46 min

The First-Party Data Revolution in Marketing with Matt Parisi and AnnMarie Wills Paris Talks Marketing

    • Marketing

We're excited to share our first rebranded podcast episode with you! 🎙️
In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.
👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology. 
She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!
👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.
Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses. 
Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt. 
🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!
And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳
Chapters:
00:00 Intro03:10 The Cookiepocalypse05:29 What SaaS businesses must know about first-party data07:39 DMP (data management platform) vs. CDP (customer data platform)10:50 How a CDP can work alongside a data warehouse14:39 Benefits of a CDP19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation29:47 Tealium use cases of first-party data & CDP with clients36:01 How to get value from a CDP and first-party data44:48 Episode wrap-up

We're excited to share our first rebranded podcast episode with you! 🎙️
In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.
👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology. 
She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!
👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.
Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses. 
Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt. 
🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!
And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳
Chapters:
00:00 Intro03:10 The Cookiepocalypse05:29 What SaaS businesses must know about first-party data07:39 DMP (data management platform) vs. CDP (customer data platform)10:50 How a CDP can work alongside a data warehouse14:39 Benefits of a CDP19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation29:47 Tealium use cases of first-party data & CDP with clients36:01 How to get value from a CDP and first-party data44:48 Episode wrap-up

46 min