The Efficient Advisor: Tactical Business Advice for Financial Planners

Libby Greiwe
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Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place! 

  1. 10H AGO

    Untitled 348: Conference Season: A Simple Framework to Get Measurable Results

    Conference season is one of the most energizing times of the year for financial advisors. From fresh marketing ideas to meaningful connections and leadership growth, the upside can be huge. But without a plan, it can just as easily turn into overwhelm, shiny object syndrome, and a notebook full of ideas that never see the light of day. In this episode, I walk you through a simple four-phase framework — before, during, after, and six months later — so you can actually measure ROI from the events you attend and make sure they move the needle in your business. In this episode, you’ll learn: How to schedule the right debriefs and CEO time before you even leave for a conference so you don’t waste the momentum when you return How to set a clear conference goal that filters sessions, networking, and opportunities through what actually matters to your businessA smarter way to take notes that prioritizes action over inspiration so you leave with a plan, not just a pile of quotes How to protect your team from idea overload and bring back focused, strategic priorities instead of a firehose of changeWhat to measure six months later so you can determine whether a conference truly delivered ROI — in time saved, revenue gained, relationships built, or friction reduced Conference season does not have to equal overwhelm. With the right structure, it can become one of the most profitable and strategic investments you make all year. When you approach events with intention before you go, discipline while you’re there, and measurable follow-through afterward, you stop attending based on vibes and start attending based on results. Choose one action from this episode and put it on your calendar today — your future self (and your bottom line) will thank you. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    22 min

  2. 3D AGO

    347: How to Cut Your Email Time in Half (Without Ignoring Clients)

    Your inbox is either running your day… or you are. 📥⏳ In this episode, Libby tackles the silent productivity killer inside most advisory firms: email. If you’ve ever felt busy all day but unsure what you actually accomplished, this conversation will hit home.  If you want more energy at the end of the day and less reactive chaos in your business, this episode is your permission slip to stop living in your email. Here’s what you’ll learn: Why your inbox is not a to-do list — and how fragmented attention is secretly stealing 2–3 hours a dayThe difference between checking and processing email (and why blending them is the root of overwhelm)The 4 D’s framework: delete, delegate, do, or defer — and how to move tasks out of your inbox for visual “inbox zero”How templates can save you 40+ hours a year and dramatically reduce decision fatigueWhy the more emails you send, the more you receive — and how setting boundaries protects your time and client experience 📊✨ Libby also shares practical tactics like blocking email windows in your model week, removing work apps from your phone, using delayed send to train client expectations, and reducing unnecessary back-and-forth communication with your team. Because clean systems reduce mental load — and mental load is what keeps you feeling stuck in reactive mode. You don’t scale your business by answering more emails — you scale it by reducing friction. 🚀 Your inbox doesn’t get to be the CEO. You do. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    29 min

  3. FEB 17

    346: 5 Strategies to Work Less (AKA How I got down to 25 hours a week!)

    In this episode I spill all the beans of how I went from working a zillion hours a week down to just 25. I give a very detailed account to podcast host Amber de la Garza and she is so good at interviewing and asking all the right questions to pull out the important details of this progression.  So today we dive into: How I more than quadrupled my hourly rateHow creating a killer client experience helped me work lessWhy picking a niche was critical to our efficiency and how it drives referralsBeing okay with pushing back on clients’ calendars and fitting them into MY model weekHow I organized my time, built a team,  AND SO SO MUCH MORE Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    1h 3m

  4. FEB 13

    345: What Kind of Profit Margin Should Your Financial Advisory Business Have?

    Revenue growth can feel exciting—but if you don’t know your margins, you’re flying blind. 💸 In this episode, we break down the difference between leverage and true scale, what healthy operating margins can look like at different stages of growth, and why stepping into your CEO role means knowing more than just your top-line number. You’ll learn the four numbers every advisor should be able to calculate in under 60 seconds, how to determine your real take-home percentage, and where profitability often leaks inside growing firms. With Q1 CEO Day around the corner, this is your cue to tighten the machine, protect your margins, and build a business that actually funds your life. 📊🚀 Quin + Knudge Webinar Details HERE!  Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    22 min

  5. FEB 10

    344: Vanilla to Vibrant: How to Build a Brand That Attracts Dream Clients with Nicole Burdick

    My guest, Nicole Burdick, took her brand from vanilla to vibrant—and in this episode, she walks through exactly how she built a brand (and a practice) that feels more like her: clear, magnetic, and profitable without being draining.  In this episode we’ll dive into:  Her “this is it” moment for building a truly magnetic brand (and why it pushed her to leave her team)The difference between an ideal client avatar and an ideal client community—and how to define the qualitative fit that energizes you What “niching” really means when you’re trying to serve clients wellHow she right-sized her practice by letting go of disengaged clients—and the gut-check question that made the decision clearHow to turn your brand values into messaging that makes prospects feel seen, safe, and understood If you’ve been feeling those quiet “stirrings” that your business could look different—more aligned, more you—this conversation is your permission slip. Nicole’s story is a reminder that clarity creates courage, and a brand built on real values doesn’t just attract the right clients…it repels the wrong ones (which is a win).  Check our Nicole’s book HERE! Find Nicole on LinkedIn HERE!  Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    55 min

  6. FEB 6

    343: The 85% Wake-Up Call Every Advisor Needs to Hear

    In this quick Efficient Friday episode, Libby breaks down a stat that should stop every advisor in their tracks: 85% of clients have thought about switching advisors in the last year 😬. She challenges you to look honestly at the impact you’re delivering, the experience your clients are having, and whether your time is being spent on things that actually matter to them—or just feel productive. You’ll learn how to evaluate your client service model, identify low-impact activities that drain time, and redesign your processes to deepen relationships, reduce friction, and consistently deliver real value year after year 🚀💡. This episode is a call to step into your CEO role, gut-check what you’re doing, and intentionally build a practice your clients never want to leave. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    17 min

  7. FEB 3

    342: No One Warned You About This Part of Business Ownership (Here’s How to Handle It) with Hannah Moore

    Running a financial advisory firm often looks appealing from the outside: freedom, flexibility, and income potential. But the reality of being a true business owner requires an entirely different skill set. In this episode, Libby sits down with Hannah Moore to have an honest, vulnerable conversation about what it really takes to move from advisor to CEO, including the emotional, operational, and leadership challenges that often go unspoken ✨ In this episode, you’ll learn: Why owning a firm is fundamentally different from being a great financial advisor, and why most advisors are unprepared for that shiftHow Hannah navigated massive business transitions, including reducing her client base, growing two companies, and building a leadership teamWhat it actually looks like to delegate meaningful responsibilities like sales calls and client relationshipsHow ego, identity, and grief can quietly hold advisors back from scaling their firmsWhy self-awareness is one of the most important traits of successful advisors and CEOsThis episode is a powerful reminder that growth doesn’t come from doing more, but from letting go, building trust in your team, and stepping fully into the CEO role. If you’re feeling stretched, overwhelmed, or stuck in the day-to-day, this conversation will help you see what’s possible on the other side of intentional leadership. Find Hannah on LinkedIn HERE! Learn more about Amplified Planning HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    43 min

  8. JAN 23

    341: A Simple Trick to Keep AI From Killing Your Client Experience

    In this episode, Libby Greiwe shares a practical perspective on using AI in your advisory practice without sacrificing authenticity 🤖. You’ll hear a real-world example of how AI-driven efficiency can unintentionally erode trust and what that means for client experience and your brand. Libby walks through simple, actionable ways to use AI thoughtfully, like setting expectations, timing your follow-ups, and adding small personal touches so clients still feel seen, known, and heard 💬✨. The takeaway is clear: AI should support better client experiences, not replace the human connection that makes your practice stand out. Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    14 min
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About

Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place! 

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