100 episodes

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

    • Business
    • 5.0 • 41 Ratings

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

    P of Partnership: The 7th P of the 1-Page Humane Marketing Plan for Your Conscious Business

    P of Partnership: The 7th P of the 1-Page Humane Marketing Plan for Your Conscious Business

    This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps
    To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page
    To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

    • 15 min
    Conscious Business Evolution

    Conscious Business Evolution

    This week we are joined by the Polly Hearsey to explore the transformation of business towards greater consciousness. Polly shares with us how business can act as a form of consciousness, as well as practical steps for businesses to evolve alongside our growing awareness.

    We discuss ways to collaborate with nature, the benefits of aligning with natural rhythms, and offer valuable advice for solopreneurs and small business owners aiming to make their business more conscious and aligned with their values.

    Tune in to discover Polly's hopes for the future of conscious business and the crucial role of community and collaboration in this inspiring journey.

    This conversation aims to inspire and guide heart-centered entrepreneurs towards inner peace to create outer change.

    Polly and I talked about:
    How Polly defines Conscious Business How business acts as a form of consciousness Steps businesses can take to evolve alongside our growing consciousness Ways businesses can collaborate with nature
    Benefits of aligning with natural rhythms for both business and Mother Earth Advice for solopreneurs and small business owners to make their business more conscious and aligned with their personal values Hopes for the future in the realm of conscious business and how we can get there The role of community and collaboration in this journey And so much more ---
    Sarah: [00:00:00] Holly, thank you so much for being here on the Humane Marketing Podcast. It's good to have you with us.
    Polly: I'm, I'm, I'm so honored to be here. You know, I'm really looking forward to the conversation we're going to have. Thank you so much.
    Sarah: Me too. Yeah. It's been, it's been a, we've been in touch on, on LinkedIn and kind of seen each other's worlds.
    Right. Yeah. And then I came across this Not a meditation, but it was on insight timer, a short talk that you posted there about conscious business and, and just how you approach business. And I'm like, ah, now it's time, you know, I have to have her on the, on the podcast, so delighted to have you here.
    So we're going to be talking about. Conscious business, nature aligned business, kind of like all the things that you love to talk about. And I think that really clearly comes across. It's like, wow, she's passionate about this, right? So, [00:01:00] yeah. So maybe start with explaining what conscious business means to you.
    What, what all the things that you pack under this umbrella of conscious business.
    Polly: I, it's an interesting one because I think sometimes when we have terms that are upcoming in, in our world, then they mean so many different things to different people until they, they take on an accepted meaning. So for me, conscious business is really about understanding how we are consciously creating our businesses, how we're consciously contributing through our businesses.
    And so that takes it in, you know, how do we treat people? How do we treat the, the environment? How do we treat our, Own sense of wellbeing in terms of being an entrepreneur as well, because it's tough to be an entrepreneur and to be a leader of a business. It's, it's hard work and it can be very damaging to your self esteem in some ways, [00:02:00] particularly when you're being asked to do things that you're not comfortable with.
    I think, well, that's how I have to do it in order to be successful, but I don't like it, but I don't know that there's an alternative way. So I think that, that piece of being. Kind and conscious to yourself is as important to do as it is to be conscious of how you treat other people. And you know, for me that is if you are in a, you know, you are in a product-based business, then it's about your entire supply chain.
    How, how conscious are you of your entire supply chain? But if you're in a service-based, it's like how conscious are you of the way in which you're structuring your business and you are setting your business up. So there's a lot of sustainability

    • 44 min
    P of Promotion: The 6th P of the 1-Page Humane Marketing Plan for Your Conscious Business

    P of Promotion: The 6th P of the 1-Page Humane Marketing Plan for Your Conscious Business

    This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps
    To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page
    To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

    • 12 min
    Peaceful Productivity

    Peaceful Productivity

    In this week’s episode we sit down with Anne Rajoo to explore the concept of Peaceful Productivity. Anne shares the necessary mindset shifts to move from constant busyness to a more serene and effective work approach. We delve into practical strategies for identifying needle-moving actions, delegating tasks, and removing distractions, as well as essential advice for setting and maintaining boundaries between work and rest.

    Anne also highlights the importance of self-care in sustaining productivity and offers her recommended practices.

    Additionally, we cover how delegation can future-proof your business and how to view a Virtual Assistant as an investment in growth and peace rather than a cost.

    This episode aims to inspire and guide quietly rebellious entrepreneurs towards being more efficient while maintaining peace of mind, in line with humane marketing principles.

    In this episode we talked about:
    Anne's definition of Peaceful Productivity The necessary mindset shifts to move from constant busyness to peaceful productivity Strategies for identifying needle-moving actions and delegating or removing distractions Advice for setting and maintaining boundaries between work and rest The importance of self-care in sustaining productivity, and recommended practices How delegation can help future-proof our businesses Shifting perspective to see a VA not as a cost, but as an investment in growth and peace And so much more --

    Peaceful Productivity

    Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

    I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded people.

    Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop.

    To hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane dot marketing forward slash circle.

    And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing sales, general business building, or help with your big idea, like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable.

    If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane.

    marketing.

    Welcome back friends. Today I'm talking to Anne Rajoux about peaceful productivity. I put it under partnership because you're either partnering with yourself to be more productive or you're delegat

    • 45 min
    P of Pricing

    P of Pricing

    This is the fifth episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps
    To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page
    To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

    • 16 min
    Trust & Courage: The Heartbeat of Humane Marketing

    Trust & Courage: The Heartbeat of Humane Marketing

    In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times.

    Jayne shares insights on how trust shapes a business's reputation and client relationships, offering practical steps to enhance trustworthiness. We also discuss the journey of becoming a trusted authority in your field, and how confidence and courage play crucial roles in this transformation.

    Join us to discover how making trust your competitive advantage can elevate your business in the world of compassionate entrepreneurship.

    In this conversation they talked about:
    What trust has to do with Humane Marketing and Humane Business Why self-trust is the foundation of all other forms of trust in business and how entrepreneurs can build and maintain self-trust, especially in challenging times How trust influences a business's reputation and client relationships, and what measures businesses can take to ensure they are seen as trustworthy How entrepreneurs can discover and embrace their calling to become a trusted authority in their field How confidence and courage influence the perception of authority and trustworthiness, and what strategies entrepreneurs can use to build confidence in their industry A sneak peek of what Jayne will cover in our Collab workshop on July 3rd ---

    Sarah: [00:00:00] Hi Jane, it's wonderful to be with you again today.

    Jayne: Oh, Sarah. It's such an honor to be with you. I'm really looking forward to our conversation today.

    Sarah: Yeah, me too, because trust. Oh my God, we could talk about this for like hours and hours, right? So such an important topic. And I think specifically for you and I, I've known each other for a long time.

    And we're very much value aligned and wanting to create businesses for the long term and helping our clients create their life's work and businesses for the long term. So yeah, trust just seems this kind of, I have to admit for me, it was kind of just this like given it's like, yeah, obviously that's part of the thing, but people do wonder.

    You know, how do you create trust and so that's why you and I talked and I'm like, yeah, it'd be great if you could come in and talk to us about that, because you have spent [00:01:00] a lot of time thinking about that deeply and came up with frameworks and and you'll share some of that with us. And I'm super excited.

    But let's start with kind of the foundational question. Like, why do we need to trust when we want to create a business and also maybe what does that have to do with creating a sacred business like you call it or a humane business like I call it? Yeah.

    Jayne: It's a really interesting question because just like you said at the beginning, Sarah, I think so many of us Take trust as a given, you know, if we're a good human in the world, you know, we're taught from a very young age to be kind and, you know, be kind to our neighbors and, you know, treat other people as we'd like to be treated ourselves.

    And most of us go out into the world with that kind of energy. And that I've used that word energy very specifically here, because in a way, trust is invisible. It's not something that's [00:02:00] tangible that you can see that you can, you know, Have on your business dashboard and measure necessarily how you're doing.

    There's data that points to it for us, but really it's such a, there's layers to trust, you know, and and what it really means for us. For me, what I've learned over the many years that I've been working with business and leaders is it's actually the foundation of everything. And it's not just the foundation of business because more and more as I get older, Like life and business are integrating together in a way.

    And it's so interesting, you know, like there's many of us that will have been to busi

    • 45 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Mom not in the middle ,

Love the show because of how Sarah and the guests peel back the layers

Disruptive and so needed! The conversations are so empowering. While it’s not a new concept but definitely a new way of approaching on how you connect with your people. Most of the time, I’m mostly passively listening to podcast episodes but the conversations in this podcast are so deep and original that connect in a different way. You’ll find yourself doing some introspection, aligning marketing to your values and reinvigorating your passion with the many inspiring stories.

- Avi

Patty Block ,

Business with Heart

For all the hype we hear about small business marketing, it is so refreshing to hear a common-sense approach to promoting our businesses! Sarah Santacroce has interesting guests with great advice and insights. She is a warm and welcoming host who brings out the best in her guests. I highly recommend you listen and subscribe!

Jillian Vorce ,

Fresh perspective

It is so clear that Sarah is genuinely focused on helping others and supporting the growing community of marketers who take a humane and ethical approach to their work. Her show is a gentle blend of free-flowing conversation and structure following her 7-Ps framework. I highly recommend the Humane Marketing podcast to any business owners or marketers who are looking for a fresh perspective.

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