The Footballco Business Podcast Footballco

Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy.
In this episode of the Footballco Business Podcast, hear how the club is seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans.
This episode of the Footballco Business was recorded at SportsPro Live and hosted by Footballco's VP of global football partnerships, Andy Jackson.
Read more about Charlton's unique proposition: https://www.footballco.com/blog/footballcocharlton

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the young players at Southampton FC's academy.
With guests from the club, CBBC and Baby Wolf Productions, the show covers creating content with and for young fans and the role the show plays in the club's fan engagement and commercial strategies.
Our guests on this show are:
Andy Goldie: Academy Director at Southampton Football Club
Charlie Boss: Chief Commercial Officer of Southampton FC
Kez Margrie: Commissioning Editor at BBC Children’s
Andy Scott: Director, Baby Wolf Productions

The Academy is available to watch on CBBC and the BBC iPlayer (UK Only)

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output.
Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content.
With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.

On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League.
Driving this change was the NBL17 - a plan to make the Allsvenskan the best league in the Nordic region. To get there, it involved rejecting VAR, making clubs majority owned by fans working with club democracy, banning the multiclub model and putting the power in the hands of the fans and acknowledging the fans as a vital part of the game.
The results were record in-stadium attendances, a tripling of league revenues and 40% of Swedes now naming the Allsvenskan as their favourite league.
Find out more about NBL17 - https://www.svenskelitfotboll.se/en/nbl-the-best-nordic-league/

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has created one of the coolest brands in soccer.
We also delve into the backstory of the iconic Oakland Roots logo and why Edreece feels they could be challenging the likes of Real Madrid in the future.

This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent.

Moderated by Andy Jackson, VP of Global Football Partnerships at Footballco, the panel includes:

Mohammed Awlia, General Manager of Strategic Planning, KSA Ministry of Sport

Carlo Nohra, COO, SPL

Romeo Jozak, Technical Director Future Falcons SAFF

Omar Al Hakim, Head of Business Development & Brand Partnerships, Lega Serie A


For more on the World Football Summit and future events, visit: www.worldfootballsummit.com