41 min
The Hispanic Star - Claudia Romo Edelman on Marketing Inclusivity Insider Interviews with E.B. Moss
-
- Marketing
Insider Interviews closes out 2023 with Epi 15 featuring Claudia Romo Edelman, discussing how she went from working on global causes like Project Red and the UN’s Sustainable Development Goals to championing her Latina roots. Edelman joins podcast host E.B. Moss to share her powerful story of embracing her identity and leveraging her expertise in PR and Marketing to build the We Are All Human Foundation to uplift the Latino community.
Edelman explains the goals for “The Hispanic Star" - a symbol to represent Latino content and cultural initiatives – which she spurred to help address issues like fragmentation and to boost pride in Hispanic identity. She also co-hosts the A La Latina podcast to elevate Latina executive voices.
Tune in for an inspiring talk about finding purpose and driving change, and to learn how marketers can most effectively reach and support the Hispanic consumer -- a powerful audience that deserves relationship building, beyond just "targeting."
Memorable Moments:
[00:03:00] Meet Claudia Romo Edelman... where she lived around the world and why she now lives in a gymnasium!
[00:04:11] Background on Claudia’s role in global campaigns – from Project Red to UN Sustainable Development Goals
[00:07:33] Discussion on and definition of brand purpose
[00:11:52] The mission and vision behind the creation of non-profit foundation, "We Are All Human"
[00:16:43] The significance and development of the Hispanic Star initiative and its symbolism
[00:20:48] Claudia’s motivation – past, present and future
[00:25:54] Comparing podcast plans and the thru line of Hispanic executive women featured on the podcast "A La Latina"
[00:33:00] Using 'factivism' in targeting Latino communities
[00:34:00] Brand strategies and recommendations for authentic engagement with the Latino community
[00:39:00] The future of diversity and inclusion in branding and the need for cultural respect in marketing strategies
Insider Interviews closes out 2023 with Epi 15 featuring Claudia Romo Edelman, discussing how she went from working on global causes like Project Red and the UN’s Sustainable Development Goals to championing her Latina roots. Edelman joins podcast host E.B. Moss to share her powerful story of embracing her identity and leveraging her expertise in PR and Marketing to build the We Are All Human Foundation to uplift the Latino community.
Edelman explains the goals for “The Hispanic Star" - a symbol to represent Latino content and cultural initiatives – which she spurred to help address issues like fragmentation and to boost pride in Hispanic identity. She also co-hosts the A La Latina podcast to elevate Latina executive voices.
Tune in for an inspiring talk about finding purpose and driving change, and to learn how marketers can most effectively reach and support the Hispanic consumer -- a powerful audience that deserves relationship building, beyond just "targeting."
Memorable Moments:
[00:03:00] Meet Claudia Romo Edelman... where she lived around the world and why she now lives in a gymnasium!
[00:04:11] Background on Claudia’s role in global campaigns – from Project Red to UN Sustainable Development Goals
[00:07:33] Discussion on and definition of brand purpose
[00:11:52] The mission and vision behind the creation of non-profit foundation, "We Are All Human"
[00:16:43] The significance and development of the Hispanic Star initiative and its symbolism
[00:20:48] Claudia’s motivation – past, present and future
[00:25:54] Comparing podcast plans and the thru line of Hispanic executive women featured on the podcast "A La Latina"
[00:33:00] Using 'factivism' in targeting Latino communities
[00:34:00] Brand strategies and recommendations for authentic engagement with the Latino community
[00:39:00] The future of diversity and inclusion in branding and the need for cultural respect in marketing strategies
41 min