Builders from business.com business.com

Episode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running a business newsletter in 2024.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Park Howel: https://www.linkedin.com/in/parkhowell/

Check out Business of Story: https://businessofstory.com/

Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide. They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband affordability gap. The guests discuss the Affordable Connectivity Program (ACP) and its impact on households, emphasizing the importance of digital literacy in closing the digital divide. The episode also examines the challenge process for identifying unserved and underserved locations and how funds are allocated for infrastructure development. 

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Education SuperHighway: https://www.educationsuperhighway.org/

Check Out Adeyinka Ogunleganm on LinkedIn!

Check Out Sean Gerner on LinkedIn!

Episode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Joel Steel on LinkedIn!

Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.
 
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
 
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image for a cooler one, the importance of physical fitness for business success, and explore the concept of personal loyalty with a nod to Jerry Maguire.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/