Podcast by PACE PEO Association
Podcast by PACE PEO Association
Three Shifts to Fill Your Pipeline and Sell More Using LinkedIn with Viveka von Rosen
Viveka von Rosen, the undisputed Queen of LinkedIn, joins the Ryan McInerney on the HRO Growth Show to help sales and marketing teams understand the practical steps they need to take in order to fill their sales pipelines and close more deals using LinkedIn like a pro. Be sure to listen and get access to two free giveaways, sure to improve your Linkedin effectiveness, made available just for our listeners.
Fanatical HRO Prospecting with Sales Gravy's Brad Adams
Prospecting sucks, but the more you do it, the luckier you get. Brad Adams answers your most pressing questions about sales leadership, technology, and prospecting to fill your pipeline in our most insight packed episode to date.
If you're wondering:
- if cold calling is dead, or still effective
- what sales leaders can do to transform their team into top performers
- how to make your salespeople use your CRM
- how to differentiate from your competition
- why we're so afraid of rejection and how to get over it
- how sales and marketing team can work better together
...and more, then tune in!
Brad is a Senior Master Sales Trainer who has trained thousands of sales reps over his 20+ year career. He works with Sales Gravy, alongside Jeb Blount, who our host has dubbed "The modern day Zig Ziglar." Brad is an authority on filling your pipeline in 2019 using modern and classic techniques including both inbound and outbound methods.
What Can Established HR Companies Learn From New Industry Disruptors?
Established HR companies often have the wrong response to disruptors. Being afraid during their meteoric rise, laughing during their precipitous fall, or ignoring them altogether will not position your company for the future.
In perhaps one of our most important episodes to date, Ryan and Brandon examine the many things that industry disruptors like Gusto, Zenefits, Namely, and others can teach us about where the HR industry is headed, and what customers most want.
If you're selling a value proposition of "high-touch," "experts on demand," "tailored advice," or "access to affordable benefits" you'll want to listen in carefully while our hosts breakdown the systems, structures, and disruptive models they follow to "Amazon" an industry like ours.
Measuring Marketing for HRO Sales Enablement
You shouldn't have to be a detective to find proof that your marketing efforts improved sales performance. So if you're looking for validation that marketing should be measured and held accountable, or for the best ways to do it, listen in.
Edward Deming is often credited with saying, "That which does not get measured, does not get improved." We agree, and in today's episode, we'll review the variety of metrics marketing can be responsible for across the entire lifecycle of a customer and tools you can use to track performance.
Why HROs Should Start Thinking Like Media Companies Using Voice & Video
Ryan and Brandon break the fourth wall and ask the question- "should HR companies ride the voice and video wave?" In this friendly debate, our two hosts seek out the answer to help you decide what's right for your organization.
Amazon Alexa, LinkedIn video publishing, video ads, podcasting, Facebook, and more continue to prove that video is the preferred content medium of algorithms, social networks, and potentially your customers.
Listen in and decide for yourself if your HRO should start thinking and behaving like a media company.
How to Humanize Your HRO Sales and Marketing for Maximum Growth
"All things being equal, people will do business with, and refer business to, those people they know like and trust." - Bob Burg
While most HR leaders would agree, their marketing and sales efforts show an absence of the empathy and authority that would turn passive prospects into active buyers.
On today's episode, Ryan McInerney and Brandon Laws break down how to create clear compelling messaging that will help your ideal customer recognize you as the only provider that knows, understands, and fully supports their unique needs.