102 episodes

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

The emPowered Author: A Marketing Podcast for Nonfiction Authors Stephanie Feger

    • Business
    • 4.5 • 17 Ratings

How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!

    [Pop-Up] Holiday Book Marketing Insights for Authors

    [Pop-Up] Holiday Book Marketing Insights for Authors

    If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do I stand out amongst the noise and chaos of the holidays? This question comes up no matter the season… New Year’s, Valentines Day, St. Patrick’s Day and the Fourth of July… but the energy changes when November arrives because the domino effect of holidays is nearly triggered. Panic is starting to set in. We have people to buy for and yet, we want people to buy our books this holid...

    • 24 min
    13.4 Sneak Peek into the Production of an Audiobook

    13.4 Sneak Peek into the Production of an Audiobook

    You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a clue until I rolled up my sleeves and decided it was time for me to bring an audiobook to life. What I learned in the process was the seemingly simple journey of recording you reading your book was anything but simple. Worth it? Yes. Simple? No way! I’m so grateful that I was able to produce the audiobook alongside Phil, my audiobook supporter, and together we navigated the hours upon...

    • 36 min
    13.3 The Audio in the Audiobook Experience

    13.3 The Audio in the Audiobook Experience

    Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with an editor and they will help you leverage words with precision and meaning. Words connect people, break down walls and build bridges. And, guess what... audio matters too. Listen to a poorly produced podcast, and the mouth noises become like nails on chalkboards. Video calls with poor internet break conversations, hindering discussion that need to be had. And, audio matters in a...

    • 38 min
    [Author emPact] How Jane Gleeson is Making Her Author emPact

    [Author emPact] How Jane Gleeson is Making Her Author emPact

    I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode's discussion is proof of it. I’m joined with my friend and fellow author, Jane Gleeson, author of Who Stole My Ovaries?. She is a heart-centered support for women who are facing fertility challenges. Her book is raw and honest and real, and our conversation on this episode is too. As someone who navigated fertility concerns myself, I appreciate Jane's insights and even wish I had known her or...

    • 29 min
    13.2 Turn Your Book Into an Audiobook

    13.2 Turn Your Book Into an Audiobook

    How does your reader consume information? It’s one of the first questions I ask authors who are considering if an audiobook is a good solution for them. If you find yourself considering that maybe an audiobook is a way to share your message with those who need it most and consume information in that format, then by all means, it may be time to turn that book into an audiobook! But before you dive all in, I want you to make sure you have the technical guidance to do so at the professionalism t...

    • 42 min
    13.1 Should Your Book Become an Audiobook?

    13.1 Should Your Book Become an Audiobook?

    Should your book become an audiobook? Well, it depends. Audiobooks take time, resources and energy to create no matter how you create them. For some authors, it’s the perfect fit for their target reader. For others, it may not be the best use of efforts. It all, well, depends. Understanding the pros and cons for the listeners and you, the author, will help you make a more solid, strategic decisions.Today is a big day over here as I'm launching the audiobook version of Make Your Author e...

    • 38 min

Customer Reviews

4.5 out of 5
17 Ratings

17 Ratings

MarketingMelPR ,

Very Helpful Information!

As a newly published author I have found the EmPowered PR Podcasts very helpful in navigating the maze that is book publishing and marketing. Stephanie Feger provides useful nuggets of information that authors can immediately put into practice. I enjoy listening to her tips while I work out in the mornings. I have put several of her creative ideas to work- one of which - my book launch - I'm planning for my birthday, just as Stephanie did with her launch date!

pamelapower! ,

Genuine and value-packed

Like most authors, I cringe when it comes to marketing. But Stephanie opened a door for me that has shifted my perception of it to something that could actually become a form of creative self-expression that I enjoy. This is a leap in my thinking. This comes both from the passion that I can hear that she has for marketing and also her ability to turn the little activities that we’re already doing each day into marketing opportunities that could also form connections and relationships. Thank you, Stephanie!

EngineeringLeadershipSolutions ,

Exactly what I need

Stephanie and her team seem to know exactly what I need to hear. As a first time author, I have used her tips to build my website content, get better headshots than I could have imagined, and make sure I have a consistent brand presence. She packs so much into each episode which I appreciate as someone who doesn’t have a lot of extra time on my hands.

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