Your Marketing Archetype The Humane Marketing Show. A podcast for a generation of marketers who care.

Today's conversation with Christina Frei about marketing archetype fits under the P of Partnership.

I talk to Christina about seeing marketing as a partnership with their wider community. Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps brilliant, mission-based entrepreneurs look smart and get hired. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, and obsesses over the perfect cup of green tea, all in a seaside town north of Boston.

Her favorite quote: “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” - Brene Brown

In this episode, you'll learn about your marketing archetype and...
The research behind Christina's 5 Marketing Archetypes What these 5 archetypes are My marketing archetype and what it means for me How to shift your mindset about marketing if you feel resistance to it The 'marketing brain and the client-service brain and so much more
Christina’s Resources
 

Christina's Website

Christina's Marketing Archetype Assessment

Marketing for Humans Podcast

Connect with Christina on:
Facebook

YouTube

LinkedIn

 

Sarah's Resources
Watch this episode on Youtube

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!
 

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Warmly,

Sarah

Imperfect Transcript of the show
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Sarah: [00:00:00] Hi, Christina. So good to see you speak with you for our listeners on the podcast. They won't see you, but I do, which is great. I'm so happy that we could do this interview with you. I know we had some trouble last time. We want to talk about marketing archetypes. So I think the best way is to just jump right into it.

So you came up with this framework five marketing archetypes, and I want to ask you what they are, but me do before I do. I'd love to hear how you came up with this and you know, what the research was behind it. And just kinda like why come up with five marketing architects? So tell us a little bit about you and your journey to those archetypes.

So I was in 

Christina: the thick of doing a field study where I had 40 people in five countries, testing a mindset tool. You know, that I. This will have nothing to do with marketing, but it [00:01:00] turns out that when I heard back from people, several o