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60 episodes
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The Footballco Business Podcast Footballco
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- Sports
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5.0 • 4 Ratings
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
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Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024
This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament.
Tom and Alex try their best to decide which players were the most marketable, which were the standout media trends whether hosting the tournament was a win for Germany.
This episode was recorded on July 11th, before the final between Spain and England. -
Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs
In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering collab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billions and how new generations are falling in love with their designs.
This episode of the Footballco Business Podcast was recorded live at Hotel MUNDIAL during the first week of Euro 2024. -
Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation
This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media.
Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in the heart of the Juventus headquarters.
Both guests appeared on the podcast in 2023 when the project had just started and join us now to discuss what's happened since, the role lab in the club's broader business and media strategies and how Juventus see the future working with creators of various disciplines. -
Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch
Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV.
Before any of these major franchises, the Las Vegas Lights was one of only a few sports teams in the city, but it was known more for its outlandish stunts than for being a credible team.
We spoke to the new owner of the Las Vegas Lights and MLB six-time All Star, Jose Bautista about his plans for the Lights and what it's like running a club in Las Vegas as more major teams move in. -
Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success
On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand.
Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in mind, we ask Inigo about the importance of the Basque identity with local fans and contrast that with the club’s growth in Japan after the signing of Takefusa Kubo in 2022.
Also, with the club making it to the UEFA Champions League Round of 16, after topping their group, we find out how that’s helped the club’s growth and affected their future ambitions in European competition.
You can find out more about Real Sociedad in the Outside The Box series with FedEx which profiles players, managers and clubs who do things differently... watch the full episode here: https://bit.ly/44RdeFd. -
M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket
On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space.
We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.