Brand & New

INTA

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 

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  1. EPISODE 1

    The Legal Wake-Up Call of Generative AI

    Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity. Can companies train algorithms on copyrighted works without permission? What happens when technology makes it easy to clone someone’s voice or face? In this episode of Brand & New, host Willard Knox speaks with two attorneys at the forefront of these rapidly evolving issues. Lynn Oberlander is Co-Editor of the Practising Law Institute’s (PLI) comprehensive new treatise, Artificial Intelligence & Intellectual Property, which brings together leading practitioners to address the most pressing legal challenges in AI. Catie Seibel Sinitsa is the co-author the chapter covering copyright and AI.  Ms. Oberlander has spent almost 25 years counseling media and entertainment companies on intellectual property (IP) and First Amendment issues. Ms. Sinitsa specializes in copyright and trademark law, working with clients across fashion, media, among other industries.  Together, they unpack how this evolving technology is reshaping long-standing IP principles and why these questions are no longer theoretical but urgent, real-world concerns.  This episode of Brand & New is sponsored by PLI. For more than 90 years, the Institute has helped legal professionals stay at the forefront of knowledge and expertise through world-class continuing legal education.  Related Resources  About Lynn Oberlander About Catie Seibel Sinitsa About the Practising Law Institute Access Artificial Intelligence & Intellectual Property  AI-Related Sessions at INTA's 2026 Annual Meeting Related Brand & New Episodes: Certifying Human Music in the Age of AIThe AI Gender Gap

    53 min

  2. EPISODE 2

    Advancing Women’s Leadership: From Intention to Impact

    Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use to advance women leaders in their organizations. During the last five years, the global intellectual property community has made real progress on belonging and inclusion in our industry, but when we look at leadership, advancement, and impact, many gaps persist. In celebration of Women’s History Month and to mark our fifth anniversary, the WLI has just released an updated version of the WLI’s original Report and Best Practices Toolkit. It takes an honest look at where progress has been made and where more work is needed. For this episode of Brand & New, we’re joined by Ayala Deutsch, Executive Vice President and Deputy General Counsel at NBA Properties and the WLI Executive Champion. She played a central role in the drafting of the updated Report and will help us dig into and unpack this data-rich research. Notably, Ms. Deutsch was also President of INTA in 2020, which was not only the first year of the pandemic (with its own repercussions for working women around the world) but also the year when the WLI was drafting its first Report and Best Practices Toolkit. Further, as listeners may know, Ms. Deutsch has hosted many episodes of Brand & New on behalf of the WLI. Beyond exploring the Report findings and data, Ms. Deutsch provides practical insights for those looking to advance belonging and inclusion in their organizations and engage their leadership on this issue, and for those who want to become better advocates for themselves. Happy Women’s History Month and enjoy the episode. Resources: About Alaya Deutsch About The Women’s LeadershIP Initiative About Women’s History Month The WLI Report & Best Practices Toolkit 2026 Update Recent and Related Brand & New Episodes: The AI Gender GapWomen in IP History: Pioneers and ProgressWomen Architects of Innovation: AI, IP, and What’s Next (The WLI’s 2026 Annual Meeting Educational Session)

    32 min

  3. EPISODE 3

    Copyright in the Age of AI: The Questions Everyone Is Asking

    Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what's legally permitted is wider than most organizations realize. In this episode of Brand & New, Willard Knox connects with Lauren Tulloch and Catherine Zaller Rowland from the Copyright Clearance Center (CCC) to tackle the copyright questions everyone is asking right now. They'll break down the real risks organizations face and what they can do about them. You’ll hear about the biggest misconception in this space, explore how fair use applies in the AI era, and more tools to keep your organization out of trouble. This episode is sponsored by the Copyright Clearance Center. Learn more at copyright.com. Resources: About Copyright Clearance Center About Lauren Tulloch About Catherine Zaller Rowland Recent and Related Brand & New Episodes: Legal Wake-up Call for Generative AI How to Build Trust in AI

    27 min

  4. EPISODE 4

    World IP Day 2026: Celebrating IP and Sports

    The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no better stage for that conversation than “the world’s game:” football, or as it called in the United States, soccer!  The goal of World IP Day 2026 is to highlight how creativity, innovation, and strong IP protection keep sport thriving, dynamic, and accessible worldwide—and few organizations embody that global impact quite like the Fédération Internationale de Football Association (FIFA). In this episode of Brand & New, we’re joined by Tiffany M. Shepard, Director and Senior Counsel, Brand Rights Protection at FIFA World Cup 2026. In this role, Ms. Shepard leads the North American enforcement strategy to safeguard FIFA’s World Cup 2026 IP, retail licensing, and sponsorship rights from ambush marketing, counterfeiting, and unauthorized affiliations. Prior to joining FIFA, Ms. Shepard served in various in-house roles at major global brands, including at BuzzFeed Media Enterprises, The Kraft Heinz Company, and The Procter & Gamble Company Ms. Shepard joins us today for a timely and wide-ranging conversation about protecting one of the most valuable and visible sports brands on the planet. As excitement builds toward the upcoming 2026 FIFA World Cup, she discusses the importance of safeguarding IP across borders, preserving trust and authenticity for billions of fans around the world, and what’s keeping her team busy in the weeks leading up the event.  From the challenges of brand protection at large-scale global sporting events to advice for the next generation of IP professionals, this episode explores why IP matters not just to organizations like FIFA—but to creativity, innovation, and the future of sport itself. Related Resources About Tiffany M. Shepard About World Intellectual Day About the FIFA World Cup 2026 Recent and Related Brand & New Episodes IP and the SDGs: Building Our Common Future with Innovation and Creativity Women Leaders Series: Advancing Athlete Rights Related 2026 Annual Meeting Sessions Ambush Marketing Without Borders: How Sports Rights Are Protected Worldwide Dupe Culture: The Imitation Game

    28 min
See All Season 8 (4)

4.8
out of 5
63 Ratings

About

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 

Information

  • Creator
    INTA
  • Episodes
    119
  • Seasons
    8
  • Rating
    Clean
  • Copyright
    © 2026 Brand & New
  • Show Website
    Brand & New

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