The Gen Z Marketer Jamiya Umali, MA IMC

Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward?



This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode.



Both AI platforms were given this prompt: write a podcast episode on the importance of branding.



Listen to related episodes:

⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠

⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠

⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠


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Find me on:
⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠

⁠⁠⁠Instagram: @genzmkt⁠⁠⁠

⁠Portfolio⁠


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What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry?



This episode is part 2 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we Notion's AI to write a script. The previous episode was written by Gemini, Google's AI, and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.



Both AI platforms were given this prompt: write a podcast episode on the importance of branding.



Listen to related episodes:

⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠

⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠

⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠


Hit the follow button to get notified on the latest uploads!
Find me on:
⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠

⁠⁠⁠Instagram: @genzmkt⁠⁠⁠

⁠Portfolio⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/genzmkt/message

With the prevalence of AI as a tool to help creatives and writers, how does this affect the quality of work?

This episode is part 1 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we used Gemini, Google's AI. The 2nd episode is written by Notion's AI and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.

Both AI platforms were given this prompt: write a podcast episode on the importance of branding.



Listen to related episodes:

⁠Episode 34: How Purpose Drives Brand Strategy⁠

⁠Episode 40: The 5 Undisputable Laws of Branding⁠

Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura


Hit the follow button to get notified on the latest uploads!
Find me on:
⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠

⁠⁠Instagram: @genzmkt⁠⁠

Portfolio


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Send in a voice message: https://podcasters.spotify.com/pod/show/genzmkt/message

Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling.

What role does advertising play in IMC? How can creatives hone their abilities in storytelling? Should you work in an agency or be a freelancer?
Find out more in this episode.



John Ray Bumanglag is a creative that moved from being a creative director in the advertising industry to a comic artist for Filipino stories.

Along with writer Rexy Dorado, John Ray slowly builds the alternate history and sci-fi komiks series Maharlika. He is also a co-founder of Manila Middle Ground, a creative retail and events space in Makati.

⁠Facebook⁠

⁠Instagram⁠

⁠Website

Manila Middle Ground⁠



Listen to related episodes:

Episode 15: How the Save the Ralph Campaign on Animal Testing Went Viral

Episode 46: Should brands be apolitical?


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Find me on:
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⁠⁠Website


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Short-video content keep audiences engaged with brands. They are sharable and often go viral, depending on the creator's storytelling. But with shorter attention spans and millions of videos on different platforms, how do you stay relevant, memorable, and engaging to viewers?


Jed is the owner of Runit Decks, a shop known as the purveyors of premium playing cards, collectible puzzles, and award-winning tarot cards.
Facebook

Instagram

TikTok

Website



Listen to related episodes:

Episode 28: Grow Your Brand on TikTok with Anika of Everything Kawaii

Episode 35: Crafting Your Social Media Strategy with Andrea of Kohi Social


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Artificial Intelligence (AI) is becoming more prevalent in design and creator platforms. With its emergence, how has it affected the way creatives work? What are the pros and cons of AI? How can creatives continue to produce on-brand and differentiated design using AI tools? Is AI-aided design ethical for creators?



Join our discussion on the implications of AI-aided design and how branding and marketing comes into play during the design process.



Gelo is a 5-star generalist who specializes in creative identity systems design and strategy.
Check out his work at Behance and Jose Antonio Wines.



Listen to related episodes:

⁠Episode 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand

Episode 34: How Purpose Drives Brand Strategy

Episode 40: The 5 Undisputable Laws of Branding

Episode 52: How to Define Your Personal Brand


Hit the follow button to get notified on the latest uploads!
Find me on:
⁠Facebook: The Gen Z Marketer Podcast⁠

⁠Instagram: @genzmkt⁠

⁠Website⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/genzmkt/message