The Application with Allison Turcio

Allison Turcio
  • 5.0 (13)
  • EDUCATION
  • UPDATED WEEKLY

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

  1. 5D AGO

    Ep. 86: The Battle for the Movable Middle: Why Smarter AI Creates Smarter Yield Systems

    Are you still trying to out-volume your enrollment problems? More apps, more emails, more FAFSAs? What if the real solution isn’t more noise, but sharper signals? In this episode, Geoff Baird, Founder and CEO of Enroll ML, joins Allison to pull back the curtain on higher ed’s “Category 5 collision” and explains why the old playbook of chasing volume is broken. You’ll hear how application surges can actually hide intent, why the movable middle is where enrollment is won or lost, and how AI is changing the game by revealing hidden behavioral patterns. Join us as we discuss:  [2:38] The  category five storm of forces that’s reshaping higher ed[8:06] How to analyze patterns of behavior to understand student intent[16:13] Unpacking the student decision process and smart AI vs. vanity AICheck out these resources we mentioned during the podcast: The Signal SolutionTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    29 min

  2. 12/16/2025

    Ep. 85: From “Apply Now” to “I Belong Here”: Personalization That Wins Students

    What if your university’s marketing felt as irresistible as a Spotify playlist? That’s exactly what Lauran Hundshamer, VP of Enrollment and Marketing at St. Catherine University, is building. Instead of relying on tired “apply now” email blasts, her team is delivering personalized portals, layered communications, and behavior-driven outreach that moves students to act. The payoff is clear: campus visits are soaring, engagement is climbing, and enrollment is growing across every program. Tune in to discover the playbook for making personalization a reality on your campus. Join us as we discuss: [4:23] Portals and what an individualized student experience looks like[11:00] Steps to move from spray-and-pray to individualized outreach[21:20] AI tools and surveys that deepen personalizationCheck out these resources we mentioned during the podcast: LoperTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min

  3. 12/05/2025 · BONUS

    AMA 2025 Recap: Part 3 — Reputation, Revenue, and Staying Sane

    In this final installment of The Application AMA miniseries, Allison Turcio confronts three unavoidable realities shaping the future of higher ed marketing. But rather than offering recycled takes, this episode delivers three powerful reframes that challenge conventional thinking and offer clarity amidst the chaos. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min

  4. 12/04/2025 · BONUS

    AMA 2025 Recap: Part 2 — AI and the College Search

    In part 2 of her AMA Mini Series, Allison Turcio dives into the transformative role that AI and social media are playing in the college search process. The conversation centers on a big shift: AI tools and platforms like TikTok and YouTube have become the first stop for many students researching colleges—not your homepage. This episode breaks down what that means for your enrollment marketing strategy and offers tactical advice for evolving your content to meet students where they are. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min

  5. 12/03/2025 · BONUS

    AMA 2025 Recap: Part 1 — Retention as a Marketer’s Job

    In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention. As Allison shares, we can’t out-recruit poor retention. This episode unpacks why student persistence isn't just a student services issue—it’s a marketing, messaging, and promise-keeping priority. You’ll walk away with actionable strategies and fresh perspectives on how enrollment marketers can become key players in student success. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min

  6. 12/02/2025

    Ep. 84: Performance TV: Your New Enrollment Channel

    In this episode of The Application, Allison sits down with Jennifer Lonchar, Co-founder of AmbioEdu, to demystify performance TV. Jennifer explains how this new approach to streaming ads moves beyond brand awareness to become a measurable, personalized, and highly effective tool for driving enrollment outcomes. She shares actionable insights on how to use hyper-specific targeting, from high schools and community colleges to specific demographics and income levels, to reach prospective students and their families where they're most engaged. Learn how to leverage AI to optimize campaigns, measure true impact beyond vanity metrics, and create powerful creative that tells a story instead of just screaming stats. Join us as we discuss:  [2:03] What differentiates performance TV and why streaming ads are still an untapped goldmine[11:15] Real examples of performance TV moving the needle for smaller schools[16:03] How AI is optimizing personalization opportunities and audience segmentationTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    29 min

  7. 11/18/2025

    Ep. 83: Storytelling as Strategy: How to Drive Enrollment Through Authentic Voices

    What happens when storytelling stops being a side project and becomes the main event? In this episode, we talk with Kelly Peiffer, VP of Communications and Advancement at Manor College, to explore how stories drive not only connection but measurable enrollment results. Kelly shares how her team turned storytelling into the centerpiece of their marketing strategy, tracking its impact on applications, building collaboration across departments, and proving that authentic student and alumni voices can outperform traditional campaigns. Join us as we discuss:  [6:32] How to connect stories to KPIs and enrollment goals[12:26] Why collaboration is key for sourcing authentic stories [16:29] “You Belong Here”: Storytelling and student identityCheck out these resources we mentioned during the podcast: The Nest podcastTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min

  8. 11/04/2025

    Ep. 82: Don’t Lose Them at Hello: Build Prospect Nurturing Plans That Work

    Every email, text, and touchpoint with a prospective student matters. Get it right, and you move them closer to enrollment. Get it wrong, and you may lose them to another institution. In this episode, we sit down with Lisa Starkey-Wood, Sr. Director of Digital Strategy at Stamats. She breaks down the must-dos of prospect nurturing: from mapping communication by stage and student type, to delivering quick wins that keep your funnel strong. You’ll hear why “day zero” response is critical, how to avoid overwhelming prospective students, and why student workers may lead you to your most valuable insights. Join us as we discuss: [1:53] Why a “day zero” response is non-negotiable[8:59] How to use “mystery shopping” to test your own funnel[16:54] Making students and faculty a part of your outreach processCheck out these resources we mentioned during the podcast: EduWeb SummitHalda AI Lisa's slides from EduWeb To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
See All (117)

Trailer

5
out of 5
13 Ratings

About

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

Information

You Might Also Like