The Embody Your Brand Podcast Jessie Christensen

Today we're going to have some FUN. And it's not because we don't have fun on the podcast, but because we are talking about something that a lot of us as founders at one point or another have found to be NOT so fun.

And that is… drum roll, please… marketing ourselves and our businesses on Instagram.

(Who here is raising their hand right now being like, “Ooh, yeah, I felt this before”?!)

I've had conversations on the podcast about Instagram and content creation and marketing ourselves on social media, but we haven't really covered it quite like this before.

So today, we're diving into how to leverage our personal brands on Instagram and market our businesses in a way that feels GOOD. Like dreamy, smooth as butter, in a way we can find the real joy in showing up and building connections.

And I have the PERFECT guest on the show today who does this beautifully — the lovely Nicole Malthaner, an Instagram Strategist for personal brands.

Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she's found her passion in helping aspiring leaders of the online business world leverage their personal brands on instagram and show up in a way that feels f*cking GOOD. Her approach to instagram centers around the very thing it was designed to create: human connection. She shows business owners it's possible & simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while building a brand/business that supports your life. In a time where marketing your online business on instagram is a non-negotiable, so is having a good time while doing it.

In this episode, Jessie and Nicole discuss:


Nicole’s journey to discovering the power of her own personal branding and leveraging it on Instagram
How we can make marketing on Instagram actually feel GOOD — how to have FUN ON IG / find the joy in showing up
Ways to create a genuine connection with our audience and build relationships (leading into effortless sales)
What the balance is between sharing our personal brand / marketing our business on Instagram
How to get REAL/vulnerable on Instagram without being cringe/oversharing
And SO much more!

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WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

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To connect with Jessie:


Instagram: ⁠⁠@jessie__christensen⁠⁠
Email: ⁠⁠hello@jessie-christensen.com⁠⁠
Website:⁠⁠ jessie-christensen.com⁠⁠
LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

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To connect with Nicole:


Instagram: https://www.instagram.com/groovysocial/
Not Your Average IG Audit: https://hello.groovyvirtualsolutions.com/public/form/view/63e1a6b6751dccfa0cad072b

Authenticity isn’t just a buzzword; it’s the backbone of impactful branding — our personal brand and thought leadership are two sides of the same coin.

So on today’s episode, Discover how both can coexist and amplify your influence (and how to build authority while staying true to yourself! with guest Chloe Dechow.

Chloe is a thought leadership expert and the founder of West Haven, where she helps women entrepreneurs build authority with authenticity.

In this episode, Jessie and Chloe discuss:


What thought leadership actually means
The difference between “thought leader” and “authority”
Where personal branding and thought leadership intersect — and if one can exist without the other
How to gain the courage and confidence to be a thought leader, and what we have to embody to achieve that
The first step to take if you want to become a thought leader
And so much more!

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WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

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To connect with Jessie:


Instagram: ⁠⁠@jessie__christensen⁠⁠
Email: ⁠⁠hello@jessie-christensen.com⁠⁠
Website:⁠⁠ jessie-christensen.com⁠⁠
LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

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To connect with Chloe:


Free Guide: 5 Steps to Building Your Authentic Authority: https://westhavencoaching.com/steps
Website: westhavencoaching.com
Instagram: @westhavencoaching

Ready to unlock the magic within your brand and attract dreamy, high-caliber clients with ease? In today's solo episode, I dive into a powerful energetic shift that will instantly turn your brand into a MAGNET for high-ticket clients — I'm a testament with three high-ticket, pay-in-full clients in one week!

Dive into this episode and take the first steps towards an up-leveled, magnetic personal brand. Remember, the world needs to see your unique value. Let's make it happen!



CONVERSATION HIGHLIGHTS:

01:07 Why I'm Recording This Spontaneous Solo Episode

01:51 Feedback from Instagram On What YOU Want To Hear Next On The Podcast

04:15 The Power of Owning Your Brand's Unique Value

07:42 The Journey of Personal and Brand Growth

18:55 A Story of Value and Perception

21:23 Embodying and Communicating Your Brand's Value



RESOURCES:



WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠



To connect with Jessie:


Instagram: ⁠⁠@jessie__christensen⁠⁠
Email: ⁠⁠hello@jessie-christensen.com⁠⁠
Website:⁠⁠ jessie-christensen.com⁠⁠
LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form).

SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko.

Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia Bagarozza and Bridget Aileen Sicsko, two six-figure business owners who turned a 'once’ collaboration into an entire brand and movement. VOP supports brands that are ready to get featured everywhere and make lots of money in the process. Most of their clients previously used social media as the main way to reach new audiences, but with the ever-changing algorithms (unless you’re an influencer), it just isn't cutting it to scale! They focus on teaching sustainable, long-term skills through our PR training programs like Pitch Party to help their clients gain the recognition that they deserve!

In this episode, Jessie, Lydia, and Bridget discuss:


Why is PR important for growing brands (especially for consultants, creatives, and other online expert-based businesses)
How pitching works, and the best way to do it (even if you’re starting from scratch!)
The pros & cons between organic (free) press / media features and paid features
Why is the same language is essential for your elevator pitch
And so much more!

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WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

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PITCH PARTY: the all-in-one course that teaches founders how to pitch their brands to the media & secure press features. Save $500 with the code: EMBODY. Click here to join!

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To connect with Jessie:


Instagram: ⁠⁠@jessie__christensen⁠⁠
Email: ⁠⁠hello@jessie-christensen.com⁠⁠
Website:⁠⁠ jessie-christensen.com⁠⁠
LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

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To connect with Bridget & Lydia:


https://www.visibilityonpurpose.com/thecourse
www.visibilityonpurpose.com
https://www.youtube.com/channel/UCZ5fg7TfRXlFh9imJ02M2qw
https://www.instagram.com/visibilityonpurpose/
https://www.facebook.com/groups/toptiermedia

Have you ever wondered what sets industry leaders apart from the rest?

Feeling invisible in your industry?

Struggling to attract high-paying clients and command the respect you deserve?

This episode is for you!



In today's episode, Jessie chats through:




The power of setting audacious goals: Learn about Grant Cardone's "The 10X Rule" and how ambitious goal setting can propel your business to the next level.
Breaking free from invisibility: Discover how to overcome the challenge of feeling invisible in your industry and attract your ideal clients.
The secret weapon of high-achieving female founders: Uncover the power of a strategic personal brand and how it can elevate your leadership status.
Crafting a magnetic brand: Learn how to create a brand that reflects your expertise, attracts dream clients, and positions you as the go-to expert in your field.
Taking inspired action: Get tips on how to turn inspiration into action and start building a brand that supports your audacious goals.
And more!



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WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

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Books mentioned:

The 10x Rule by Grant Cardone

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To connect with Jessie:


Instagram: ⁠⁠@jessie__christensen⁠⁠
Email: ⁠⁠hello@jessie-christensen.com⁠⁠
Website:⁠⁠ jessie-christensen.com⁠⁠
LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

Get ready to turn those "maybes" into cha-chings and doubts into deals as I sit down and talk through all things video marketing and overcoming client objections with today's guest, Sean Brown.

Sean Brown is based in the beautiful Pacific Northwest and is a high school senior photographer, has built an incredible business, coaches other photographers, and also gets invited to speak on national stages. I invited him onto the show today to pick his brain and have him share the incredible video marketing strategy that’s grow his business, how to overcome client objections through video, and how we can elevate our marketing game to land paid, in-person speaking engagements.

In this episode, Jessie & Sean discuss:


What initially compelled Sean to incorporate video into his marketing strategy, and how video marketing has completely transformed his business
The foundational benefits of incorporating both short-and long-form video into your marketing strategy as a coach, creative, solopreneur, or small business
The "Coffee Shop" analogy and how it applies to video marketing
A complete breakdown of how we can overcoming client objections through video
The essential tools / resources Sean recommends to create a successful video
The role video marketing plays in landing paid speaking engagements, and tips for those looking to get paid to speak
And so much more!

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WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

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GET THE BRAND ATTRACTION BLUEPRINT: Discover the EXACT step-by-step blueprint my clients are using to create magnetic personal brands that attract more aligned leads, book out their services, and get on the path to consistent $10k months (and beyond!) — https://www.jessie-christensen.com/blueprint

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To connect with Jessie:


Instagram: ⁠⁠@jessie__christensen⁠⁠
Email: ⁠⁠hello@jessie-christensen.com⁠⁠
Website:⁠⁠ jessie-christensen.com⁠⁠
LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

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To connect with Sean:


Podcast: https://seniorphotographyeducation.com/podcast/
Instagram: https://www.instagram.com/seniorphotoeducation
Senior Photography Crash Course: https://mailchi.mp/f440769d0946/senior-photography-crash-course