The Future of Fandom LiveLike

Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this episode, we explore how Firework envisions the future of truly connected community-based live commerce in partnership with their Chief Business Officer, Jason Holland.

Jason thinks like a modern content creator. From a long form, he builds for the short. Discarding the text and display of the past, he sees live and short-form video as the way forward, the only way forward. Since he joined two and a half years ago, the business has taken off like a rocket and exploded onto the scene, boosted by partnerships with major retailers and tech titans in their ranks, and we'll explain more about that in the interview. Today, we'll also discuss how next-gen consumers are embracing live commerce, the future of commerce in Web3, and his vision for an optimal community-driven experience where every voice has a voice.

Jason will more than likely have a hand in the future of the way you shop. So, let's finish the year with a bang and predict the future with Firework and Jason Holland.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

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Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting brand love (get it?) for next-gen fans in partnership with their Chief Brand Officer Amy Choyne.

Amy's been a lifelong tennis fan. She's attended the US Open ever since she was four. And in 2016, after various tenures stewarding brands across fashion and retail, she got the chance to serve at the helm of the sport she's loved ever since she could hold a racket. A little over six years later, Amy reflects on that time with me today and speaks about how fan engagement has evolved in that time and what she's excited about moving forward.

We also touch on topics like the growing intersection between elite athletes and social voices, the difference between sports fans and fans of other industries, and just a little bit about pickleball.

Let's predict the future with the USTA and Amy Choyne.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we get out on the pitch ahead of the World Cup. On this episode we got to sit down with US Soccer to think through their approach to a domestic football fandom, basing the frenzy of international action coming up this winter. And we got to do it through David Wright, who is their Chief Commercial Officer.

Did you know that there is more soccer content consumed in the US than any other country around the world? As David can tell you directly, the sport has seen explosive growth over his roughly 20 years of experience with it. And its rise is only continuing to ascend.

You'll learn how that's impacted his tactics and approach to the newest generation of fan, the ways in which they innovate, and their plans for 2023 and onward. We also touch on how US Soccer has led the charge in equitable pay and treatment between its men's and women's teams and how it can hopefully serve as a model for other sports. So let's kick it off -- finally, that wordplay makes sense! -- and predict the future with US Soccer and David Wright.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it innovates within revenue-driven content to grow a responsible diehard following. Joining us on the show will be their Senior Vice President of Content, Liam Roecklein.

This isn’t Liam’s first rodeo when it comes to shaking up an industry via content approach. He was previously the first content hire at Cheddar, and saw the brand through its ascent to the pinnacle of financial media. Now, he’s turned his sights to sports gambling as the next space well worth disrupting, and on the show Liam explains how they do that with a “Thrill Bill” mentality.

We also talk about how they differentiate their content experience across acquisition platforms to win on social and how to win the newest generations of sports fans, who are increasingly fanatic about individual players rather than teams.

Seeing as sports gambling is legal in just 12 states in the US, the fandom yet to come isn’t just fantasy – it’s real and it’s right now. So let’s predict the rest with PointsBet and Liam Roecklein.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen, couch to cashier journey with our guest Brittany Billings. Brittany is the EVP of Marketing & Strategic Markets at Shopkick, and brings some commerce insight to the show that most can’t even provide.

When you think about learning who your customer is, most brands will look to their social analytics and their receipt-level purchase data. Not a whole lot is captured, at least with true attribution, about their interim activity, that which happens between the couch and the cashier. But Brittany actually does thanks to Shopkick’s rewards-based platform, and today we chat about how something as simple as watching a video or simply walking into a store is, and should be, rewarded.

As someone who’s worked previously in retail and CPG analytics, this host can tell you that what we describe on the show is truly next-gen, and hopefully you get a glimpse into what the future of commerce holds. So kick back and listen in as we predict the future with Shopkick and Brittany Billings.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.

Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead of the curve, and even ahead of its brand partners, in this realm of consumer connection via their Chief Marketing Officer, Deena Bahri.

StockX is known for sneakers, streetwear, accessories, collectibles and everything in between. It’s also been able to harness hype and build an ocean of fans drop by drop – and today Deena chats about how they stay close to next-gen consumers in the physical, digital, and "phygital" worlds.

I said “Own It” at the beginning for a reason – it’s StockX’s new brand platform, and they hope it will layer another critical element of the next-gen consumer into their own experience: the desire, and the need, to belong as an individual. We explore that more deeply as well.

Deena’s been on the cutting edge for years, and over the next half hour, you’ll see why. So let’s collab for a little while and predict the future with StockX and Deena Bahri.

StockX "Own It" brand platform: https://stockx.com/lp/own-it-2022/

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!

Join the podcast! https://livelike.com/podcast/

Learn more about LiveLike: https://livelike.com/

Follow on LinkedIn: https://www.linkedin.com/company/livelike/

Follow on Twitter: https://twitter.com/LiveLikeInc

Hosted by Adam Conner.

The Future of Fandom is powered by Authentic Avenue.