52 episodes

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

The Footballco Business Podcast Footballco

    • Sports
    • 5.0 • 3 Ratings

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

    Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

    Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

    On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.
    Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content.
    With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 40 min
    Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

    Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

    On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League.
    Driving this change was the NBL17 - a plan to make the Allsvenskan the best league in the Nordic region. To get there, it involved rejecting VAR, making clubs majority owned by fans working with club democracy, banning the multiclub model and putting the power in the hands of the fans and acknowledging the fans as a vital part of the game.
    The results were record in-stadium attendances, a tripling of league revenues and 40% of Swedes now naming the Allsvenskan as their favourite league.
    Find out more about NBL17 - https://www.svenskelitfotboll.se/en/nbl-the-best-nordic-league/


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

    Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

    We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer.
    We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 39 min
    Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia

    Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia

    This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent.

    Moderated by Andy Jackson, VP of Global Football Partnerships at Footballco, the panel includes:

    Mohammed Awlia, General Manager of Strategic Planning, KSA Ministry of Sport

    Carlo Nohra, COO, SPL

    Romeo Jozak, Technical Director Future Falcons SAFF

    Omar Al Hakim, Head of Business Development & Brand Partnerships, Lega Serie A


    For more on the World Football Summit and future events, visit: www.worldfootballsummit.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

    Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

    Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made Palace the first Premier League club to hire a creative lead to oversee apparel collections and fashion partnerships. We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as people to get the most from them.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 42 min
    Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

    Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

    On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting transfers has matured to be more than just about who is going where. Also, with Mel having written the book on Jurgen Klopp (Believe Us) we discuss his approach to the media and what it's been like reporting on the Liverpool manager.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 18 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Top Podcasts In Sports

New Heights with Jason and Travis Kelce
Wave Sports + Entertainment
Cheap Heat with Peter Rosenberg
Peter Rosenberg
Pardon My Take
Barstool Sports
Mind the Game with LeBron James and JJ Redick
ThreeFourTwo Productions and UNINTERRUPTED
The Bill Simmons Podcast
The Ringer
The Dan Le Batard Show with Stugotz
Dan Le Batard, Stugotz

You Might Also Like

Unofficial Partner Podcast
Unofficial Partner
The Price of Football
Dap Dip
The Gary Neville Podcast
Sky Sports
The Rest Is Football
Goalhanger Podcasts
The Here We Go Podcast
Fabrizio Romano
Football Weekly
The Guardian