18 episodes
The Engage Nation Podcast EngageRM
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- Business
The Engage Nation Podcast drills into some of the brightest minds in the sports and entertainment industry. Every month, we'll see how the very best teams, leagues and venues are using the power of technology to improve their businesses, drive automation and connect deeply with their audiences to dominate in the Front Office as well as the Arena!
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APAC's Position in the Global Sports Tech Scene, with Ben Turner
In this latest episode, we’re focusing on the intersection of sport and technology with Ben Turner, Head of Sports Partnerships APAC at SportRadar.
When we look at leagues and governing bodies, often they’re hesitant to trial a new technology, focusing on simply operating the competition they are administrating - safe from the ire of passionate fans.
There’s a prize to be won for those bold enough to invest the time and resources into innovation. In this episode we talk about why it's worth it, strategies to innovate and why getting their fans involved from the start is key.
Show highlights:
How to connect with fans outside your core market
Why sports with an innovation and growth mindset lead the pack
The importance of failing fast with new technology to unlock success
Connect with Ben:
LinkedIn
Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.
More from EngageRM:
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/
Check out our website: https://engagerm.com/ -
Why Investing in Women’s Sport is Good Business, with Caroline Fitzgerald
We’ve reached the final episode of our Women’s World Cup mini-series, and what better way to wrap it all up than with the founder and CEO of GOALS, Caroline Fitzgerald.
Caroline has always held a passion for women’s sports which stemmed from her own experience growing up. She’s always been on the lookout for a way to contribute to creating a more equitable sports world.
Currently, women's sports receive less than 4% of media coverage and less than 1% of sponsorship dollars, so Caroline set off to change that. She launched GOALS in 2020 to bring more investment into women's sports, and show brands, networks, and investors that it’s good business to be in the business of women’s sports.
In this chat we cover:
The business case for investing in women’s sport
Seeing the conversation around investment shift from explanation to involvement
How Angel City FC's sponsorship strategy leads the field
Connect with Caroline:
LinkedIn: https://www.linkedin.com/in/carolinecfitzgerald/
GOALS website: https://goals-sports.com/
Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.
More from EngageRM:
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/
Check out our website: https://engagerm.com/ -
Kicking Off Sustainable Change, with Dr. Sheila Nguyen
Episode 6 of our Women’s World Cup series is here with Dr. Sheila Nguyen.
Sheila is the Head of Sustainability for the FIFA Women’s World Cup Australia & New Zealand 2023, working to ensure the largest female sporting event on the planet leaves little footprint behind.
Sustainability in sport is still a relatively new area, but with growing pressures around climate change and the community, it’s becoming a key pillar of consideration for all sporting events moving forward.
In this chat we cover:
Leaving a sustainable legacy after the World Cup
Encouraging patrons can make sustainable choices through event planning
Why small actions lead to and create bigger outcomes
Connect with Sheila:
LinkedIn: https://www.linkedin.com/in/makingchange/
Sports Environment Alliance: https://www.sportsenvironmentalliance.org/
Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.
More from EngageRM:
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/
Check out our website: https://engagerm.com/ -
From Creating the First Female Cleats to Ensuring Equality, with Laura Youngson
It’s time for episode 5 of our Women’s World Cup series, and today we’re joined by Laura Youngson.
Laura’s always held a passion for entrepreneurship, she’s the CEO and co-founder at Ida Sports & a Co-Founder of Equal Playing Field, she also holds multiple world records to her name.
It was after completing one of these world records, a football match held at the top of Mount Kilimanjaro, where Laura realized football boots were made for men and left women in pain, so she set off to create boots tailor made for women.
Since launching their first product in 2020 Ida's boots have taken over the world and they're only just getting started.
In this chat we cover:
Why we need more qualitative data into ACL tears in the women’s game
How creating a unisex boot is a step in the right direction, but doesn’t address the root problem
Pushing for more women to become entrepreneurs
Connect with Laura:
LinkedIn: https://www.linkedin.com/in/lyoungson/
Ida Sports website: https://www.idasports.com.au/
Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.
More from EngageRM:
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/
Check out our website: https://engagerm.com/ -
Moving Women’s Sport from Worthy to Irresistible with Tammy Parlour MBE
We’re back with episode 4 of our Women's World Cup series, with Tammy Parlour MBE joining us today!
Tammy is the CEO and Co-founder of The Women’s Sport Trust in the UK. Through her work at the Trust, Tammy brings together all the different stakeholders in sport to drive conversation and support to boost investment and success in the women’s game.
The Trust has been supporting women’s sport for over 10 years, working with elite athletes and leaders across sport, media & business to continually challenge thinking and raise the profile of women’s sport.
In this chat we cover:
Why the right foundations are crucial for sustainable growth
How women's sport will develop as it grows and commercializes along the way
The significant commercial opportunity women’s sport represents
Connect with Tammy:
LinkedIn: https://www.linkedin.com/in/tammy-parlour/
Download The Value of Women’s Sport report here: https://www.womenssporttrust.com/womens-sport-trust-produces-comprehensive-industry-report-into-the-positive-impact-of-womens-sport-sponsorship-on-brands/
Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.
More from EngageRM:
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/
Check out our website: https://engagerm.com/ -
Breaking barriers and creating a legacy, with Elsa Mangan
Welcome to episode 3 of our Women's World Cup series, joining us today is Elsa Mangan!
Elsa is the Women & Girls Project Manager at Football Victoria and a PhD Candidate with Victoria University. Football has been a mainstay in Elsa’s life since she began playing as a child, now she is working to ensure those at the grassroots level can have the same experience as her.
If that wasn’t enough, Elsa is also completing her PhD on Football Australia’s Legacy 23’ plan, evaluating whether the goals around participation are met whilst also highlighting the experience of grassroots clubs.
In this chat we cover:
Building the game to facilitate more women’s teams'
How the World Cup can boost female participation on a grassroots level
Capitalizing on the legacy of the tournament to push meaningful change
Connect with Elsa:
LinkedIn: https://www.linkedin.com/in/elsa-mangan-436989119/
Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.
More from EngageRM:
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/
Check out our website: https://engagerm.com/