48 episodes

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

The Footballco Business Podcast Footballco

    • Sports
    • 5.0 • 2 Ratings

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

    Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

    Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

    Our guest is Kenny Annan-Jonathan, Founder of the Mailroom Creative Agency and, as of last year, Creative Director at Crystal Palace, an appointment that made Palace the first Premier League club to hire a creative lead to oversee apparel collections and fashion partnerships.

    We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as people to get the most from them.
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    • 42 min
    Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

    Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

    On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting transfers has matured to be more than just about who is going where. Also, with Mel having written the book on Jurgen Klopp (Believe Us) we discuss his approach to the media and what it's been like reporting on the Liverpool manager.
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    • 18 min
    Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

    Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

    This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL). Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer title in the U.S, the panel also covers the importance of long-form storytelling for clubs as they aim to grow fanbases at home and abroad.

    Watch the film's trailer: https://youtu.be/_qt9Arr0uz0?si=dEOqvIUY103L6-eW
    Watch the full film: https://youtu.be/sNcREGPDI6A?si=cL2_ryUQ_IGVC_Fs
    Find out more: https://la.wolves.co.uk/
    Buy LA Wolves merch: https://shop.wolves.co.uk/clothing/collections/la-wolves/
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    • 26 min
    Allianz - The inside story on Allianz's football and stadium sponsorship strategy

    Allianz - The inside story on Allianz's football and stadium sponsorship strategy

    On this show, Alex Manby talks with Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfolio and why it sponsors more stadiums than any other brand.
    Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums Alex finds out what's behind this huge geographical disparity.
    We discuss with Sebastian other elements of Allianz's football strategy, including training kit sponsorship.
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    • 32 min
    GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

    GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

    Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict what will need to be done to ensure World Cup 2026 has a legacy that goes beyond Messi.


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    • 31 min
    Detroit City FC: The story behind the club created to drive social change and how that effects its work with brands

    Detroit City FC: The story behind the club created to drive social change and how that effects its work with brands

    Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and CEO, Sean Mann about how the club became the first professional sports team in the US to wear a shirt supporting LGBTQ rights, how it balances being a force for change in Detroit with success on the pitch and how all this affects their work with brand partners.
    We also find out what it's like to experience a match at the Keyworth Stadium and how the Messi effect is or isn't trickling down to the USL. We also look ahead to World Cup 2026.
    If you like this show, have a look in the Footballco Business Podcast archives for our shows with the USL's Greg Lalas, US soccer and culture expert Mark Lowyns, Fox Sports' Alexi Lalas on USA '94 and bringing Beckham to LA Galaxy, as well as shows with Austin FC and Atlanta United.
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    • 30 min

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