Brand & New

INTA
  • 4.8 (63)
  • BUSINESS
  • MONTHLY SERIES

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 

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  1. EPISODE 2

    Inside the Dupe Revolution | Part 1

    In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture.  The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers.  This episode is part one of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.  Inside the Dupe Revolution | Part 2  RESOURCES:  About Cassandra Bankson About Jessica Binns About Alastair Gray About David Lipkus INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) About the Unreal Campaign INTA Fact Sheet: Protecting a Trademark

    13 min

  2. EPISODE 3

    Inside the Dupe Revolution | Part 2

    In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers.  Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson.  This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.   Inside the Dupe Revolution | Part 1  RESOURCES:  INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) About the Unreal Campaign INTA Fact Sheet: Protecting a Trademark About Cassandra Bankson About Jessica Binns About Alastair Gray About David Lipkus

    20 min

  3. EPISODE 4

    Women in IP History: Pioneers and Progress

    Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative.   Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the remarkable history of women in IP.   On this episode of Brand & New, host Ayala Deutsch talks with two distinguished guests who offer unique perspectives on women in the field — Virginia S. Taylor, who has had an illustrious career spanning decades in IP law, and Professor Amanda Levendowski, founding director of The Intellectual Property and Information Policy Clinic at Georgetown Law.   Resources:  Amanda Levendowski Virginia S. Taylor About Florence King About Edith Griswold About Miriam E. Benjamin  About Barbara Ringer The Women’s LeadershIP Initiative Marks Five-Year Anniversary

    35 min

  4. EPISODE 5

    The Beat of IP: A Conversation with The Opposition™ Band

    The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) members. Host Willard Knox, chats with two of the band’s co-founders, Richard Dissmann and Jason Vogel, to uncover how this unique musical collective came together and evolved into a must-see phenomenon at INTA Annual Meetings.  From their humble beginnings to drawing crowds of 2,000+ intellectual property (IP) professionals at their performance at the 2024 Annual Meeting in Atlanta, Georgia, The Opposition™ shares behind-the-scenes stories of balancing legal careers with their love for music. The duo also offers fascinating insights on the intersection of IP and AI in the music industry.    Resources:   World IP Day  About Richard Dissmann  About Jason Vogel

    29 min

  5. EPISODE 6

    The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder

    On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO).  In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evolving role of global intellectual property (IP) offices, as well as the delicate balance IP offices must strike between serving their users and advancing broader competitiveness goals.  Mr. Gooder shares his unique perspective from both sides of the IP ecosystem, having worked as chief trademark counsel at Jack Daniels Properties before leading the USPTO's trademark operations through five transformative years.  As he transitions into his new role helping INTA deepen collaboration with IP offices worldwide, this conversation offers valuable insights into the future of IP protection and the strategic importance of trademark systems in fostering global competitiveness.  Resources:   About David Gooder  INTA Welcomes David Gooder as Senior Advisor (INTA, May 2025)  David Gooder to depart USPTO (USPTO, February 2025)

    24 min

  6. EPISODE 7

    Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors

    In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conversation that redefines what it means to practice law under impossible circumstances. From distributing laptops during air raids to maintaining client deadlines while missiles fall, these attorneys embody resilience. This episode isn’t just about trademark law or patent prosecution; it’s about the unbreakable human spirit and the belief that innovation and legal protection must continue, especially in humanity’s darkest hours.   *This episode was pre-recorded during INTA’s 2025 Annual Meeting, May 17-21, in San Diego, California.     Resources:   About NAPA  About Mariya Ortynska  About Yuliya Prokhoda  INTA Resouces: The Status of Intellectual Property in Russia and Ukraine

    36 min

  7. EPISODE 8

    The AI Gender Gap

    The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally.  In this episode of Brand & New, host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI Powered Women Summit at MIT, and Nikita Roy, founder of Newsroom Robots Labs, host of the globally acclaimed Newsroom Robots podcast. She also leads the AI Journalism Lab at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY). Together, they shed light on how women can move from the margins to the center of AI development, leveraging unique strengths to shape technology that truly serves humanity. From overcoming impostor syndrome to building AI-powered businesses, this conversation provides concrete strategies for women to claim their space in the AI revolution.  This episode of Brand & New was produced in collaboration with The Women’s LeadershIP Initiative as part of The Women Leaders Series. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond.    RESOURCES:  About Dr. Felicia Newhouse  About Nikita Roy  AI Powered Women Summit  Newroom Robots Lab  AI Journalism Lab at the Craig Newmark Graduate School of Journalism  Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession (INTA, 2024)

    33 min

  8. EPISODE 9

    From Heritage to Innovation: How London Sustains Its Global Brand

    London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal? In this episode of Brand & New, we explore how London has built and sustained its reputation as a destination admired worldwide for all the right reasons: its dynamic business environment, its rich cultural heritage, its academic and scientific excellence, and its ability to innovate and adapt. And as INTA gets set to head to London for its 2026 Annual Meeting, we ask what lessons other cities  and global businesses can learn from London’s example. We are joined by two distinguished voices, Konrad Jagodzinski, Place Branding Director at Brand Finance, and Tracy Halliwell MBE, Director of Tourism, Conventions, and Major Events at London & Partners. Together, they discuss how London continues to thrive as a global brand and why its blend of commerce, culture, and creativity keeps it at the top of the world stage. This episode of Brand & New is hosted by Willard Knox. Related Resources: About Konrad Jagodzinski About Tracy Halliwell About Brand Finance Brand Finance lobal City Index 2024  About INTA 2026 Annual Meeting

    39 min

  9. EPISODE 10

    Why IP Systems Must Earn Trust Again

    In today’s episode of Brand & New, we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again?  Behind the headlines and the legal frameworks, what’s really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust.  Joining us to explore this critical conversation is Megan Carpenter, Dean of the University of New Hampshire (UNH) Franklin Pierce School of Law (USA). Under her leadership, UNH Franklin Pierce has continued to pioneer new ways of teaching IP, bridging theory with practice, and preparing the next generation of lawyers, policymakers, and creators to navigate an increasingly complex innovation economy.  Ms. Carpenter shares how IP education is evolving, what it means to rebuild trust in IP systems, and why innovators and brand owners should care deeply about the future of IP.  This is the third episode in INTA’s Women's Leaders Series, a collaboration between Brand and New, and the Women's LeadershIP Initiative. It brings together women leaders and diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.  This episode is also sponsored by the University of New Hampshire Franklin Pierce School of Law, a global leader in intellectual property education, innovation, and research.   RESOURCES:  About Franklin Pierce School of Law  About Megan Carpenter  About The Women's LeadershIP Initiative

    28 min

  10. EPISODE 11

    Certifying Human Music in the Age of AI

    The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music? In this episode of Brand & New, guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the co-founder of Humanable (USA), a certification platform that verifies when music is created entirely by human artists. Inspired by his daughter’s journey in Nashville’s music scene, Mr. McGrady shares how Humanable aims to protect musicians, preserve royalties, and help audiences reconnect with authentic artistry. Beyond the legal innovation, Mr. McGrady also discusses his Nashville alter ego, “Uncle Paul,” and his mission to spotlight independent musicians through social media and community advocacy. This episode was recorded live during INTA’s 2025 Annual Meeting in San Diego, California. Resources:  About Paul McGrady  About Humanable  About Rudy Gaines  Related Brand & New Episodes: The Beat of IP: A Conversation with The Opposition™ BandWhen Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtryINTA’s 2026 Annual Meeting

    29 min

  11. 10/20/2025

    The Wild West of Web3

    What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New  takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, of Falcon Rappaport & Berkman LLP about the opportunities, and risks, facing companies in decentralized digital spaces. From NFTs to stablecoins to enforcement strategies that actually work, learn why blockchain is reshaping how brands defend their identities online. This episode was recorded during INTA's 2025 Annual Meeting in San Diego. Related Resources:  About Moish Peltz  Non-Fungible Tokens (NFTs): A Report From INTA (2023)

    38 min
See All Season 7 (11)

4.8
out of 5
63 Ratings

About

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 

Information

  • Creator
    INTA
  • Episodes
    115
  • Seasons
    7
  • Rating
    Clean
  • Copyright
    © 2025 Brand & New
  • Show Website
    Brand & New