20 min
The Happi Podcast: Sadie and Abby Bowler, Sadie B Hair Care The Happi Podcast
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- Arts
Sadie and Abby Bowler, Gen Z-aged sisters and founders of hair and personal care brand Sadie B, have respect for the middle-age male CEOs running beauty and personal care brands. But for their brand, authenticity means being made by the girls for the girls.Sadie B launched in 2022 and in 18 months landed on the shelves of Target, thanks in part, to Cherie Hoeger, founder of Saalt period care, who helped the Bowlers find a broker at the retailer.Sadie B has four core collections—the Go-Getter,...
Sadie and Abby Bowler, Gen Z-aged sisters and founders of hair and personal care brand Sadie B, have respect for the middle-age male CEOs running beauty and personal care brands. But for their brand, authenticity means being made by the girls for the girls.Sadie B launched in 2022 and in 18 months landed on the shelves of Target, thanks in part, to Cherie Hoeger, founder of Saalt period care, who helped the Bowlers find a broker at the retailer.Sadie B has four core collections—the Go-Getter,...
20 min