62 episodes

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Brand & New INTA

    • Business
    • 4.9 • 62 Ratings

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

    SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France)

    SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France)

    It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure, etc.
    While international groups and large companies often have resources handy to address IP issues, whether in staff, time, or cash, it is much less the case for small- and medium-sized enterprises (SMEs) that are often late in factoring in these considerations. However, spin-offs, small startups and other SMEs increasingly depend on large firms or companies as suppliers or customers, for venture finance, for knowledge and product development, and for opening new markets. This actually makes it even more critical for SMEs to know how IP works, so that they can better protect and defend their rights throughout their development and to make sure they don’t base part of their development on IP assets they are not fully free to use.
    Our two guests share their respective experiences on SMEs navigating IP issues in an ever-innovating world, both from the business owner side and from the IP counsel side.
    Our first guest is Alexandre Koiransky, the founder of FAIR, which is a leading 12-year-old fair-trade liquor brand built on a mission to support small farmers in developing economies. Prior to this, he co-founded another startup, which he successfully sold. A true entrepreneur at heart, he is also a partner with WeLike StartUp, which is a startup incubator and a platform of resources for innovative companies.
    Our second guest is Annick Pairault. Annick is an attorney specializing in IP, and partner with Paris, France based law firm Ab Initio. She advises clients across a broad spectrum of sectors and focuses on trademark law, distinctive signs, brands, copyrights, domain domains, and unfair competition. She is FAIR’s IP counsel.
    Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet
    Contribution of M. Halle & S. Lagedamond - Music by JD Beats

    FOR MORE INFORMATION, VISIT INTA.ORG
    To go further:
    About Alexandre Koiransky (link to https://www.linkedin.com/in/alexandre-koiransky-756b913/)
    About Annick Pairault (link to http://www.abinitio.eu/ab_initiobase_equipe_e/)
    Also of interest:
    - Entrepreneur: Protecting your IP as a Small Business (link to https://www.entrepreneur.com/article/355187)
    - INTA: For SMEs (link to https://www.inta.org/resources/for-smes/) 
    - INTA: Learn the Language: Introduction to Trademarks (link to https://www.inta.org/fact-sheets/learn-the-language/) and Trademark Symbols (link to https://www.inta.org/fact-sheets/trademark-symbols/)
    - INTA: Pro Bono Resources (link to https://www.inta.org/resources/pro-bono-clearinghouse/)

    • 24 min
    Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)

    Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)

    Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. Brand&New could not miss it!
    Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths.  Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him paralyzed during his childhood, and thanks to his strong determination and positive attitude, Michael has achieved over the years three world records in walking and climbing, and has been honored by Lebanon authorities, academia, and multiple entities around the world. He is deeply involved in social responsibility projects to enhance the life of people.  David Lossignol is the global head of trademarks, domain names and copyright at Novartis Pharma AG, based in Basel, Switzerland. Novartis is one of the Top 10 pharmaceutical companies in the world. David has spent the last 18 years working in IP in this industry, and now serves as INTA 2019 President. Among the objectives of his mission, he has set up a presidential task force focused on brands for a better society.
    Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet
    Contribution of M. Halle & S. Lagedamond - Music by JD Beats

    FOR MORE INFORMATION, VISIT INTA.ORG
    To go further:
    About Michael Haddad (link to http://www.michaelhaddad.org)
    About David Lossignol (link to https://www.linkedin.com/in/david-lossignol-a5414714/?locale=en_US and https://www.inta.org/Officers/Pages/Lossignol.aspx)

    Also of interest:
    - INTA’s Unreal Campaign (link to https://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx)
    - Article about the vision of INTA 2019 President (link to http://www.ippromagazine.com/interviews/interview.php?interview_id=32 and https://www.leadersleague.com/en/news/interview-with-david-lossignol-inta-president)
    - Stories about Michael Haddad remarkable journeys (link to https://www.landrover-me.com/en/explore-land-rover/myland/my-journey-my-inspiration/michael-haddad-lebanon.html

    • 21 min
    Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8)

    Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8)

    Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “innovation” was one of the most used words in financial reports of U.S. public companies. In sum, we have been hearing the term “innovation” everywhere and have been made to believe in its importance for almost two decades. Yet, while we all have a sense that innovation is not the privilege of the Silicon Valley, MIT, or Japanese research labs, and that it does not necessarily relate only to product features, the actual meaning of the notion remains somehow nebulous and difficult to pin down.
    So who else than the innovation culture guru Duncan Wardle, based in the U.S., to talk about this essential topic today? Having worked at Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation consultant, and founder of the company ID8 & Innov8, helping companies embed a culture of innovation and creativity. His unique process called “Design Thinking” helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. Leaning on his experience at Disney, Duncan's unique approach not only places the end user at the core of the creative process but also looks in new places to uncover insights for innovation and truly disruptive ideas. Unsurprisingly, Duncan is a multiple Ted X speaker and contributor to Fast Company magazine. He teaches Innovation and Design Thinking Masterclasses at various universities including Yale University, in the U.S. 
    This episode of Brand&New is sponsored by Brainbase.
    Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet
    Contribution of M. Halle & S. Lagedamond - Music by JD Beats
    This episode of Brand&New is sponsored by Brainbase.

    FOR MORE INFORMATION, VISIT INTA.ORG
    To go further:
    About Duncan Wardle (link to https://duncanwardle.com/meet-duncan-wardle/)

    Also of interest:
    TEDxAUK:  The Theory of Creativity with Duncan Wardle (link to https://www.youtube.com/watch?v=_8MwiGYzlyg)
    TEDxBocaRaton:  Creating Relationship Magic! with Duncan Wardle (link to https://www.youtube.com/watch?v=-ungpMy1KzM)
    Fast Company: Four Ways to Set Your Next Brainstorm Up for Success (link to https://duncanwardle.com/four-ways-to-set-your-next-brainstorm-up-for-success/)
    INTA Brand&New episode with Shelly Lazarus: https://www.inta.org/podcast/branding-meets-innovation/
    Harvard Business Review: The One Good Thing Caused by COVID-19—Innovation (link to https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation)
    Forbes: Seven Steps

    • 32 min
    Brand Strategy & the Fourth Industrial Revolution (with Marc Cloosterman, VIM Group CEO, initially posted in June 2019)

    Brand Strategy & the Fourth Industrial Revolution (with Marc Cloosterman, VIM Group CEO, initially posted in June 2019)

    What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution?  This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this episode by Marc Cloosterman, CEO of the VIM Group, based in the UK. Specializing in brand management for the last 25 years, Marc is involved with his team on global brand transitions, from repositioning projects to mergers and acquisitions. His clients cover most sectors, supporting more than 1,500 organizations, including  telecommunications,banking, and consumer goods.
    Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet
    Contribution of M. Halle & S. Lagedamond - Music by JD Beats

    FOR MORE INFORMATION, VISIT INTA.ORG
    To go further:
    About Marc Cloosterman (link to https://www.linkedin.com/in/majcloosterman/)
    About VIM Group (link to https://vim-group.com/en/team_member/marc-cloosterman/)
    Also of interest:
    About marketing and branding trends:
    -      Branding Strategy Insider (link to https://www.brandingstrategyinsider.com)
    -      Marketing Week (link to https://www.marketingweek.com)
    WIPO: “Branding: How to Use Intellectual Property to Create Value for Your Business?”(link to https://www.wipo.int/sme/en/documents/branding_fulltext.html)

    • 21 min
    Justice Ginsburg’s Legacy in the IP Field (Episode II), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF

    Justice Ginsburg’s Legacy in the IP Field (Episode II), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF

    On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. 
    This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life. 
    Our guests are themselves IP trailblazers.  Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.

    Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.
    Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998.  She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation. 
    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD Beats

    FOR MORE INFORMATION, VISIT INTA.ORG
    To go further:
    About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburg
    About Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/
    About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeown

    Also of interest: 
    “My  Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)
    “Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0)  
    Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)
    INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)
    INTA TO-GO webcast: Booking.com—A Closer Look (link t

    • 18 min
    Justice Ginsburg’s Legacy in the IP Field (Episode I), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF

    Justice Ginsburg’s Legacy in the IP Field (Episode I), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF

    On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. 
    This two-part series, airing on March 30 and April 13, presents three distinguished guests who offer a rare “behind the scenes” look at Justice Ginsburg. In a wide-ranging and candid discussion, they shed light on the many ways Justice Ginsburg shaped U.S. IP law through her opinions and share anecdotes about the Justice’s life. 
    Our guests are themselves IP trailblazers.  Professor Jane Ginsburg is a renowned authority on IP law, a staunch defender of authors’ rights, and Justice Ginsburg’s daughter. She is Professor of Literary and Artistic Property Law at Columbia Law School and directs Columbia’s Kernochan Center for Law, Media and the Arts.

    Our second guest, Professor Mary Hartnett has been at Georgetown University Law Center since 1998, first as executive director of the Woman's Law and Public Policy Fellowship Program and now as an adjunct professor of law. In 2016, Justice Ginsburg wrote the bestselling book “My Own Words” with Professor Harnett and Professor Wendy Williams.
    Our third guest is Judge Margaret McKeown of the U.S. Court of Appeals for the Ninth Circuit, where she has authored essential IP decisions since her confirmation in 1998.  She has lectured throughout the world on IP, anti-trust, constitutional law, ethics, international law, human rights law, and litigation. 
    Brand & New is a production of the International Trademark Association
    Hosted by Audrey Dauvet - Contribution of Mathilde Halle & Sophie Lagedamond - Music by JD Beats

    FOR MORE INFORMATION, VISIT INTA.ORG
    To go further:
    About Prof. Jane C. Ginsburg: https://www.law.columbia.edu/faculty/jane-c-ginsburg
    About Prof. Mary Hartnett: https://www.law.georgetown.edu/faculty/mary-hartnett/
    About Judge Margaret McKeown: https://worldjusticeproject.org/about-us/who-we-are/board-directors/m-margaret_mckeown

    Also of interest: 
    “My  Own Words”, by Justice Ruth Bader Ginsburg, with Mary Hartnett and Wendy Williams (link to https://www.simonandschuster.com/books/My-Own-Words/Ruth-Bader-Ginsburg/9781501145254)
    “Ruth – Justice Ginsburg in Her Own Words” (link to https://kinomarquee.com/film/venue/5ff8adfe6b952e00019ca8d0)  
    Columbia Law School:The Ginsburgs Are Inducted into IP Hall of Fame (link to https://www.law.columbia.edu/news/archive/ginsburgs-are-inducted-ip-hall-fame)
    INTA’s The Women’s LeadershIP Initiative Report (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/WOMENS_LEADERSHIP_REPORT_022221.pdf)
    INTA TO-GO webcast: Booking.com—A Closer Look (link&n

    • 22 min

Customer Reviews

4.9 out of 5
62 Ratings

62 Ratings

_cjb_ ,

Loved IP for kids!

Loved the IP for kids episode!

AndreNJNJ ,

IP for kids, what a GREAT idea!!!!!!!!

I am really exhausted by bad news... So this episode comes at the best time, smart and simple, easy for my kid to understand. Good vibes too with the young cohost, very refreshing.

Agusto44 ,

Favorite legal podcast

Just gave you five stars Audrey and Inta. Perfect combo of info and analysis. You should post more!!!!

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