17 min
The Ford Edsel Fails and Fixins
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- Business
In 1939 the Ford Automotive Company was facing a possible problem. GM was eating into their market share, and Ford believed it was because they'd not release a new line of cars in nearly 19 years. After ten years of research, over $250 million (in 1940's money) spent, and a two-year ad campaign, Ford unleashed a vehicle so notoriously awful The Simpsons parodied it 34 years later. In this episode, we are taking a look at the Ford Edsel.
Hosted by Dave Plough
In 1939 the Ford Automotive Company was facing a possible problem. GM was eating into their market share, and Ford believed it was because they'd not release a new line of cars in nearly 19 years. After ten years of research, over $250 million (in 1940's money) spent, and a two-year ad campaign, Ford unleashed a vehicle so notoriously awful The Simpsons parodied it 34 years later. In this episode, we are taking a look at the Ford Edsel.
Hosted by Dave Plough
17 min