The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, pharmacy and contract manufacturing services.
127. How Hunting Discomfort Drives Breakthrough Results in Business & Life (Sterling Hawkins)
ECRM's Joseph Tarnowski and entrepreneur, speaker and author Sterling Hawkins discuss how we can drive breakthrough results in business and life by regularly seeking activities that bring us out of our comfort zone, a topic Hawkins writes about in his new book, "Hunting Discomfort: How to Get Breakthrough Results in Life and Business, No Matter What."
They cover several topics from the book, including:
How avoiding discomfort and limiting beliefs hold us back
Why it’s important to be wrong on occasion
Why persistence and grit are not always the answer
The power of commitment (or "getting your tattoo")
The negative impact of non-committed statements & self sabotage (where indecision becomes your decision)
Why some self doubt is healthy
Sterling also outlines how we can incorporate discomfort into our lives to drive growth, and invites you to join his #nomatterwhat community of like-minded individuals actively hunting discomfort. Learn more at https://www.sterlinghawkins.com/
126. The Intersection of Beauty & Wellness: A Q&A with CVS' Andrea Harrison
Over the past couple of years, consumers have broadened their view of wellness to one that is more holistic and includes both physical and mental health. Not only are they more aware of the ingredients in the products they put on and in their bodies, but also the social and environmental impacts of the companies that manufacture those products and the retailers that sell them.
CVS has been on the forefront of addressing these consumers evolving beauty and wellness needs through its supplier partnerships, unique and innovative retail concepts, and a finger on the pulse of trends that impact its shoppers.
In this recent webcast, the first of a series of ECRM Beauty Talks fireside chats, Wayne Bennett spoke with Andrea Harrison, VP of Beauty and Personal Care at CVS, about the retailer’s vision, strategy and opportunities it sees around the intersection of beauty and wellness. They also discuss best practices for suppliers looking to do business with CVS.
125. How Healthy Snack Brand Solely Is Pushing All the Right Buttons with Buyers
In just three years since launching, healthy snack brand Solely Inc. has grown its distribution to more than 30,000 locations by checking off all all of the boxes that grab buyers attention these days. It makes healthy, organic products with minimal ingredients. It’s vertically integrated and controls its entire supply chain (translation: no out of stocks). It has a low carbon footprint and minimizes waste. Plus, it takes exceptional care of those farmers who grow the fruit for its products.
In this interview with ECRM's Joseph Tarnowski, Solely CEO Simón Sacal and Chief Revenue Officer Michel Algazi discuss the company's mission, products, business practices, and how it leverages virtual sessions and RangeMe to successfully engage the buyer community.
124. Bringing Speakeasy Style to Retail, Without the Alcohol: Blind Tiger Spirit-Free Cocktails
With the growing popularity of zero-ABV cocktails, it's no surprise that Blind Tiger Spirit-Free Cocktails was among the first wave of brands to receive a wholesale order on RangeMe shortly after the service became available on the platform. According to NielsenIQ, off-premise sales of non-alcoholic grew 87 percent versus last year. And a survey by CGA - Americas revealed that 11 percent of consumers have recently tried a non-alcoholic cocktail at an on-premise location.
ECRM's Joseph Tarnowski spoke with Founder Rebecca A. Styn, Ph.D. (who also owns the Room 33 restaurant in Erie, Pa.) about the origin of her brand, the growing no-ABV trend among consumers, and how she works with buyers to determine the optimal placement and assortment of this growing segment of the adult beverage category.
#business #retail #cpg #cocktails #spirits #ecrmrangeme
123. From Product Launch to Retail Shelves in Less Than a Year: Fichi Fig & Nut Bites
A 12,000-unit order from a major retailer, just months after launching. That's what Fichi Fig & Nut Bites Co-Founder Steven Tripoli experienced at ECRM's Plant-Based Foods session last year. Here's why he crushed it at our meetings:
First, the products: Fichi Fig & Walnut Bites: Ingredients: Figs, Walnuts. Then there are Fichi Fig & Almond Bites: Ingredients: Figs, Almonds. Clean, simple ingredients. Beautiful packaging. A delicious, plant-based snack. Nailed it on the product front. It was hard to resist eating the whole bag at once.
Second: He's got his biz squared away. Knows his numbers inside and out; has his supply chain locked down, test-marketed his products at local retailers for feedback.
Third: He crushed his ECRM virtual buyer presentations. Conducted deep research for every retailer on his appointment list. Selected the 5-minute meetings and kept his presentation concise: only 5 slides that covered the products and how he would help buyers drive category sales as a partner. Left most of the meeting time for buyer engagement and questions. The result: In addition to the initial 12K unit order, that retailer already re-ordered, plus Steve also has a few more opportunities in the works!
View the website here: https://fichisnacks.com/
122. So You've Landed on the Shelf... Now What? 3 Steps to Retail Success with Alli Ball
Once you've landed ON THE SHELF, you have to move your products OFF THE SHELF, and into shoppers baskets. In this presentation, Food Biz Wiz founder Allison Ball shares a 3-step plan to boost sales once you have secured that coveted shelf space.
This was one of the supplier workshops from ECRM's Global Market: Spring Buying Days, which took place last week, and includes the very engaging Q&A between Alli and the supplier participants.
Among the topics she discusses are:
- Developing a successful launch plan
- Engaging retail staff and shoppers to build excitement around your products
- Leveraging promotions, in-person and digital marketing
- Nurturing of key partnerships for long-term success post-launch.
Tons of practical insights for every emerging brand who has recently landed a retail deal!