77 episodes

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

The emPowered Author: A Marketing Podcast for Nonfiction Authors Stephanie Feger

    • Business
    • 4.8 • 14 Ratings

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

    10.6 Business Development and Growth Doesn't Happen By Chance, It Happens on Purpose

    10.6 Business Development and Growth Doesn't Happen By Chance, It Happens on Purpose

    How many hats do you have to wear to make your author emPact? 
    ⇢You have a writer hat. And, you are likely comfy with that one. I mean, you have to write a book to make a book happen.
    ⇢You have your author hat. Most authors learn the ins and outs of authorship. We know that to become an author requires us to publish a book and all. 
    ⇢And, you have an authorpreneur hat, too. But authorpreneurship isn’t something every author realizes that they have signed up for. (And I promise you that if you are writing a book and you want people to buy it, you are an authorpreneur.)
    During a previous livestream that Jennifer Crosswhite and I host on Wednesdays, we discussed insights into authorpreneurship and what it would take for authors to make this their year to own the authorpreneur hat. I’m excited to invite you into that conversation on this episode of The emPowered Author Podcast.

    If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!


    Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

    Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

    • 26 min
    10.5 Selling Books Requires a Plan of Action

    10.5 Selling Books Requires a Plan of Action

    You’ve written a book. Now what? This is a question many ask me and while today’s episode will offer some helpful tips on your next steps, I want to start by sharing what you shouldn’t do. 
    ⇏ Don’t keep them in a box in your basement to collect dust and mildew (or get impacted by an air conditioner leak… ahem, I know this from personal experience).
    ⇏ Don’t think they will sell themselves. (Friends, nothing will do that. Promise.) 
    ⇏ Don’t try to manifest it’s success. (Believe me, I sure do love some manifestation, but book success requires a manifest partner in the deal… and it’s called taking action.)
    ⇏ Don’t forget about it. (It’s not a mistake you made that needs to be distanced from. It’s important and should be remembered.)
    ⇏ Don’t think you’ve lost your window of opportunity. (Books don’t have a shelf-life and you can breathe life into them whenever you’re ready.)
    ⇏ Don’t hold back and opt to not tell anyone about your success. (To sell your books, you have to talk about them. Period!)
    On today’s episode of The emPowered Author Podcast, I’m joined again by my friend Jennifer Crosswhite and, together, we offer up many tips on how to plan to sell books this year! I believe in you and your message, author friend. Let’s make this the year that others are changed by.

    If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
    Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

    Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

    • 25 min
    [Author emPact] How Elisabeth Swan is Making Her Author emPact

    [Author emPact] How Elisabeth Swan is Making Her Author emPact

    During the pandemic, so many of us found ourselves contemplating what our dreams were and the path we were taking to make them happen. I’ve heard from many authors, time and time again, that the book that they would one day write moved up on the priority list. I have had the pleasure of meeting an author who wrote reflections during that time and published an amazing book from it. I just spoke to an author who used the time to put his life story on paper. And, today you’ll hear from a dear friend of mine, Elisabeth Swan, who found herself reflecting openly through LinkedIn during this time, only to have her followers start asking about a book that she was going to write and didn’t know was needed. Guess what… that book will be coming out this year! 
    Elisabeth Swan is an author we’ve had the pleasure of working with in various ways, and today we dig into the value of feedback, how you can create demand for a book while you are crafting it, why the blog to book concept never goes out of style, and how collaboration is the name of the game. Learn more about her book and her message. 


    Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

    Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

    • 28 min
    10.4 Book Launches Don’t Happen Overnight, You Plan for Them

    10.4 Book Launches Don’t Happen Overnight, You Plan for Them

    Ready. Set. Launch! Launching a book may feel a bit like launching a rocket. There’s stress and planning. Momentum builds. It takes off and you hold your breath to see if the rocket will make it to outerspace safely, and only then can you find your breath again. I had the pleasure of watching a rocket launch a few years ago, and it was stressful. I’ve also had the pleasure of personally launching 3 books and supporting countless other authors launch theirs. And, they too are stressful. 
    But stress doesn’t have to be synonymous with launch. In fact, when well planned, they can actually be really fun. On this episode, I’m excited to share some of my favorite book launch insights with you. We will level set on what book launch means, and I'll highlight my top 3 tips to ensure your book launch this year is successful.

    If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!


    Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

    Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

    • 16 min
    [Author emPact] How Katie Anderson is Making Her Author emPact

    [Author emPact] How Katie Anderson is Making Her Author emPact

    I’m on a quest for being able to better define emPact… and I’m talking about the emPact that we have around here that is spelled a bit differently. This emPact has greater… well… emPact. emPact happens when people are vulnerable, when we let down our guard and be honest with ourselves in a way that not just changes us but changes others.

    Every author has the potential to make their author emPact, and Katie Anderson is proof of it. Katie's book, Learning to Lead, Leading to Learn, highlights how real emPact happens when we are vulnerable… because that’s where true learning happens. I've had the pleasure of supporting Katie for several years, and helping her and her book make an emPact.
    Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

    Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

    • 30 min
    10.3 It Takes Intentional Planning to Write a Marketable Book

    10.3 It Takes Intentional Planning to Write a Marketable Book

    Are you looking to write a book this year? If so, I want to ensure that you write a book that others will buy. I call that a marketable book. This requires some prep work from you on identifying your target audience and outlining how you are going to use this book with them. Then, you have to plan to make it happen. Make a commitment to yourself to schedule time now. Put it on the calendar. Hold it as sacred. And make it happen.
    During this episode, I'm joined by Jennifer Crosswhite, and together we share tips on how to make that happen. Also, if we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!


    Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

    Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

    • 38 min

Customer Reviews

4.8 out of 5
14 Ratings

14 Ratings

pamelapower! ,

Genuine and value-packed

Like most authors, I cringe when it comes to marketing. But Stephanie opened a door for me that has shifted my perception of it to something that could actually become a form of creative self-expression that I enjoy. This is a leap in my thinking. This comes both from the passion that I can hear that she has for marketing and also her ability to turn the little activities that we’re already doing each day into marketing opportunities that could also form connections and relationships. Thank you, Stephanie!

EngineeringLeadershipSolutions ,

Exactly what I need

Stephanie and her team seem to know exactly what I need to hear. As a first time author, I have used her tips to build my website content, get better headshots than I could have imagined, and make sure I have a consistent brand presence. She packs so much into each episode which I appreciate as someone who doesn’t have a lot of extra time on my hands.

Cory JF ,

This Podcast is FIRE! 🔥

I have really enjoyed listening to Stephanie’s engaging topics and she knew the perfect guests to bring on that compliment her in every way. Season 2 has been my favorite so far! There is so much packed into that season and, again, the rapport that she has with her brand expert just glows in each episode! Definitely recommend this podcast...hands down!

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