/Month to 8-Figures

    Would you quit your day job and move to Miami to sell your new product while playing on the beach? Sounds like a dream and this founder made it a reality, with a lot of hard work, motivation and talent. 
    This episode’s guest is Chris Meade, the founder of Crossnet, one of the fastest-growing games in the US. 
    Chris has been on an incredible journey from quitting his job at Uber to moving to Miami to sell his dream game on the beaches. Crossnet has grown incredibly fast due to an organic viral video and word-of-mouth marketing with live events and influencers. In just a few years they’ve gone from selling 2-5 nets a month to an 8-figure business. 
    Crossnet started as DTC and has expanded into big-box retail and Chris shares some of the opportunities and challenges that came with that shift. 
    This is a great founder's story and an inspiration if you have a product idea. I hope you enjoy it! 
    Episode Highlights:
    4:21 What exactly is Crossnet 5:09 How the idea of Crossnet was born  7:36 Getting people to care about a brand at the start  10:09 The catalyst & viral video that started the growth 13:02 Being frugal and why Crossnet has been successful  13:50 Initial marketing wins  15:17 Talking to customers and adjusting marketing to speak to them  16:50 The role of founder and changes from 2 sales a day to 8-figures  18:11 Going from eCommerce DTC to big box retail  20:54 iOS 14: its impact and how Crossnet is measuring metrics now  23:43 Tips for success with influencers  25:47 Structuring retainer deals with influencers 27:24 Supply chain issues and manufacturing in China  32:03 Advertising: agencies or in-house? 33:55 Lessons from running a seasonal business  36:21 Chris’s favorite marketing resources  37:47 Content marketing on LinkedIn 39:40 Keeping a team engaged and excited about the product  Resources:
    Crossnetgame.com @Cjmeade on LinkedIn  @chrismeadej on Twitter  Book: Double Your Profits by Bob Fifer The Coalition @a_brawn on Twitter Review or subscribe on iTunes

    • 44 min
    327: What’s Working Right Now: Email Capture Strategies to Increase Conversion

    327: What’s Working Right Now: Email Capture Strategies to Increase Conversion

    How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you’re using the same old “discount for email” strategy you’re missing out on potential customers. 
    This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now. 
    John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting pop-ups and overlays to drive more sales and capture more emails. As we all have holiday marketing top of mind, I thought it would be a great time to bring John in to share what they’re seeing success with right now and provide some inspiration as you determine how to integrate pop-ups and overlays into your Q4 strategy. 
    One of the things that they've been experimenting with is conversational pop-ups and John shares how they tripled signups and boosted revenue by 25% using this method. We also cover customer value optimization and opportunities to learn more about buying behavior with qualitative pop-ups. 
    If you're interested in quick, easy tweaks to your website that will make you more money… this episode is for you.
    Episode Highlights:
    4:14 Why most eCommerce stores are using pop-ups and overlays the wrong way  5:14 How to 3X your email sign up rate with conversational pop-ups  8:02 What a conversational pop-up is and how to implement email capture strategies to increase conversion 9:40 Optimizing engagement for brands with a lot of product categories  11:27 Collecting emails and phone numbers effectively and without drop off  12:02 Using curiosity and mystery instead of discount to drive sign up  13:35 John’s favorite non-monetary incentives to test  16:52 Best tips on how to increase your cart value and AOV  18:19 Using content to convert  19:30 Strategies from B2B that DTC brands should learn from including qualitative feedback 22:31 The benefits of qualitative feedback when your inventory is low 24:31 How qualitative feedback can decrease abandonment rates 26:05 What is customer value optimization and how you should be using it  28:29 Step by step guide for using conversational pop-ups in your Black Friday marketing  Resources:
    Optimonk: Free Templates To Use (and get 50% off the first 3 month for any paid plan) Optimonk: Black Friday Webinar  Book: They Ask You Answer by Marcus Sheridan  The Coalition @a_brawn on Twitter Review or subscribe on iTunes

    • 30 min

Customer Reviews

4.9 out of 5
164 Ratings

164 Ratings

Heather Bo ,

Awesome podcast!

I've recently discovered this podcast, and every show I've listened to has been just the right mix of informative and entertaining. Great content!

Arlie K ,

The best of the best!

Austin truly never misses on the Ecommerce Influence podcast! I so appreciate the outstanding insights that he and his guests consistently share. If you're looking to level up in all things eCommerce, look no further!

JJ1990J8 ,

Excellent E-commerce Podcast

Austin is not only knowledgeable about the world of e-commerce, he’s also an excellent interviewer. He puts his thumb on the topics that business owners what to know. Tons of nuggets dropped in each episode. One of my favorite business podcasts to listen to.

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