24 min
The Future of the IP Legal System and its Governance (with Marco M Alemán, Director, Patent Law Division, World Intellectual Property Organization, and Candidate of Colombia for the Position of Director General of WIPO) Brand & New
-
- Business
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.The fundamental goals of the intellectual property (IP) system, as designed for the industrial era about 100 years ago, have always been to foster creativity and innovation, by granting monopoly rights, providing them with a sustainable economic basis. IP rights have always been challenged by new technologies, new market trends, but t...
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.The fundamental goals of the intellectual property (IP) system, as designed for the industrial era about 100 years ago, have always been to foster creativity and innovation, by granting monopoly rights, providing them with a sustainable economic basis. IP rights have always been challenged by new technologies, new market trends, but t...
24 min