9 episodes

On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds. 

Produced by ProSeries Media.
For booking inquires, email booking@proseriesmedia.com

The Elusive Consumer ProSeries Media

    • News
    • 5.0 • 2 Ratings

On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds. 

Produced by ProSeries Media.
For booking inquires, email booking@proseriesmedia.com

    Ep. 7 - Live From Future Festival in Toronto, Part 1

    Ep. 7 - Live From Future Festival in Toronto, Part 1

    Today, Ellie is recording live from Future festival in Toronto. She's speaking with multiple guests, including Melissa Austria from Got Style, Deborah Amato from NASA, Fareed Farouk from Dubai World Trade Center, Oscar Mesa from Kappel Group, Raj Aurora from Just Funky, and Stephen Hellman from the foodies group. 

    • 1 hr 2 min
    Ep. 9 - Stephanie Freier, Inspire - Mission-Driven Consumer Insights

    Ep. 9 - Stephanie Freier, Inspire - Mission-Driven Consumer Insights

    Welcome to The Elusive Consumer. Today, Ellie is speaking with Stephanie Freier, Director of Consumer Insights at Inspire. Join us as they discuss the work Inspire is doing to provide renewable energy, new strategies for connecting with less engaged customers, and working for a mission-driven B Corp.

    • 36 min
    Ep. 8 - Live From Future Festival in Toronto, Part 2

    Ep. 8 - Live From Future Festival in Toronto, Part 2

    Welcome to the Elusive Consumer. Today Ellie is recording live from the Future Festival in Toronto! She's speaking with multiple guests, including James Mcleod from Mind Reader Media, Arezoo Azerbayi from Trend Hunter, Antti Hyytenin from OP Lab, Giselle B from Warner Brothers, and Luke Thomas from HP.

    • 1 hr 11 min
    Ep. 6 - Sally Mueller, Womaness - Reaching the Elusive Menopause Consumer

    Ep. 6 - Sally Mueller, Womaness - Reaching the Elusive Menopause Consumer

    This week Sally Mueller joins Ellie to discuss how she built Womaness into a thriving brand serving women going through menopause. Join us as they explore the challenges of marketing to this overlooked demographic, the importance of community and customer insight, and why Sally is on a mission to remove the stigma around "the change".

    • 50 min
    Ep. 5 - Cole Atkinson, Shopify - E-Commerce's New Frontier

    Ep. 5 - Cole Atkinson, Shopify - E-Commerce's New Frontier

    Today, Ellie is speaking with Cole Atkinson, Senior Product Manager at Shopify. Join us as Cole delves into the fascinating world of consumer behavior, sharing insights on understanding diverse customer perspectives, translating these insights into effective marketing strategies, and glimpsing into the future of e-commerce with AI and augmented reality.

    • 54 min
    Ep. 4 - Meghan Reynolds, Oura Ring - Insights and Authenticity in Wearable Technology

    Ep. 4 - Meghan Reynolds, Oura Ring - Insights and Authenticity in Wearable Technology

    Today, Ellie is speaking with Meghan Reynolds, Vice President of Marketing at Oura, a leader in wearable technology. Join us as Meghan shares her insights on data-driven strategies, the impact of wearable technology on the health and wellness industry, and the importance of authenticity in marketing. Let’s get things started on the elusive consumer.

    • 43 min

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