99 episodes

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed

    • News
    • 4.5 • 24 Ratings

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

    FIR #401: The Battle Between PIOs and Journalists

    FIR #401: The Battle Between PIOs and Journalists

    While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who differ from media relations practitioners by virtue of their engagement with multiple external stakeholder audiences, not just media. PIOs have plied their craft for NGOs, educational institutions, civic organizations, religious institutions, and even some big corporations.

    Like those in media relations, PIOs are meant to be the first point of contact for a journalist seeking information, interviews, or answers from an organization. Journalists, however, are complaining that, over the last couple of decades, PIOs have been obstacles rather than conduits, hindering their ability to do their jobs instead of helping. It has gotten bad enough that the Society of Professional Journalists is leading a formal, orchestrated campaign to get PIOs to clean up their act; publications like the Columbia Journalism Review and organizations like the Poynter Institute are among many who have gotten onboard.

    In this short midweek episode, Shel and Neville look at the SPJ's argument and discuss whether the PIO (and media relations) profession needs to change or if they're just whining about organizations' PR representatives just doing their jobs.
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    The post FIR #401: The Battle Between PIOs and Journalists appeared first on FIR Podcast Network.

    • 18 min
    Love Them or Hate Them, Press Releases Can Still Deliver Value

    Love Them or Hate Them, Press Releases Can Still Deliver Value

    In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompetence of those who produce them. Neville and Shel understand their frustration based on the poor quality of most press releases but defend the practice, when done right, for various reasons in this short midweek episode.
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    The post Love Them Or Hate Them, Press Releases Can Still Deliver Value appeared first on FIR Podcast Network.

    • 19 min
    FIR #399: No More Cookies For You

    FIR #399: No More Cookies For You

    Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take this privacy-enhancing action. Without these cookies, advertisers could see as much as a 70-percent decline in revenue from online ads. What are the alternatives? Neville and Shel break it all down in this short midweek episode.
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    The post FIR #399: No More Cookies For You appeared first on FIR Podcast Network.

    • 19 min
    ALP 226: Should your agency sell itself as a fractional CxO to clients?

    ALP 226: Should your agency sell itself as a fractional CxO to clients?

    Chip and Gini discuss the intricacies of fractional leadership roles within clients.
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    The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.

    • 21 min
    FIR #398: The AI Version of Your (or Anybody's) Voice

    FIR #398: The AI Version of Your (or Anybody's) Voice

    Artificial intelligence (AI) is making significant strides in various domains, and voice technology is no exception. OpenAI, a prominent player in the AI industry, has recently announced Voice Engine, a groundbreaking development in AI text-to-voice technology that will create natural-sounding voices based on a 15-second clip of your (or anybody's) voice. OpenAI claims Voice Engine will deliver unparalleled realism and naturalness in computer-generated speech, surpassing the capabilities of existing solutions offered by companies like 11 Labs.

    In this short midweek episode, we delve into OpenAI's voice technology and explore its potential applications across different industries. We also discuss the ethical considerations that communicators need to keep in mind. We discuss the potential for misuse, such as the creation of convincing deepfakes and the spread of misinformation, and highlight the importance of responsible development and deployment of AI voice technology. 

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    The post FIR #398: The AI Version of Your (or Anybody’s) Voice appeared first on FIR Podcast Network.

    • 19 min
    FIR #397: Some Thought Leadership About Thought Leadership

    FIR #397: Some Thought Leadership About Thought Leadership

    "Thought leadership" is a term that gets bandied about a lot. (A Google search for the term produced over 100 million results.) You have to question whether everything labeled thought leadership actually is, suggesting the quality of thought leadership leaves something to be desired. In fact, a recent study from Edelman and LinkedIn finds doubts about the quality of thought leadership but also reveals that when it's done right, it can be huge dividends for organizations, from building trust to driving business. Neville and Shel share some of the study's findings in this short midweek episode.
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    The post FIR #397: Some Thought Leadership on Thought Leadership appeared first on FIR Podcast Network.

    • 22 min

Customer Reviews

4.5 out of 5
24 Ratings

24 Ratings

CSBirney ,

THE BEST… seriously.

OK, in all honesty this is my absolute favorite podcast. ESPecially on social media. They now have a network of shows, but the main FIR show is just awesome. The best. I have learned SO much from it. Listen and learn.

Charm3838383838 ,

Great informative podcast

I listen to this when I drive to class in Washington DC where we talk about hot topics in PR. This podcast keeps me up to date with what's happening and offers some great insight. Recommended for public relations and marketing folks for sure!!

ContactJeff ,

My not-so-secret tool for staying current with social media

I have been a listener since around Episode 100 (they’re now approaching show 800) and I can tell you it’s my must-listen-to podcast every week. I have used their insights in so many ways and can count on Shel and Neville to bring the absolute latest news and trends regarding PR and social media. I highly recommend FIR and the other shows in the FIR Network.

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