35 min

The Future of Brand Activations feat. Paola Pugliese, Frette Future Commerce Podcast: eCommerce, DTC and Retail Strategy

    • Entrepreneurship

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West.

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West.

35 min