145 episodes

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!

Paris Talks Marketing Hop Online

    • Business

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!

    Unlocking B2B Growth with Adam Robinson of Retention.com & RB2B

    Unlocking B2B Growth with Adam Robinson of Retention.com & RB2B

    In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. 
    Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.
    --
    Links:
    https://www.linkedin.com/in/retentionadam/
    www.retention.com
    https://www.rb2b.com/
    More about:
    Explore: https://hop.online/
    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
    --
    Timestamps:
    00:00 Introduction
    01:09 The Magic Behind RB2B
    04:27 GDPR and U.S. Technology
    09:25 Marketing Strategies and Workflow
    29:50 Personal Branding on LinkedIn
    48:28 Final Thoughts

    • 49 min
    Revolutionizing Customer Acquisition with Preston Junger of Nift

    Revolutionizing Customer Acquisition with Preston Junger of Nift

    In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized gifts, elaborating on the company's evolution and his role in driving the restaurant initiative forward. Preston also touches on his balance of professional and personal life.
    Preston is currently Vice President Restaurant Solutions for Nift. Nift has redefined how restaurants acquire customers by replacing traditional advertising with gifts that drive traffic and database growth. Preston also formerly co-founded Mile Square Labs as a startup consulting company, and is board member for the company, that consists of 30+ expert advisors providing hands-on business consulting, go-to-market sales and marketing guidance for seed to series B companies in Europe, Scandinavia, South America & North America.
    Prior to Nift, Preston was the former Vice President & Head of U.S. Operations for 7shifts, as well as employee hashtag#82 for Yelp where he was VP of Brand Sales for 8 years, and has been a lifelong builder & believer in new ideas and great people. Before Yelp, he led teams at IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia) Yahoo! & Apple. As a sports enthusiast, and a family man, he devotes a lot of time to the court, soccer pitch, ski slopes, lacrosse fields and traveling with his family enjoying wonderful experiences, which allows him to maintain a thoughtful and balanced perspective.
    He’s an optimistic entrepreneurial-minded business leader, advisor, board member & mentor with international experience. He has a proven track record in raising the bar for success with his unique perspective and commitment to building companies, innovative thinking and execution. Junger excels in coaching and inspiring others to rally around a common mission, not following the status quo.
    --
    Links:
    https://www.linkedin.com/in/prestonjunger/
    https://business.gonift.com
    More about:
    Explore: https://hop.online/
    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
    --
    Timestamps:
    00:00 Introduction
    00:00 The Evolution of the Workplace
    03:24 Joining Nift: The Journey and Decision
    11:03 Nift's Business Model
    20:26 Acquiring New Restaurants for Nift
    33:22 Balancing Work and Family Life
    42:42 Final Thoughts

    • 43 min
    Creating Powerful Digital Content with Eric Brooker

    Creating Powerful Digital Content with Eric Brooker

    In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation.
    Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is distinguished by a track record of transformative leadership and substantial success across various organizations. Eric’s new book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," reflects his journey through personal challenges and his path to understanding self-worth. This book is complemented by his popular podcast, 'Counsel Culture', which has aired over 150 episodes since 2020, discussing leadership and culture with notable figures from diverse fields. 
    --
    Links:
    https://www.linkedin.com/in/ericbrooker/
    https://www.ericbrooker.com
    More about:
    Explore: https://hop.online/
    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
    --
    Timestamps:
    00:00 Introduction
    02:04 Who is Eric Brooker? 
    03:22 Eric's Journey with Building a Personal Brand on LinkedIn
    08:02 Strategies for Personal and Business Growth on LinkedIn
    23:31 The Art of Podcasting
    38:45 Final Thoughts

    • 39 min
    Marketing in the AI Era with Alberto Rizzoli of V7

    Marketing in the AI Era with Alberto Rizzoli of V7

    In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. 
    Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.
    Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times.
    His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI.
    --
    Links:
    https://www.linkedin.com/in/albertorizzoli/
    https://www.v7labs.com
    More about:
    Explore: https://hop.online/
    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
    --
    Timestamps:
    00:00 Introduction
    02:28 Alberto Rizzoli's Journey From Aipoly to V7
    07:42 Exploring V7
    10:40 The Future of AI in Work Automation
    15:49 Marketing in the Age of AI
    21:00 AI in Content Creation
    23:04 Developing and Testing AI Products
    27:29 The Future of Video Content
    30:03 Challenges and Tools for AI Content Creation
    36:16 The Ethical Dilemma of AI-Generated Content
    37:55 How Great Marketers Differentiate in the AI Era
    40:39 The Human Touch in a Digital World
    43:42 Final Thoughts

    • 47 min
    Building the Sales Engineer of the Future with Arjun Pillai of Docket

    Building the Sales Engineer of the Future with Arjun Pillai of Docket

    In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. 
    Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. 
    Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals.
    Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc. 
    In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process.
    --
    Links:
    https://www.linkedin.com/in/rarjunpillai/
    https://www.docketai.com
    More about:
    Explore: https://hop.online/
    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
    --
    Timestamps:
    00:00 Introduction
    03:29 Arjun Pillai's Journey: From ZoomInfo to Docket
    07:30 Exploring Docket: The AI Platform Transforming B2B Sales
    14:00 The Role of Sales Engineers in Modern SaaS Sales
    18:05 The Changing Dynamics of Sales Teams
    25:51 Embracing AI for Enhanced Sales and Marketing Efficiency
    28:51 Empowering Sales Teams with AI
    31:12 Transforming Data Ingestion and Processing with Docket
    38:04 The Future of AI in Sales and Customer Support
    50:28 Expanding the Role of AI in the Buying Process
    54:48 Final Thoughts

    • 56 min
    Bridging the Skills Gap in the Workforce with Shay David of Retrain.ai

    Bridging the Skills Gap in the Workforce with Shay David of Retrain.ai

    This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands.
    Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create a reality in which every person has a good job, and anybody can be gainfully employed and not subject to technological unemployment. Their strategy is to develop the world’s leading AI platform for skills & qualifications assessment, and workforce retraining while working with employers and governments to place 1 million people back in jobs in the first 5 years. 
    As a serial entrepreneur, he brings to the table many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales.
    --
    Links:
    https://www.linkedin.com/in/shaydavid/
    https://www.retrain.ai
    More about:
    Explore: https://hop.online/
    Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
    Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
    --
    Timestamps:
    00:00 Introduction
    03:31 Shay David's Entrepreneurial Journey
    09:05 Bridging the AI Skills Gap
    12:59 Embracing AI in Marketing
    24:02 How Retrain.ai Revolutionized HR with AI-Driven Talent Intelligence
    38:32 The Role of Education and Government in Addressing the AI Skills Gap
    43:37 Final Thoughts

    • 45 min

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