19 episodes

As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out:

What is the future of fandom?

After all, over the past two years, digital accessibility to historically physical events has exploded across work, life, and everything in between.

Whether it’s shopping, watching sports, or even taking a cooking class, consumers are no longer satisfied with passive experiences that don’t allow them to feel a sense of empowerment, real-time interaction, or connection. Hybrid is not just the new normal -- it’s table stakes.

Society now demands it -- and brands get it! They’re on the clock to keep up with digital-first demand. They’re moving as fast as they can to evolve -- and they’re struggling.

So, what is the future of fandom?

On this podcast, you’ll get the answer. Tune in to hear about what the world has planned for the next generation of digitally-native users directly from chief executives from some of the world’s most recognizable names in sports, fintech, e-commerce, and beyond.

And maybe, just maybe, we’ll predict the future together.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

The Future of Fandom LiveLike

    • Business
    • 5.0 • 3 Ratings

As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out:

What is the future of fandom?

After all, over the past two years, digital accessibility to historically physical events has exploded across work, life, and everything in between.

Whether it’s shopping, watching sports, or even taking a cooking class, consumers are no longer satisfied with passive experiences that don’t allow them to feel a sense of empowerment, real-time interaction, or connection. Hybrid is not just the new normal -- it’s table stakes.

Society now demands it -- and brands get it! They’re on the clock to keep up with digital-first demand. They’re moving as fast as they can to evolve -- and they’re struggling.

So, what is the future of fandom?

On this podcast, you’ll get the answer. Tune in to hear about what the world has planned for the next generation of digitally-native users directly from chief executives from some of the world’s most recognizable names in sports, fintech, e-commerce, and beyond.

And maybe, just maybe, we’ll predict the future together.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

    talkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable!

    talkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable!

    Today on The Future of Fandom, we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live shopping and commerce, thanks to the perspective of talkshoplive and its CEO and co-founder, Bryan Moore.

    As you probably know, this world of live shopping was started on television years and years ago. While live streamed content became more popular across sectors like gaming and then more broadly, Bryan was studying trends in the far East to learn about how the discipline was trickling into shopping. What’s resulted is a sharp focus on creating the best shopping experience possible – one which is interactive, always-on, and available wherever you are.

    Since 2018, Bryan has been shifting those trends westward and has brought along mega-talent and merchant partners to combine customers and fandoms in unique experiences which we’ll touch on today. Of course, as always, we’ll also leverage his perspective on how far we’ve come to get a glimpse at what the future of live commerce will be – plus, we’ll expand on why every brand should leverage live content as a pillar of its strategy. That’s something we agreed on long before ever meeting.

    So let’s talk shop, so to speak, and predict the future with talkshoplive and Bryan Moore.

    Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

    Join the podcast! https://livelike.com/podcast/

    Learn more about LiveLike: https://livelike.com/

    Follow on LinkedIn: https://www.linkedin.com/company/livelike/

    Follow on Twitter: https://twitter.com/LiveLikeInc

    Hosted by Adam Conner.

    The Future of Fandom is powered by Authentic Avenue.

    • 32 min
    Rally Co-Founder Rob Petrozzo on How to Let Your Superfans Tell Your Story

    Rally Co-Founder Rob Petrozzo on How to Let Your Superfans Tell Your Story

    Today on The Future of Fandom, we explore how to let super fans tell your story for you. On this episode, we take a look at Rally and how it creates shareable experiences for its investors and die-hards, all with the help of Rob Petrozzo, their Co-Founder and Chief Product Officer.

    We've chatted with a few fintechs and investing brands on this show. You know that. We know that. But Rob is a true modern day pioneer of the belief that anything can be an investment. So he's seen the best and the worst of the trends within alternatives, and he's had a front row seat to the ways regulation impacts the ways financial brands can tell their stories, not that, that stops him. Rally has developed a cult following. And with a little experience tinkering and a lot of shareable moments, Rob has managed to steer his community into a frenzy whenever they get in on the investing action.

    We chat about this particular strength and how the future relies on that critical muscle, no matter who you are. So let's be super now and predict the future with Rally and Rob Petrozzo.

    Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

    Join the podcast! https://livelike.com/podcast/

    Learn more about LiveLike: https://livelike.com/

    Follow on LinkedIn: https://www.linkedin.com/company/livelike/

    Follow on Twitter: https://twitter.com/LiveLikeInc

    Hosted by Adam Conner.

    The Future of Fandom is powered by Authentic Avenue.

    • 28 min
    Extend Founder & CEO Woody Levin on Protecting the Future of Your E-Commerce Experience

    Extend Founder & CEO Woody Levin on Protecting the Future of Your E-Commerce Experience

    Today on The Future of Fandom, we protect you, starting with your stuff. On this episode, we explore how Extend is building and borrowing fandoms in the name of protecting product, with their founder and CEO, Woody Levin.

    On the show, Woody refers to Extend as the AppleCare for everything, and our conversation drifts into what a best-in-class e-commerce purchasing experience might look like in the future. He's betting that it will include warranties on what you love written in plain English, and that consumers will grow to demand that just as they do for protection for their iPhones.

    Woody also talks about how you can't create external fans without internal ones, which we haven't touched on too much on this show, but it carries extra weight when talking about an industry not known, at least not yet, for having fans. I'm not sure how many extended warranty brands have that right now, but they might down the road.

    So let's get some coverage on this topic and predict the future with Extend and Woody Levin.

    Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

    Join the podcast! https://livelike.com/podcast/

    Learn more about LiveLike: https://livelike.com/

    Follow on LinkedIn: https://www.linkedin.com/company/livelike/

    Follow on Twitter: https://twitter.com/LiveLikeInc

    Hosted by Adam Conner.

    The Future of Fandom is powered by Authentic Avenue.

    • 30 min
    Fundbox Head of Brand & Content Marketing Cameron Maxwell on Fostering Fans from the Small Side of Small Business

    Fundbox Head of Brand & Content Marketing Cameron Maxwell on Fostering Fans from the Small Side of Small Business

    Today on the Future of Fandom, we explore an explosion of entrepreneurialism. On this episode, we chat with Fundbox about how to build and retain communities of small businesses and its similarities with consumer efforts via their Head of Brand and Content Marketing, Cameron Maxwell.

    Think about it for a moment. How many people that you know, have started up a side hustle over the last few years? The truth is, small business is on the rise, and Cameron has a front seat as to how those businesses are being built and supported. We also talk about how to market when small businesses and consumers become indistinguishable. After all, on the small side of small business, we're essentially just talking about people. Thus, a fandom can be achieved even in a B2B context, and Cameron explains how. So let's all put on an entrepreneurial hat and predict the future with Fundbox and Cameron Maxwell.

    Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

    Join the podcast! https://livelike.com/podcast/

    Learn more about LiveLike: https://livelike.com/

    Follow on LinkedIn: https://www.linkedin.com/company/livelike/

    Follow on Twitter: https://twitter.com/LiveLikeInc

    Hosted by Adam Conner.

    The Future of Fandom is powered by Authentic Avenue.

    • 20 min
    Age of Learning Chief Innovation Officer Sunil Gunderia on How to Teach the Newest Class of Consumers

    Age of Learning Chief Innovation Officer Sunil Gunderia on How to Teach the Newest Class of Consumers

    Today on The Future of Fandom, we teach you a lesson. On this episode, we learn about the consumerization of education and its future at the primary level with Age of Learning and their Chief Innovation Officer, and Head of Mastery and Adaptive Product, Sunil Gunderia.

    It's no secret that one of the most disrupted arenas over the last few years has been the classroom. Alongside that, tech has evolved from forced Zoom rooms to increasingly individualized programs, giving children a new lease on their learning life.

    Sunil has seen that firsthand and believes this proliferation of disparate educational content will only continue and broaden for our youngest students going forward. Of course, that individualized, disaggregated approach brings up questions of retaining educational communities and the comradery that results from early schooling. And we get some insight there as well. We also think about fandom in this way, not in the typical consumer lens we've been used to so far on this show. Open your books and your ears and let's predict the future with Age of Learning and Sunil Gunderia.

    Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

    Join the podcast! https://livelike.com/podcast/

    Learn more about LiveLike: https://livelike.com/

    Follow on LinkedIn: https://www.linkedin.com/company/livelike/

    Follow on Twitter: https://twitter.com/LiveLikeInc

    Hosted by Adam Conner.

    The Future of Fandom is powered by Authentic Avenue.

    • 26 min
    Dave CMO Michael Goodbody on Building a Better Bank for All Humans

    Dave CMO Michael Goodbody on Building a Better Bank for All Humans

    Today on The Future of Fandom, we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is creating an ecosystem for, and inspired by, those facing economic hardship, through the lens of their CMO, Michael Goodbody.

    Ever notice how most fintechs or financial apps you see gain popularity, target investing and other actions frequented by high earners or high net worth individuals. Well, guess what? Most people aren't in that position and the team at Dave noticed. It inspired Michael to join and build a community to serve a different set of needs.

    It also brings up interesting brand questions like, how do you create an enthusiastic community around financial topics, which people don't love to talk about? How, even if you empower them to better their finances, do you retain that base?

    Michael's got great insight here and I think it deserves more attention. So let's be humans together and predict the future with Dave and Michael Goodbody.

    Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

    Join the podcast! https://livelike.com/podcast/

    Learn more about LiveLike: https://livelike.com/

    Follow on LinkedIn: https://www.linkedin.com/company/livelike/

    Follow on Twitter: https://twitter.com/LiveLikeInc

    Hosted by Adam Conner.

    The Future of Fandom is powered by Authentic Avenue.

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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