54 episodes

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.

In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.

Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.

With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.

Confessions of a Higher Ed CMO — with Jaime Hunt Enrollify

    • Business
    • 5.0 • 28 Ratings

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.

In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.

Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.

With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.

    The Art of Attraction: Balance Brand and Lead Generation

    The Art of Attraction: Balance Brand and Lead Generation

    Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.

    • 59 min
    From Chatbots to Assistants: The Next Evolution of AI

    From Chatbots to Assistants: The Next Evolution of AI

    Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more empowered and successful student body.

    • 35 min
    Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

    Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

    • 1 hr 5 min
    Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

    Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

    Live from CUPRAP, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.

    • 17 min
    Ep. 48: Beyond Silos: Organizational Structures that Make Sense

    Ep. 48: Beyond Silos: Organizational Structures that Make Sense

    In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.

    • 56 min
    Live from CUPRAP: The AI Gold Rush

    Live from CUPRAP: The AI Gold Rush

    • 19 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

andrewcareaga ,

Must-listen for all highered marketers

Each episode of Jaime Hunt’s podcast brings valuable insights from leading higher education experts across a broad spectrum of marketing and communications — from branding and social media to licensing, marketing and more. Jaime and her guests also cover issues related to performance, work-life balance, leadership, management, and personal and professional development — all important topics for any higher ed leader or aspiring leader. Five stars and a must listen!

ChrisJR1983 ,

A must listen for higher-ed marketers

"Confessions of a Higher Ed CMO" is a real game-changer in the podcast world. Jaime Hunt brings a fresh, down-to-earth perspective to university marketing that’s both enlightening and totally relatable. It’s a must-listen for anyone in the higher ed scene looking for some genuine insights and a bit of inspiration.

Griffin aka griffylamps ,

Higher Ed Gold Mine

The breadth of guests interviewed and their extensive experience makes this my go-to podcast for the latest thinking in higher ed marketing ( and marketing in general!).

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