The Higher Ed Marketer Caylor Solutions

Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of.

The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are.

We’re joined by Olivet Nazarene University’s Executive Director of Traditional Enrollment, Luke Franklin, and Asbury University’s Vice President of Enrollment & Marketing, Jennifer McChord, to talk about how ZeeMee has transformed campus culture at their institutions.

In this episode, we break down why you should give ZeeMee a try today.

Join us as we discuss: 
[5:22] Fostering relationships through ZeeMee
[7:42] What is ZeeMee?
[13:52] How Zeemee can help marketers glean Gen Z insights
[26:10] Why Zeemee is a critical enrollment funnel asset

Check out these resources we mentioned during the podcast:
The ZeeMee App
Chasing Mission Fit by Bart Caylor
Harrison “Soup” Campbell at ZeeMee
Tyler Groepper at ZeeMee
Jennifer McChord on Linkedin
jennifer.mcchord@asbury.edu 
Luke Franklin on Linkedin
Olivet Nazarene University’s Website

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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With a marketing world that feels like it's shifting every day, our teams need to be agile. 

Having a team with a diverse background is paramount to handling whatever life throws your institution's way.

Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness.

It’s about finding the right seat on the team bus for the members of your unit.

Kin Sejpal, the VP of Marketing and Communications at University of Redlands, gets our conversation started on the keys to navigating challenging mergers.

In this episode, we dive into the keys to crafting an efficient and effective team.

Join us as we discuss: 
[6:41] Changing up perspectives in team building
[10:34] Weighing aptitude versus attitude
[20:07] Being taught to learn
[28:05] Company culture reimagined

Check out these resources we mentioned during the podcast:
Kin Sejpal
Jensen Hong, The Future of Technology video

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.


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It’s time to switch from transactional to strategic.

In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.

By developing and implementing a maturity model, your university can start elevating the student experience.  

Knocking down the silos and utilizing an integrated approach to marketing and communications can completely change the game.

2023 AMA Higher Ed Marketer of the Year and Senior Executive VP of RW Jones Agency, Jamie Ceman, sat down with us to dive into the integrated MarComm approach.

In this episode, we break down the essentials of marketing and communications in higher education.

Join us as we discuss: 
[2:47] Marketing and communications as one integrated unit
[14:26] How CMOs can stay active in marketing strategies
[18:33] Measuring an institution's brand perception

Check out these resources we mentioned during the podcast:
Three Things That University Presidents Should Know About Marketing
jamie@rwjonesagency.com 
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.
Strangers with experience can get the conversation started and completely transform your school's brand.
We’re chatting with Brian MacDonald, the co-founder & CCO at Zillion. After working with big consumer brands, Brian wants to bring higher education institutions to the same level of branding focus.
In this episode, we tackle finding distinctive brand ideas.
Join us as we discuss:

[4:40] Unique selling propositions and brand ownership
[10:32] Building brand credibility
[22:32] Finding strength in your brand’s detractors
[30:48] How to tailor your school’s narrative
Check out these resources we mentioned during the podcast:

zillionagency.com
Brian MacDonald on LinkedIn
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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On November 30th, 2022, ChatGPT changed the world.
Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university.
Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking at how to use generative AI further to keep his new team at ODU doing the creative work instead of grunt work.
In an episode that will change the way you think about using generative AI with your team and how it factors into the marketing of your college or university, we’ll discuss:
[8:32] Focusing on the tasks AI can’t do
[22:38] Enhancing audience engagement with prospective students
[28:34] The challenge of authenticity with Gen-Z and Gen Alpha
[33:42] Achieving brand voice alignment when using AI
Check out these resources we mentioned during the podcast:

vectorizer.ai
Monday.com
heygen.com
openai.com/sora
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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The enrollment cliff is real, and it will be here before you know it.

If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.

For the introductory episode in our weekly review series of Bart Caylor’s book, Chasing Mission Fit, we’re joined by Chris Rapozo, Marketing Specialist at Hannon Hill. Chris helps unpack the book’s first chapter, which focuses on the enrollment cliff and what steps colleges and universities should take to ensure their survival.

Join us as we discuss:

[8:31] Why mission-fit strategies will be critical in enrollment marketing
[19:19] Redefining future traditional student demographics
[27:06] The potential impact of influencers on higher ed marketing

Check out these resources we mentioned during the podcast:

Chasing Mission Fit on LinkedIn LIVE with Troy Singer - April 3, 2024
Education Marketing Leader With Chris Rapozo
Western Interstate Commission for Higher Education (WICHE)
ZeeMee
Navigating the Demographic Enrollment Cliff
The Demographic Enrollment Cliff: Forecasting the Great Dropoff featuring Tim Fuller
Take Your Voice Back: Being Change Agents in Higher Ed Marketing featuring Carrie Phillips
2024 Cascade User Conference Keynote

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


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