The Good Brand Podcast Good

The theory around brand architecture is well documented. What's missing in those discussions is what happens in practice. When you decide that it's time to restructure your product portfolio, how can you avoid the big mistakes and bring your colleagues with you on the brand architecture journey?

We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.
Mike wrote an article on brand guidelines that you can read through at your leisure on the Good website. 

Stewart's in the US! Chris is at home! Julie is at home! Using the power of cables and satellites, the team got together to talk about product positioning, the value that it brings to businesses and how brand helps bring it together.
A blog post for you that goes into more detail on positioning: Perfect Your Product Positioning

We're not playing around, we're diving deep into the trenches of practical brand strategy. Forget leads and ops; we're talking about the meaty stuff that keeps CMOs up at night. From the pitfalls of short-term gains to the seismic shifts in business models, we explore why some companies are winning battles but losing the war. And we've got a guest to share these war stories. Ryan Schultz, a seasoned marketer and friend of Good, shares tales of brand triumphs and tragedies and why it takes a special kind of leadership to truly make an impact and lead in today's crazy brand landscape. If you're tired of marketing automation and yearn for brand strategy with substance, come on in.

Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of having them? And can we make them better? We chat it through. It gets deep. 
Here's the article that Chris wrote with all the facts and figures:
The Value of Brand Values.

In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!
Here’s a link to the original article:  What to do when your sales team stop selling