19 episodes

Welcome to The How Social Are You Podcast where Mark Lindheimer, COO of Luxury World Traveler, one of largest and most influential Instagram based luxury lifestyle travel companies in the world - Luxury World Traveler, discusses one of his favorite topics: Social Media. On the podcast he will examine how Social Media has impacted his life and business as well as how it has impacted the lives and businesses of people around me as well as our society and culture in general.
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The How Social Are You Podcas‪t‬ Mark Lindheimer: Entrepreneur | Social Media Connoisseur

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Welcome to The How Social Are You Podcast where Mark Lindheimer, COO of Luxury World Traveler, one of largest and most influential Instagram based luxury lifestyle travel companies in the world - Luxury World Traveler, discusses one of his favorite topics: Social Media. On the podcast he will examine how Social Media has impacted his life and business as well as how it has impacted the lives and businesses of people around me as well as our society and culture in general.
See acast.com/privacy for privacy and opt-out information.

    HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader

    HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader

    HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader
    Quote:
    “I want people to be smarter and safer online, and from a business perspective which most people tend to forget about”
    Background:
    Instructor Sara Broers is a Social Media Strategist and travel enthusiast who travels the nation speaking to groups on how to use social media.
    Sara has a passion for helping business owners make connections they need to grow their businesses through Social Media. Her Presentation has drawn national acclaim as she introduces new auctioneers to social media and shows them how they can use it to market their businesses in a successful manner. This 'A'  personality & top Instructor will inspire you to successfully find your place in the world of social media.
    TravelWithSara is where Sara shares passion of her home state of Iowa and anywhere a plane, car, train, or boat would take her. She was a bit of a travel bug at a young age and throughout her lifetime; and developed a deeper love for sharing her travel experiences with others. Sara is the co-founder of the Midwest Travel Bloggers Group in 2015 and the Midwest Travel Twitter Chat.  She is the founder of the North Iowa Social Media Breakfast Club. Several clubs have started, based off of the format that she started.
    Sara has grown to adore the beaches and people of the Alabama Coastline. Mountains, beaches and the Caribbean are also her favorites. Sara believes that your travel connections begin in your own backyard.
    Sara has partnered with several destination partners and helped them grow their tourism base through the use of social media.
    Highlights:
    lives in north Iowa In 2008, she hopped on the social media train when she started mom blog she didn't realize how social media would really change her life from there when she started writing, she didn't have a clue as to how people would find out who she was writing or who she was. then she hopped on twitter and not facebook usually, people would start from Facebook, she did it backward she started with twitter and has made more business connections with it than any other media platform looking back that was probably the best thing that happened to her it's fascinating because she can get to live on a farm in Iowa and travel the world because of the internet and social media she has been able to meet so many people she wouldn't have otherwise met in person through social media the magic really happens after you meet someone online and then you can get to meet them face-to-face in real life. When you can that relationship offline; to face-to-face conversation, that's where partnerships begin and things begin to really happen it's a fascinating space to be in In June 2013, she started the north Iowa social media breakfast club everywhere she went since then in her local community she mentioned the word twitter she is a trailblazer without even realizing it she's a blogger and a social media influencer her motto is, she wants people to be smarter and safer online and from a business perspective which most people tend to forget about into blogging, a travel writer social media is a part of her life - who she is, and what her life is made of She is a farmer's daughter - she has to get that in there every place is a huge place for social media she didn't think that farmers 10 years ago would have realized that social media would be a part of their lives today. Friends with Suzanne stavert - both share a mutual love of blogging and social media let's talk a little bit about your various blogs and how you manage to create contents she operates 3 different blogs com is a social media business she was blogging in 2010 and found a job on twitter she started managing social media platforms for businesses your tweets represents who you are and what you are about she grew a social media business out of blogging that she h

    • 33 min
    HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete

    HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete

    HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete
    Quote:
    “For New yorkers, it's not just ‘our’ city, it actually belongs to the world!”
    Background:
    For more than 30 years, Rev. Michel Faulkner has dedicated his life to serving his community. Michel Faulkner is the only Republican candidate for Mayor of New York City, a former New York Jet and businessman. His Church in Harlem is responsible for thousands of people finding employment through their Jobs Partnership. Michel supports school choice and is a strong and vocal advocate for the Police.
    Highlights:
    Candidate for mayor of new york Positive uplifting and timely messaging on social media ---? NY is a world capital - Everybody comes to new york sometime or another For New yorkers, it's not just ‘our’ city, it actually belongs to the world. Michel  is working on NY being an expensive city. Making it more accessible. Been working to serve the people of NY for the past 30 years. He thinks NY needs to have principal leadership - the focus being on - jobs, education, tax reforms, on making things better so NY can move forward. The culture and ambience of the city can be enhanced. It is diminished right now because of the plaguing issues they’ve been facing recently. Michel  is running to help the middle class survive in NY, enhance the ambience and revive true culture of the city. “I’m a New Yorker, I have a NY attitude and NY values”, says Michel “I value all people, the dignity of all people, their worth.” “I don’t care what their political persuasion is, their ethnicity is, their socio-economic status, or their sexual orientation, what matters to me is healing new york.” “Unity is our destiny” “We need to be selfish and focus on maintaining structural and cultural integrity of NY” “NY is a place of hardworking people, if you have a dream and are willing to work hard to bring that dream to life, you should have a chance to do that in NY.” “NY has always been accepting of dreamers. I’m a dreamer, pragmatic dreamer” “Everybody has a job and a hustle in New York” and that’s a youth culture Michel  stressed upon. “We’ve made some amazing gains and strides. We cannot let it slip by. We need to move forward.” There has been a diminishing return on education system, students of public schools are unprepared when they graduate. Michel  will look into jobs and education. “The best way to empower citizens is to connect them with the police”, Michel  will work to enhance police-community relations. “NYPD is the best in the world with what they do” “We started the blue ribbon campaign for the unity in police community. It focused on 3 things- Affirmation of police officers, Appreciation of their jobs, accountability - police being accountable and citizens being responsible citizens” Michel  started tweeting and let people engage with each other at the time of the haiti quake - Provided food and help to people who were starving. Social media is a great enhancer for community relations. Big challenge is to get people behind social media to actually come out and take action and interact in communities. Social media works best when receivers are dynamic participants “More or less social because of social media ?” “I started a group called NY youth leaders network - used snail mail because there were no cell phones back then. People read the mail and took action.” 140 characters can change stock markets, bring notice to the entire globe. Traditional media stands shaken. The mayoral race is not about what’s wrong with NYC but about preserving what is right with NYC. “I will raise the level of engagement of stakeholders in NYC. It won’t be passive, it will  be dynamic, there will be action groups, social media groups, people will be able to raise their voices, their

    • 33 min
    HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host

    HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host

    HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host
     
    Background:
     
    “Journalism is either changing or collapsing depending on your view”
     
    I’m an award-winning journalist, member of the Broadcast Film Critics Association and founder of HiT. I studied art in college and, after collecting three degrees, realized I had a brighter future away from my pad and pencil.
    I eventually landed a feature writing position with the Pittsburgh Tribune-Review, where I asked to review movies when our regular critic went on vacation. I essentially did the same while working for The Washington Times, volunteering to pen any entertainment story I could in between my regular assignments.
    I finally emerged as one of the newspaper’s regular film critics, reviewing movies and interviewing A-list talent like Tom Hanks, Dwayne Johnson and Kevin Spacey. I left D.C. for Denver in 2007, transitioning to a freelance career  I later found work with both Breitbart News and LifeZette.com before embracing my HiT duties full-time. I can be heard each week on “Mike Rosen at the Movies,” “The Michael Brown Show,” “Garrison,” “Haus Rules” and “Walker Daniels in the Morning.” I previously appeared on “Stossel,” shown on the Fox Business Channel and the “Devil’s Advocate” program on Colorado’s PBS station.

    Highlights:
     
    Art major in college who went into journalism Journalism is either changing or collapsing depending on your view Wanted to cover entertainment from a right of center perspective Realized there wasn’t really anyone covering entertainment from this perspective Worked for Breitbart and Lifeset Created Hollywoodintoto.com First social media he got involved with was Facebook Is political on his business page because that he part of his brand and part of who he is Conservative entertainment reporter-- but he doesn’t want to be vicious or irresponsible He tries to project his brand in a specific way-- i.e. no profanity, making fun of actors weight, etc. He wants his followers to trust him- know that he won’t make up things because of his worldview Wants to be credible-- might have made mistakes but never on purpose, and they are always updated with an editor’s note Wants to make sure everything is verified before reporting Social media is a great tool, but it can also do a lot of damage if you aren’t careful Always try to pause before sending something out Think before you tweet, retweet, or post because these posts can have consequences and repercussions Is what you are posting going to provide value to your followers? Entertainment is culture It is good to stand up for what you believe as long as you can back it up with solid information Staying uplifting on social media can be good for a brand Being consistent and staying above the fray as well as adding value are very important We are more social because of social media but also hard to really know who these followers/people on social media are However there is level of discourse on social media that has gotten sour People can really show a different side on social media-- allows us to be nastier then who we are There is this barrier that allows people to say things that they wouldn’t in person Resources:
    Hollywood in Toto: http://www.hollywoodintoto.com/  
    Hollywood in Toto Podcast The Franchise podcast Midnight Movie Cowboys Podcast Entrepreneur on Fire Podcast The Smart Pass of Income Podcast Social Media Examiner podcast Marketing in Your Car podcast Connect:
    Hollywood in Toto: http://www.hollywoodintoto.com/ Twitter: @HollywoodinToto Facebook: Hollywood in Toto Hollywood in Toto Podcast I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and G

    • 39 min
    HSAY 016 - Scott Isbell - Professional Pop Singer | Viral Social Media Sensation

    HSAY 016 - Scott Isbell - Professional Pop Singer | Viral Social Media Sensation

    HSAY 016 - Scott Isbell - Professional Pop Singer | Viral Social Media Sensation
    Background:
    “It was like my internet existence was completely erased"
    At the age of 4, Isbell became enamored with the rhythm and soul portrayed by an Elvis impersonator. Inspired by the performance, he began to emulate his new-found hero, Elvis Presley through his songs. As he grew, he discovered another King of Pop, Michael Jackson, who fueled Isbell’s curiosity to performing arts, setting his sights high on music. At 12, Scott competed in USA’s Most Talented Kids. Influenced by his heroes and other legends such as James Brown, Isbell was seen as a natural on stage where his signature old Soul of new Pop style began to take shape.
    Without an agent or managers and pushed by his desire to perform, Isbell also landed professional acting roles in both TV and film.  However, singing became Isbell’s way to creatively channel the frustrations of living with ADHD. His passion for music helped him focus on developing his vocal intensity, fueling his soulful sound. Isbell has performed at venues across the United States, including The MGM Grand, Hard Rock Cafés, Disney World, and Foxwoods Resort and Casino. An avid fan of professional wrestling, Isbell also performs at professional wrestling events alongside WWE superstars.  During the summer of 2014 and 2015, Isbell toured and opened for Wu-Tang Clan legend, Cappadonna, and other artists such as Spliff Star (Busta Rhymes), Ne-Yo, Inspectah Deck, Bricksquad, Young Dirty Bastard, and more.
    Today, Scott Isbell is taking his musical ambitions to the next level, studying at the world-renowned Berklee College of Music and now at Emerson College. Scott Isbell’s most viral campaign to date has been his hit song Trumpified, which has surpassed 46 million plays and has reached number 2 in the world on the Soundcloud charts, number 1 on the Pop charts on Soundcloud, and reached number 97 on the iTunes Hot 100 charts.
    Highlights:
    Lives in Boston 23 years old Professional Pop Singer Singing since 3 years old A few summers ago decided to put out a Pro-Trump presidential song Wanted to be the first to put out a Pro-Trump piece Created Trumpified song Has a pop/funk vibe Song eventually went viral Blew up on Soundcloud and YouTube Was hacked, though, by protesters A lot of his content was deleted when he was hacked on his social media accounts Never got his Youtube, Facebook, or Instagram back! Lost a lot of followers and subscribers Had to start all of his social media accounts again from scratch “Weather you like Trump or not, he got us to call out the media for their bias” This past year and a half has completely transformed our media according to Isbell How did he go about rebuilding his social media presence after hack? It was like his internet existence had been completely erased After he got hacked, started taking twitter more seriously Twitter was really responsive and helpful when he was hacked Has 1 million followers on twitter now Each social media site is its own puzzle Some sites he has a lot of engagement and many followers, and others aren’t so much his forte What works for one site probably won’t work for the other Hashtags aren’t the same on Instagram as they are on Twitter Pick one platform and really try to grow that platform, then you can try to grow the others Goes to Berklee for school-- prestigious music school No upcoming tours, but planning a few upcoming shows Is working on some new projects-- one with Howard Stern Also working on some solo songs Trying to find the balance between working on music as an artist and using/engaging with social media So many artists won’t get heard because they don’t put enough time into social media/don’t use social media Wants to learn more about Youtube and how to use it more effectively All social media platforms have their

    • 40 min
    HSAY 015 - Mark Lindheimer | Social Media and Fear

    HSAY 015 - Mark Lindheimer | Social Media and Fear

    HSAY 015 - Mark Lindheimer | Social Media and Fear
    Quote:
    "and just remember you can be more social."
    Transcript:
    Hello everybody this is Marki Lindheimer your host and welcome to podcast episode number 15.  I'm just leaving a meeting and heading back to my office that I'd share some thoughts about social media and fear.
    It's been something I've been thinking about for a while. If you spend any time on Facebook or Twitter especially and you look at the trending topics or you look at the news of the day there's always, almost always a polarity to the discussion around a particular topic. It could be political, it could be social, it could be whatever and you know there's always an opinion, everyone has an opinion and in some cases those opinions can be very strong and strident and you know aggressive on both sides of the Issue.
    It occurred to me that in many cases these types of attacks that result in this discussion that goes on, especially on controversial issues, can be difficult for people to grasp and I was wondering where did these  attacks come from, where do does this anger and aggressiveness come from and you know really it really always, almost always comes from a place of fear and fear is a powerful motivator.
    It drives action and behavior and social media is a great place for, or not so great place for, fear to be displayed in a very aggressive way and we've just gone through an election, I’ve talked about this a little bit, very divisive, very polarizing. The candidates were really difficult to accept on either side of the of the aisle and you know the discussion around those candidates was very aggressive and attacking and and angry in many cases depending on who you're supporting.
    You  know really i think a lot of that comes from fear. Fear comes from the information that's available and how we consume the information and there's a term called confirmation bias. So in many ways we might be looking for information that confirms our bias that we have, a certain belief about a person or a candidate or a topic or some thing that triggers something within us and then we go about that action of whatever it is and i'm talking about social media.
    If you search on just about any topic out there other than the innocuous MCM's or WCWS, it's really know, and even that can can lead to some pretty aggressive discussion. But i think it all comes back to fear, I think fear is something that is so powerful and I think that also I believe that our media and our social media platforms as a result allow people to express that fear and sometimes it's not a constructive way.  Sometimes it's very negative and disrespectful and truly awful.
    So I'm glad that social media platforms are available to us for having these discussions. I understand that people are going to have different opinions. I recognize that that the that fear is going to drive people in certain ways and I think it's really important to know that you do have control about what you consume. You do have control on social media about what you can just consume, you don't have to follow certain
    people, you don't have to search certain search topics, you don't have to engage in things that are upsetting and might trigger some fear and action that might result and I think it's important to practice that.
    I think you can use that same approach, my wife and I decided many years ago to turn off the news. We don't watch the news, we don't participate in that and because it was frankly upsetting it caused fear and I believe that's what it's designed to do. So to have the belief that I can have much less fearful existence if I cut out some of these things that caused me fear, that make me upset, that you know might cause me to lash out in in social media is a great awareness .
    I think if more people understood that they could be more at peace with today's world,

    • 9 min
    HSAY 014 - Mark Lindheimer - Social Media and the Holidays

    HSAY 014 - Mark Lindheimer - Social Media and the Holidays

    HSAY 014 - Mark Lindheimer - Social Media and the Holidays
    Quote:
    "and just remember you can be more social."
    Transcript:
    Thanks for tuning in for downloading or listening, this is podcast episode number 14, this is Mark Lindheimer and I'm your host, I’m just driving home from a meeting and I thought I'd check in.
    It's the holiday season between Christmas and New Year's and I was just thinking about how social medias become such a big part of our holiday experience, how people you know, tend to share so much about their lives on social media during the holidays, their family gatherings and the Christmas tree and the presents and the travel.
    The various different things that they're doing and its really neat because you know we all come together during the holidays with our families and we enjoy the time together but sometimes we're not able to be together with our friends and family during the holidays and social media allows us to connect on a level that would be difficult without this amazing platform whether it's Facebook or Instagram or even Twitter.
    This ability to visually connect, to interact, to engage with our friends and family on social media during this time of year is really special because everybody's pretty positive and happy and optimistic and putting on their best face for the holidays.
    There's no doubt that people are struggling and experiencing things that are difficult but you know social media allows us to interact and to engage and its really a powerful way for us to be together during the holidays.
    We’ve all come through a very difficult election with you know very divided united states, divided world really, that election and to come through that as a country and to have the opportunity to celebrate you know something very special during the holidays really, I think, has kind of I hope provided a little bit of a release valve you know kind of letting some air out of the balloon and the pressure as we go into 2017 and all the changes that are on the horizon.
    I think it's you know a wonderful time that we should all be enjoying and embracing and I for one am extremely grateful that I've gotten to spend time with my mom and my brother and my family and we just got back from Disneyland spending a couple days in that beautiful park, the weather was gorgeous. It was crowded but we got to spend time and go on rides and enjoy ourselves and it's so beautiful this time of year and you know share the pictures on Facebook and Instagram and you know connect with our followers and friends and family in that way.
    So it's just a wonderful time of year it's a wonderful time for social media it's very positive and uplifting and I hope we can carry that feeling throughout 2017. I for one am very optimistic and I look
    forward to what the new year has to offer and I’ll share more about that in future podcasts. So thanks everybody, I really appreciate you tuning in and just remember you can be more social.
    Connect:
    I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.
     

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    • 4 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

HollywoodInToto ,

Asking all the right questions

Not all podcasts are created equal. Often what makes one show stand out is how adept the host is at aksing the right questions. Mark Lindheimer knows exactly how to press his guests to get the most helpful responses out of them.

pattyinchicago ,

Relevant, insightful and fun...

Love that Mark Lindheimer has created this show to help aspiring social media purists thrive online. This show will share social media strategies that are relevant now and in different industries, highly recommend. Thanks Mark for the value!

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