100 episodes

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

    • Business
    • 5.0 • 34 Ratings

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

    Musings about reducing from 4 to 2 episodes per month

    Musings about reducing from 4 to 2 episodes per month

    In this muse episode I share some insights about my experiment with reducing the number of episodes from 4 per month to 2 per month. 
    I'm also running a Giveaway on Goodreads and listeners can win one of 100 copies of the Marketing Like We're Human book if they enter at https://www.goodreads.com/giveaway/show/348028
     

    • 9 min
    Understanding How to Price Your Offers

    Understanding How to Price Your Offers

    In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers.

    Janene is a highly trusted Pricing Consultant & Business Coach working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.

    Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver.

    She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought-after podcast and radio show guest. Watch out, her passion for pricing is contagious

    In this episode, you'll learn about understanding how to price your offers as well as...
    why pricing is so darn difficult

    Value Pricing and what the heck that means anyways Pricing psychology and when pricing gets icky How to apply fair and humane Pricing if we want a Triple Win: win for ourselves, win for our clients and win for the planet What confidence has to do with Pricing Discounting our prices And much more…
    Janene’s Resources
     

    Janene's Website

    Live with the Pricing Lady

    Check out Janene's free resources

    Connect with Janene on:
    Twitter

    Facebook

    YouTube

    LinkedIn

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    We use Descript to edit our episodes and it's fantastic!

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hi, Janine. So happy to have this conversation with you. Yay. I'm so glad Malita introduced 

    Janene: the two of us. Yeah, me too. Great to 

    Janene: be 

    Sarah: here. So Janine, we're gonna be talking about pricing. It's kind of one of the, I'd say it's definitely a hard topic. You know how I have the humane marketing mandala and one of the pieces.

    Pricing. And so I always have in each kind of season, I [00:08:00] have one of the episodes about pricing and it's definitely one that a lot of people listen to cuz let's face it. It's not easy for us business owners. So I wanna ask you that q

    • 52 min
    Flourishing at Work

    Flourishing at Work

    Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

    In this week's episode, I talk to Amy Bonsall about the P of People, precisely people flourishing at work.

    Amy founded Nau and developed its core offerings by drawing on her extensive experience in designing for mental wellbeing and for communities, as well as her experience advising teams and leaders across 100s of companies in industries from tech to financial services to healthcare to agriculture to retail.

    Previously, Amy was an executive at IDEO, where she spent a decade leading the creation of new businesses for companies across Europe, Australia, Asia, and the US, living much of that time outside the US. And as the executive leading new ventures at Old Navy, she co-led the creation of a billion-dollar new business, focused on body equity.

    In this episode, we talk mainly about people in Corporate jobs and I know that is possibly not your situation as my audience is made of more entrepreneurs. But it's maybe the situation of your clients, friends, and family. I think it's such a timely topic to discuss because we're at the beginning of a huge work transformation after the two years we went through. The great resignation is a testimony to that.

    In this episode, you'll learn about flourishing at work as well as...
    Why people are NOT flourishing at work The main reasons for their disengagement from work The mental consequences of this situation The opportunity and where we can go from here Amy's idea of a flourishing workplace And much more…
    Amy’s Resources
     

    Amy's Website

    Special offer: 1:1 sessions with Amy for Humane Marketers

    "When starting a new job means… crossing your living room" article by Amy

    Connect with Amy on:
    Twitter

    LinkedIn

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    We use Descript to edit our episodes and it's fantastic!

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] Hi, Amy. So good to talk to you today. I can't wait to dive into this topic. We've been talking already beforehand, so really excited. 

    Amy: Likewise and it's so, so fun to be on your podcast. Thanks for having me, Sarah. 

    Sarah: Thank you. Yeah. So we want to talk about the P for people of my humane marketing Mandalah

    • 42 min
    Try the Humane Marketing Circle for $7 for 1 month

    Try the Humane Marketing Circle for $7 for 1 month

    This is a short muse episode that explains why I'm experimenting with a $7 trial to join the Humane Marketing Circle.  Check it out here: http://www.humane.marketing/circle

    • 12 min
    Membership Programs for Humane Businesses

    Membership Programs for Humane Businesses

    Today's conversation about membership programs for humane businesses fits under the P of Product of the Humane Marketing Mandala.

    We're talking about the membership business model today. I recently recorded a muse episode about two books I re-read regarding this same topic, so if you missed that solo episode go back and take a listen. But today I brought in an expert of this topic, whom I just heard on my friend Leisa Peterson's podcast and loved her 'realness'. So today I bring to you Lisa Princic.

    Lisa is the owner of Scaling Deep. Over the last 12 years, she has helped 100’s impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

    Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

    Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

    In this episode, you'll learn about membership programs for humane businesses as well as...
    Memberships in 2022 and what people want now (compared to 10 years ago) Difference between a community and a membership? the different types of memberships Pricing of memberships How to get members to stay And much more…
     

    Lisa’s Resources
     

    Lisa's Website

    The Membership Success Blueprint Bootcamp

    Connect with Lisa on:
    Facebook

    LinkedIn

    Instagram

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hey, Lisa. So good to talk to you today. Thanks. 

    Lisa: So great to be here. 

    Sarah: Awesome. Yeah, we just recently connected and I love these connections where you're like, oh yeah, I have to have you on the show. And now you get all these pitches in your inbox. You have. So you, you must no, thanks. No, thanks. I just rather reach out to people that I really want to have on.

    So when I heard you on Lisa, the other Lisa, a podcast, I'm like, oh yeah, that sounded real authentic. Even though authentic is such a buzzword, but that's what I fel

    • 46 min
    Doing Business as a Highly Sensitive Person

    Doing Business as a Highly Sensitive Person

    My guest today is William (or Bill) Allen whom I met on the HSP Entrepreneur summit that Rose Cox organized last year. And we are talking about his experience doing business as a highly sensitive person.

    William is a first-time author with a writer’s heart and researcher’s mind. After getting a degree in Psychology with an eye on doing psychology research, he recalibrated for a career in Information Technology. He found himself in a thirty-year career as an Information Technology manager at Wells Fargo who enjoyed managing highly intelligent, often difficult staff, many of whom were highly sensitive. He was awarded a prestigious Corporate Management Excellence award for his empathetic management style.

    In late 2016, he began his blog, The Sensitive Man, about his experiences, as a highly sensitive man. The blog became the genesis of his book, Confessions of a Sensitive Man. He feels that HSP males need to take their keen insights and intuition and make them public. He would like to shed more light on highly sensitive males and the much-needed role they need to take in our society.

    In this episode, you'll learn about doing business as a highly sensitive person as well as...
    What does it mean to be Highly Sensitive (HSP)? Can men be sensitive and still be masculine? How can we be more sensitive in business? What's our role to play in business? And much more…
     

    William’s Resources
     

    William's Website

    Connect with William on:
    Facebook

    LinkedIn

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] Hi bill I'm. So looking forward to our conversation. Thank you so much for being a guest on the humane marketing podcast. 

    William: Thanks, Sarah. And I am so delighted to be with you and looking forward to it. 

    Sarah: Yeah. So we're going to go right deep into it as we do as highly sensitive people. And also as introverts, I find that we like to go deep.

    And so that's really also the topic of our conversation to talk about high sensitivity in business and. And what that means, and, and you identify as a highly sensitive male. So I'm really curious to hear the story about when you found out that you are a highly sensitive person and, and what that meant, like what changed when you found that out and learned more

    • 45 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

lemonlulu69 ,

Sarah gives us confidence to share our message

Sarah’s reminds me that I don’t need to be mechanical and pushy in my marketing. With every episode, I remember how much I can connect with others. Her 7 P’s perspective helps too - it’s nice to have a structure so I can understand where everything fits. Thanks, Sarah, for helping us all keep our marketing substantive and impactful!

JasonC0123 ,

Message is perfect!

Much needed message to be heard in Marketing and Sales! Excited to see your content come up and looking forward to more!

C Gromer ,

The way marketing was meant to be

As a past Fractional CMO, it’s refreshing to hear Sarah talk about marketing in a way that feels more in line with what drives consumers to connect with and purchase from a brand rather than what lines executives pockets. Thanks, Sarah, for restoring my faith in the marketing profession.

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