23 episodes

This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cultural engagement issues, design, protocol, negotiation, logistics, and many others.

The Global Exhibitor Podcast Jeff Hannah

    • Marketing
    • 5.0, 7 Ratings

This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cultural engagement issues, design, protocol, negotiation, logistics, and many others.

    Bin Yu of HitLights Shares His American Dream

    Bin Yu of HitLights Shares His American Dream

    Host Jeff Hannah interviews Bin Yu, Ph.D, Founder & CEO of HitLights, a top provider of LED technologies for trade show exhibits, and other industry sectors. Bin is a native of China, but pursued his American dream by earning his Ph.D. at Louisiana State University (LSU) in the USA. He shares part of his fascinating entrepreneurial journey, what inspires him, and the mindset which has helped him to succeed in so many areas of life. This interview was recorded at Mandalay Bay in Las Vegas, Nevada.

    • 23 min
    Jeff Hannah Speaks at EuroShop 2020

    Jeff Hannah Speaks at EuroShop 2020

    Host Jeff Hannah speaks at EuroShop 2020 in Düsseldorf, Germany as part of the IFES Expo & Event Stage. Jeff’s lecture, titled Cultural Frameworks, highlights the need for focusing on the dimensions of national culture. Jeff asserts that cultural differences are one of the most ignored aspects of international trade show programs. He talks about challenges, recommendations, resources, and strategies for addressing cultural issues. This s peech was recorded at the Messe Düsseldorf in Düsseldorf, Germany

    • 22 min
    IFES Executive Director - Uta Goretzsky

    IFES Executive Director - Uta Goretzsky

    Host Jeff Hannah interviews Uta Goretzky in Tucson, Arizona. Uta is the Executive Director of IFES, the International Federation of Exhibition & Event Services, headquartered in Europe. Jeff talks to her about trends that she is observing, initiatives that IFES is pursuing currently, the significance of cultural concerns, as well as best practices for exhibitors. The interview was held during an EDPA Access event in the Sonoran Desert.

    • 33 min
    Chloe Richardson – a Woman of Many Talents! (Part 3)

    Chloe Richardson – a Woman of Many Talents! (Part 3)

    Host Jeff Hannah interviews Chloe Richardson in London, a linguist – and sales strategist within the exhibition and trade show industry globally. She discusses the importance of language in relation to travel - and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

    • 19 min
    Chloe Richardson – a Woman of Many Talents! (Part 2)

    Chloe Richardson – a Woman of Many Talents! (Part 2)

    Host Jeff Hannah interviews Chloe Richardson in London, a linguist – and sales strategist within the exhibition and trade show industry globally. She discusses the importance of language in relation to travel - and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

    • 25 min
    Chloe Richardson – a Woman of Many Talents! (Part 1)

    Chloe Richardson – a Woman of Many Talents! (Part 1)

    Host Jeff Hannah interviews Chloe Richardson in London, a linguist – and sales strategist within the exhibition and trade show industry globally. She discusses the importance of language in relation to travel - and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

    • 27 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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