21 episodes

If you're a higher ed marketer or admissions professional looking for tips, tricks, and industry secrets to optimize student recruitment and enhance the student experience, and consumer data and marketing best practices actionable takeaways then you're going to want to follow along with Allison each episode as she talks to some of the industry's best and most creative minds.

The Application with Allison Turcio Enrollify

    • Education
    • 5.0 • 10 Ratings

If you're a higher ed marketer or admissions professional looking for tips, tricks, and industry secrets to optimize student recruitment and enhance the student experience, and consumer data and marketing best practices actionable takeaways then you're going to want to follow along with Allison each episode as she talks to some of the industry's best and most creative minds.

    Ep. 20: Inclusive Strategies for Marketing to International Students

    Ep. 20: Inclusive Strategies for Marketing to International Students

    On this Episode of The Application, Allison is joined by VP of Marketing and Communications & CEO at the University of Redlands - Kin Sejpal. Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity.

    • 30 min
    Ep. 19: How to Boost Your Application Numbers

    Ep. 19: How to Boost Your Application Numbers

    On this episode of The Application, Allison is joined by Dr. Julie Lessiter of LSU Shreveport to discuss a brave and bold initiative to leverage a niche opportunity in a super competitive market.

    • 32 min
    Ep. 18: Community Connections: How Grassroots Events Can Boost Your College's Impact

    Ep. 18: Community Connections: How Grassroots Events Can Boost Your College's Impact

    In this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019.

    • 31 min
    Ep. 17: Building Brand When You Don’t Have a Name Brand

    Ep. 17: Building Brand When You Don’t Have a Name Brand

    Are you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points that come with this exercise in change management, and how to use your skills as a marketer to rally your community around increasing brand awareness.

    • 28 min
    Ep. 16: How to Win at Higher Education Marketing on LinkedIn

    Ep. 16: How to Win at Higher Education Marketing on LinkedIn

    Unlock the power of LinkedIn for your higher education marketing strategy! In this episode, you'll learn about how to leverage and support the creators on your campus to build brand awareness for their personal brands and your university. Join us as we explore the best practices, tips, and tricks for reaching and engaging with your target audience on LinkedIn.

    • 27 min
    Ep. 15: Navigating the Enrollment Cliff: Strategies for Higher Education Marketers

    Ep. 15: Navigating the Enrollment Cliff: Strategies for Higher Education Marketers

    As colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Carrie is an expert on how to do this! Tune in to gain actionable advice and learn how marketers can leverage their skills to navigate the enrollment cliff and drive meaningful change within their institutions.

    • 31 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

rk1977 ,

Relevant topics and helpful conversations

Allison has done a solid job of knowing what topics to cover and which guests will help guide the conversation. Thank you!!

Meter Maid 30 ,

Insightful and relevant listen for higher ed marketers

I have just started listening to this series and am already impressed with the depth and breath of topics covered. Excited to dig into the rest of the of the series!

Jazoni ,

Short, actionable episodes

Allison does a great job hosting and keeping the conversation on beat without meandering around which I really appreciate about any podcast. Episodes are very actionable. One of my new go-to podcasts for higher ed marketing insights while doing dishes :)

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