The Edward Show Edward Sturm

E322: My call with Forbes' Head of Events, Brett Cohen, last night.
#contentmarketing #digitalmarketing #marketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E321: Automating #buildinpublic updates.
How to build an audience on X without putting in much extra effort.
0:00 Welcome
0:48 Why Build in Public
2:26 Automating Build In Public Updates: How To
5:43 Power of Community and Inspiration
7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored
10:57 Conclusion: The Benefits of Building in Public and Automation
#digitalmarketing #solopreneur #indiehackers
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E320: How Codie Sanchez made accounting software entertaining.
Most people are doing social media content marketing wrong.
They think bottom-of-funnel content can't be entertaining and viral. It can.
This is a great example.
00:00 The Big Mistake in Social Media Marketing
00:38 Breaking Down Bottom vs. Top of Funnel Marketing
00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content
05:30 Alain's Influencer Strategy for Language Learning
06:36 The Power of Entertaining, High-Converting Content
07:28 Understanding Bottom of Funnel SEO
08:12 Conclusion and Takeaways
#contentmarketing #socialmediamarketing #startups #digitalmarketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E319: Shocked at the price of this 900,000 follower deal.
This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content.
Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price.
0:00 Understanding Creator Worth and Content Creation Dilemmas
0:25 Alain's Innovative Strategy for Engaging Content
1:08 The Power of Collaboration: Alain's Deal with a TikTok Influencer
2:30 Maximizing Content: From Single Video to Multiple Ads
4:10 The Value of Engaging Content and Learning Through Iteration
5:11 The Long Game: Brand Integrity vs. Quick Deals
6:25 App Store Optimization and Influencer Marketing Insights
7:28 Closing Thoughts and Invitation for Feedback
#digitalmarketing #influencermarketing #tiktokmarketing #instagrammarketing
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E318: UpLabs is shutting down.
Idiotic. Even if you don’t know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating.
Probably a huge email list.
A highly trafficked site.
On today's podcast, I share all the ways they could leverage such a powerful asset.
00:00 UpLabs - Idiots
00:08 Grok: My AI Research Assistant
00:35 UpLabs: History, Achievements, and Closure
01:24 Analyzing UpLabs' Decision to Shut Down
02:18 Strategies for UpLabs to Remain Profitable
03:11 Leveraging High Domain Authority for Success
04:09 The Potential of Micro SaaS and SEO Strategies
07:53 Final Thoughts on Brand Building and Growth Hacking
08:05 Closing Remarks
#digitalmarketing #seo #searchengineoptimization #buildinpublic
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly.
How I use it to:
- De-scam scammers.
- Find SEO low-hanging fruit.
- And discern if somebody is overexaggerating (or lying) about accomplishments.
0:00 Introduction to the MozBar Chrome Extension
0:16 The MozBar's Features and Uses
1:27 Understanding Domain and Page Authority
3:05 Identifying Scams and Assessing Website Legitimacy
6:22 SEO Strategies and Bottom of Funnel Keywords
8:37 Optimizing for Search Terms
9:05 Recap
The original article: https://edwardsturm.com/articles/mozbar-domain-authority-and-page-authority-to-tell-legitimacy-of-websites-and-find-big-wins/
#digitalmarketing #growthhacks #seo #searchengineoptimization
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/