94 episodes

Paris sits down with SaaS leaders to unpack their unique approaches to growth and marketing. Tune in for practical tips and stories behind the fastest-growing technology companies. Paris is an ex-Googler and the CEO of SaaS growth marketing agency Hop Online.

Paris Talks Marketing Paris Childress

    • Business

Paris sits down with SaaS leaders to unpack their unique approaches to growth and marketing. Tune in for practical tips and stories behind the fastest-growing technology companies. Paris is an ex-Googler and the CEO of SaaS growth marketing agency Hop Online.

    How to Build Killer SaaS Products with Matt Paige of HatchWorks

    How to Build Killer SaaS Products with Matt Paige of HatchWorks

    Matt Paige is the VP of Marketing and Strategy at HatchWorks. HatchWorks integrated US and Nearshore Agile teams design and build software solutions. Both customers and businesses love the final result.

    In this episode, Matt explains how to build a winning SaaS product and the power of feedback loops.

    Listen to the episode with Matt to find out how to market and build products your customers actually want to buy!

    And don’t forget to subscribe on your favorite podcast platform. You'll get more practical tips and stories!

    • 35 min
    When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio

    When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio

    Andrea leads market intelligence and strategy for Maxio, a financial operations platform for B2B SaaS. She started her career as an SDR, then transitioned to content marketing. Now she is running strategic marketing initiatives. 

    Listen to the episode with Andrea to find out why you need to invest in growth. The macroeconomic situation doesn't matter as much as you may think. Learn a Bonus Tip: what is the importance of having a strategic narrative for your SaaS brand.


    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 36 min
    How to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents

    How to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents

    Jonathan Kazarian is the Founder & CEO of Accelevents. It's a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as a top 100 fastest-growing private company in America.

    As CEO, Jon focuses on leading the company’s vision of helping event organizers and marketing professionals through innovative technology solutions.

    Jon actively publishes insights on the events landscape. You can hear him speak at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND.

    Jon also chairs the board for the Fall Formal fundraiser benefiting the Dana-Farber Cancer Institute.

    Outside of work, Jon has a passion for anything on water — sailing, boating, scuba diving, and kiteboarding.


    Listen to the episode with Jon to find out how to run event marketing like a pro. Bonus tips on how to be the perfect event host.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 38 min
    Why Outbound Calling Is a Customer Growth Hack with Ryan Williams of PhoneBurner

    Why Outbound Calling Is a Customer Growth Hack with Ryan Williams of PhoneBurner

    Ryan Williams is a husband and father of two boys, both under the age of four. By trade, he’s an agency marketer turned B2B SaaS marketer.

    Currently, he leads up demand generation for PhoneBurner. It's a power dialer software company that makes prospecting easier and more profitable.

    When Ryan isn’t working, he’s listening to or playing music, reading, binging podcasts (like this one), playing with his kids, or watching sports.


    Listen to the episode with Ryan to find out the pros of using power dialer software vs. an autodialer. Learn a bonus tip: Why honesty is the best policy for your outbound calls.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 36 min
    First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX

    First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX

    Jessie Lizak is the CMO at BDEX, the first-ever Data Exchange Platform (DXP). BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents. It helps them reach the right people at the right time.

    Jessie has mastered generating revenue, growing audiences, and connecting people. That's what she has been doing for the last 10+ years. Her secret to it? It's all about data-driven marketing and sales.

    Jessie has senior management executive and c-suite experience. She's built a solid track record of providing leadership and direction to drive revenue for technology companies.

    Some of her other great projects include co-hosting the Deconstructing Data Podcast. She is also the founder of Click-Cause, which aims to inspire ethical marketing, and of Reveting, a full-service dark social agency.

    Listen to the episode with Jessie to find out why first-party data will replace third-party data and how to embrace it.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 34 min
    The Underexplored Power of Demand Gen with Sarah Breathnach of Hunters

    The Underexplored Power of Demand Gen with Sarah Breathnach of Hunters

    Sarah Breathnach works with startups to build a strong inbound marketing foundation for fast growth. As the Head of Demand Generation at Hunters, a cybersecurity startup headquartered in Tel Aviv, Israel – Sarah is building the Demand Gen & Field Marketing function globally.

    Before Hunters, Sarah started her tech career at Localytics, a Boston, MA start-up acquired by Upland Software in 2019. From there, Sarah was hired to build out the Demand Gen team at Tamr, a data & analytics start-up HQ'd in Cambridge, MA.

    Listen to the episode with Sarah to find out why she advises marketers to ONLY work for CEOs who value marketing. Also, discover how to lead with demand gen strategies.

    And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

    • 38 min

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