The Growth Genius - Business & Marketing Podcast Infidigit

Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trends, challenges, and opportunities shaping the future of e-commerce.

From the rise of AI-powered technologies to the impact of changing consumer behaviors, the e-commerce industry is undergoing a major shift. Discover how businesses are adapting to this new reality and leveraging digital tools to stay ahead of the curve. Learn from industry experts and thought leaders as they share their insights on the strategies that are driving success in the B2B e-commerce space.

Don't miss out on this informative and engaging episode of The Growth Genius. Stay tuned for valuable tips, actionable advice, and inspiring success stories that will empower you to thrive in the ever-changing world of e-commerce.

#digitaltransformation #b2bmarketing #TheGrowthGenius #InfiD #artificialintelligence #onlinetransactions #growthopportunities #customerbehavior #technologytrends #digitalstrategies #industryinsights #digitaltools #businesssuccess #successtips #growthhacker #InnovBusiness #futureofecommerce
#seooptimization #marketingdata #SeoIndustryInsights #seostrategies


CHAPTERS:
0:00 - Intro
0:43 - Welcome Ruby Gupta
1:13 - What does a CMO do
1:42 - The role of a CMO is changing
2:14 - Revenue for the organization
2:21 - Your brand enhancement means
2:45 - Interconnected right
3:29 - Taking care of overall user experience
4:11 - Marketing insights and putting it in the journey
4:26 - What does the industry buy
6:07 - Transitioning through different industries
7:49 - Starting a career in digital marketing
8:06 - Transitioning from travel to e-commerce
8:52 - Transitioning from the used car industry to e-commerce
9:33 - The Myth of Confidence of Buying
9:37 - Things Online B2B Still Struggling
9:49 - Growth Mode and Hyper Mode
10:44 - Career with Amazon and Coming to the Next Question
10:50 - What Particular Obstacles Do You Face
12:38 - Buying Partners You Get Access to All Kinds of Products
13:06 - International National We Have Access to Everything
13:32 - Ingredients Which Are Your Supply Chain Operations Service Levels
14:18 - How Every New Generation Is Coming Up
14:25 - Setup of Manufacturing
14:29 - Setup of Services of Suppliers
16:00 - Importance of understanding the role of influencers in marketing
16:40 - The hard money being lost because of the influence of influencers
18:00 - The right strategy for the next 6 months
18:20 - How to get influence online
19:20 - Never have an interview with customers
21:07 - What is your take on AI in marketing
23:55 - What emerging trends do you anticipate will shape the future of marketing
25:11 - When I started searching for my first job
27:59 - The extent of cookieless world
28:53 - Top of your mind right now
29:10 - The older times
31:28 - The one experiment that changed the marketing spend towards the end of 2019
31:45 - From 2 react native made it actually
32:48 - The great story of the generation on
33:01 - Store second I will talk about UI/UX
33:16 - Crux of improvement of any growth team
34:29 - Journey start by filling
34:55 - Fields that we used to take
38:30 - Marketing and product are connected now
38:30 - Why you should focus on learning it
38:30 - Not half way through
41:50 - Thank you and best wishes

🎙️ **About Infidigit:**
Join us as we simplify the complex world of digital marketing. Whether it's SEO, ASO, CRO, Google Ads, or Social Media Marketing, our team of young experts is here to guide you through the latest trends and strategies, making your marketing journey straightforward and impactful.


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🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively.

🔍 Key Takeaways:
- Understand the shift in healthcare marketing towards digital platforms.
- Discover strategies for targeting diverse audience demographics online.
- Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication.
- Gain insights into the future trends of healthcare marketing and the increasing relevance of AI.

👁️‍🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field.

📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies.

👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing.

🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates.


#HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing




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Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights.

🚀 *Quick Insights:*
- The critical importance of not blindly trusting AI-generated content.
- How technology, competitive markets, and social media are reshaping consumer expectations.
- The undeniable influence of hyper-personalization in today's business landscape.
- Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra.

🔍 *Key Takeaways:*
- Understanding the balance between AI's capabilities and ethical considerations.
- Strategies for utilizing AI and digital marketing to create highly personalized customer experiences.
- The future of advertising in the digital age and how AI is setting new benchmarks.




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Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector.

About Infidigit:
We're a team of young Digital Marketing experts driven by the latest trends.
We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

Visit: www.infidigit.com for the latest digital marketing updates.




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Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the dynamic impact of changing consumer behavior, the pivotal role of AI, and the effectiveness of influencer marketing, making for an insightful and engaging discussion.

Click on the link now

#ModernMarketing #EthicalPractices #MarketingInsights #GuestSpeaker #BrandExperience #ConsumerBehavior #AIinMarketing #InfluencerMarketing #DigitalMarketingTalk #IndustryDiscussion

About Infidigit:
We're a team of young Digital Marketing experts driven by the latest trends.
We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

Visit: www.infidigit.com for the latest digital marketing updates.




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Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.

🌐 Anuja's Role at MamaEarth:
Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success.

🔄 Evolving Consumer Needs:
Discover how consumer needs have evolved over the years and how MamaEarth has adeptly
navigated these changes, staying at the forefront of meeting evolving expectations.

📈 Navigating Digital Advertising Challenges:
Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game.

🏆 The Art of Brand Building:
Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity.

🤝 Influencer Marketing Unveiled:
Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience.

🔍 Organic Search Strategies:
Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility.

🤖 AI in Marketing:
Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts.

🛒 Marketplace Strategies:
Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape.

📈 Growth Stories and Takeaways:
Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success.

About Infidigit:
We're a team of young Digital Marketing experts driven by the latest trends.
We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

Visit: www.infidigit.com for the latest digital marketing updates.


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Send in a voice message: https://podcasters.spotify.com/pod/show/the-growth-genius/message