the entrepreneur's dilemma: working on vs. in your business. [162‪]‬ tena talks

hi, my friends! Welcome back to another episode of "tena talks" I'm Tena Pettis, and today, we're diving deep into a topic that's close to every entrepreneur's heart – finding that delicate balance between working in your business and working on your business. We'll define these terms, uncover their significance, and explore how you can shift your focus for long-term success.


So, let's get right to it. What do I mean by "working in" and "working on" your business? Working in your business involves the daily grind – those tasks like fulfilling orders or providing services. In contrast, working on your business entails activities like creating new programs, updating your website, and crafting marketing content that drive future growth.


Now, let's tackle the big question – why is this dilemma so important? Working in your business often means immediate cash flow – it's the essential lifeblood of your operation. However, working on your business is an investment in your future, where you'll see cash flow later. The work you're doing today might not yield results for 3-6 months, but this typically applies to the work done when you're working on your business.


So, how do we make that shift in focus? Here's a three-step plan:


Choose one pivotal aspect of your business to work on right now – something that will bring you a concrete win. Dedicate specific time in your schedule to these critical tasks. Making working on your business a priority is essential. Paint a vivid picture of what these efforts will achieve when they're completed. Visualize the impact and benefits they'll bring to your business.
To bring this dilemma to life, let me share a few real-life examples of times I've successfully shifted my focus from working in to working on my business:


Productivity Retreats: These retreats allowed me to step away from the daily grind and focus on strategic planning and growth. "Fall in Love with Twitter" Online Course: Taking 3 days to write, design and launch a new online course. "Contagiously Confident" Program: Creating this program not only generated income but also expanded my brand's reach and reputation. "FLOW" Group Membership: One week to pull together an idea and create an entire community. Here is more information on this current membership: www.tenapettis.com/flow 
So there you have it, my friends – the entrepreneur's dilemma, working on versus in your business. It's a challenge we all face, and by understanding the distinction and taking deliberate steps to shift your focus, you can pave the way for long-term success and sustainability. Thanks for joining me today on "tena talks". Be sure to subscribe for more insightful discussions on the journey of entrepreneurship.

- tena pettis
www.tenapettis.com
www.instagram.com/tenapettis