100 episodes

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

    • Business
    • 5.0 • 41 Ratings

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

    Humane Pitching with Rachel Allen

    Humane Pitching with Rachel Allen

    In today’s episode, we’re diving into the world of pitching, but not as you know it. Forget the dread and discomfort often associated with pitching; with our guest, Rachel Allen, we’re exploring how to turn it into a process of genuine connection and growth.
    You’ll discover why pitching feels challenging, how to embrace it authentically, and strategies tailored for introverted solopreneurs. We’re also covering practical tips on tracking your pitching efforts in a simple, effective way. If you’ve ever wondered how to pitch in a way that feels true to you and builds lasting relationships, this is the conversation for you.
    Join us as we learn to navigate the balance between effective pitching and maintaining our authenticity, all while growing our businesses in a humane way.
    In this episode, Rachel shares: Why we hate pitching and how to change that How to pitch authentically That pitching is actually about creating relationships Pitching strategies for introverts How and what to track when pitching, the simple way and much more…  
    --
     
    Ep 183
    Sarah: [00:00:00] Hi, Rachel. Good to see you, and welcome to the humane marketing podcast. It's a delight to have you here.
    Rachel: Oh, thank you so much. I'm so happy to be here.
    I know we've wanted to talk about this for, what, over a year, I think. Um, so I'm excited that we're finally able to to make our schedules match.
    Sarah: Yeah. Yeah. Yeah.
    Exactly. We've talked about different versions of this. And so, uh, in the end, we Decided to, um, talk about pitching, which I think is so relevant. And and in in a way, I think maybe it's because I kept Seeing was it you or someone else? You know, all kinds of people always post about the pitches that they get on LinkedIn and and how wrong they are and and all of that.
    So I'm like, yeah. That's a that's a good topic because We wanted to talk about pitching, but not just about how it's bad, but how you can actually do it in a way that [00:01:00] feels Ethically good and humane. So I think the the title of the podcast, I called it Humane Pitching. Ching. So let's dive into that and and how that would look like.
    Because I do think it's a it's a relevant business It's, um, tactic to understand, uh, how to work it. And and and so you specialize in that because you're really good with words. And and so you I approached you to come on to the come come on to the podcast, but then also come to the community and and, uh, do a collab workshop on the topic of humane pitching. So so why don't we start with kind of your experience with Pitching, but also with receiving pitches and how that changed, maybe how you approach them and how you teach them.
    Rachel: Yeah.
    Oh, I love that. So my experience with pitching is actually a little bit of a sandwich. Um, I before I [00:02:00] did Uh, online marketing. I was a journalist. And so my initial experience with pitching was actually writing and receiving press releases And, um, understanding how to pitch articles in that kind of environment.
    I never really thought I would use that again until I started doing online marketing and started getting all of these really Bad pitches where I was it would be people who clearly had, you know, even gotten the basics wrong. Like, they'd misspelled my name, or, um, Um, you could tell that they just copy pasted the same thing to a thousand people. Or my favorites would be the ones who, um, they would try to sell me something like drop shipping. And I'm like, I'm a marketer. What am I gonna drop ship?
    Like, I don't have merchandise. That's nice. So I would see these and be like, That's dumb. I should do something about it. And then, uh, last year, I finally was like, okay.
    It's time. Because I kept I saw this big wave of ones coming up again because of our the shifts that we're having in our, uh, demographic online. And so I was like, okay. I'm [00:03:00] gonna just Fix this once and for all and teach a podcast teach a teach a workshop call

    • 34 min
    Unlocking the Human Approach to Business & Marketing: Details about the Marketing Like We're Human Program

    Unlocking the Human Approach to Business & Marketing: Details about the Marketing Like We're Human Program

    Allow me a moment to share a bit of context and details about the Marketing Like We’re Human aka The Client Resonator program that's starting again on March 14th. This is my flagship 3month program that is tightly linked to this podcast, because it follows the same framework: the 7Ps of the Humane Marketing Mandala. It’s a deep dive into these 7Ps to help you discover who you are, what your passion is and then bring more of you to your marketing. Market from within, so to speak.
    But this is more than just marketing. This is building the foundation for your life’s work! We start with the inner: the Passion, the Personal Power and then go to the Outer: the People, the Product, the Pricing, the Promotion and the Partnership with others. We go deep, in an intimate group, and come out transformed, with a business that we’re truly aligned with.
    It’s a hybrid program with a 30 minute video to watch each week, a beautiful workbook with deep reflection and journal prompts and then a live group call to go deeper!
    Who is it for? Whether you have 1 year, 5 years or 10 years business experience, it’s never to late to go back to create the foundation and instead of just a business, create your life’s works, so you can truly market from who you are.
    The best is always to hear it from other participants. Have a look at humane.marketing/program. There are plenty of testimonials and a handful of in depth case studies.
    Book a call with me now to discuss if this is the right next step for you at this point in your business.

    • 11 min
    Get Direction & Clarity by Knowing Your Values

    Get Direction & Clarity by Knowing Your Values

    In today's episode I’m welcoming Melissa Davis to talk about how to get clarity and direction in our business by knowing our values. We delve into the crucial process of translating our values into tangible actions and enabling us to authentically 'walk our talk.'

    Join us as we explore how this deep reflection on our values not only aligns with our purpose but serves as a guiding force toward genuine business clarity.

    This episode is a compass for solopreneurs navigating the path of purpose-driven business in the evolving landscape of conscious entrepreneurship.

    In our conversation, Melissa and I addressed the following topics:
    How Melissa’s own journey was shaped by her values and how they now influence her work with Humanity Inc. How we can translate our values into actions and ‘walk our talk' How this deep reflection on our values really leads to business clarity and much more...  

    Ep 182

    Sarah: [00:00:00] Hello, humane marketers. Welcome back to the humane marketing podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers, because it's humane, ethical, and non pushy. I'm Sarah Zannakroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle and renegade author of Marketing Like We're Human and Selling Like We're Human.

    If after listening to the show for a while, you're Ready to move on to the next level and start implementing and would welcome a community of like minded quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like Like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane dot marketing forward slash circle.

    And if you prefer 1 on 1 support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, General business building or help with your big idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years Business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, Wait until I show you my mama bear qualities as my 1 on 1 client. You can find out more at humane dot marketing forward slash coaching.

    And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, Have a look at my offers and workshops on my website at humane dot marketing. Hello, friends, and welcome back to another episode. Today's conversation fits under the p of Personal power. If you're a regular here, you know that I'm organizing the conversations around the 7 p's of the humane marketing mandala. And if you're new here, this is your first time, a very big warm welcome.

    But you may not know what I'm talking about, You can go to download your 1 page marketing plan with the humane marketing version of the 7 [00:03:00] Ps of marketing at humane dot marketing forward slash guanpage, the number 1 in the word page. And this comes with 7 email prompts to really help you reflect on these different piece for your business. So today, I'm talking to Melissa Davis about the importance of your values. And if you're familiar with my work

    • 51 min
    How to Stand Out, Authentically

    How to Stand Out, Authentically

    In today's episode I’m excited to welcome Louise Taylor, a heart-centered marketing expert and a member of our Humane Marketing Circle. Louise brings a wealth of experience from her transformative journey in both corporate and creative realms.

    In this enlightening conversation, we explore how truly understanding yourself is key to standing out authentically in business. We discuss the profound impact of authenticity in resonating with your clients, and delve into how tools like the Fascinate assessment can illuminate your unique wiring.

    Join us for this insightful episode filled with practical tips for bringing your true self into your marketing and connecting deeply with those you serve.


    In this value-packed episode, Louise and I addressed:
    How Louise left her 20 year Corporate career and had to figure out how to market herself How taking the time to really figuring out who you are and how you’re wired is the key to stand out authentically (and it’s what we do so well in the MLWH program, which Louise participated in as well) How authenticity gives you deep inner peace and confidence to show up and stand out and resonate with your clients How Fascinate, an assessment created by Sally Hogshead truly helps you understand how the world sees you - and how you’re fascinating How to bring this knowledge into your marketing (bring more of you to your marketing, as I always say) and much more...
    [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

    I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded.

    Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business Then we'd love to welcome you in our humane marketing circle If you're picturing your [00:01:00] typical facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

    We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you. Instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing circle And if you prefer one on one support from me, my Humane Business Coaching could be just what you need.

    Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 15 years. Business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching.

    And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane.

    Hi there friends, thank you for being here. Today's conversation fits under the P of I'd say personal power and passion. So if you're a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is the first time you hear about this, you can

    • 46 min
    Who is Sarah Santacroce, in Life and in Business?

    Who is Sarah Santacroce, in Life and in Business?

    Welcome back to the Humane Marketing podcast with me, Sarah Santacroce, where we support a business approach that resonates with today's conscious clients through humane, ethical, and non-pushy practices.

    In this special solo episode, I thought I’d reintroduce myself and share a bit more about who I am. The whole human. So I share a little bit about my personal self but also talk about my work and specifically my different offerings, including my 1-on-1 Conscious Business Coaching, my programs and our Humane Marketing Circle community.

    I'll also offer a sneak peek into my upcoming third book around the topic of Being Human in Business. Let's embark on this journey together, creating a space where business thrives with heart and soul.

    Points I talk about:
    Who I am, personally and professionally The three main focuses in my life’s work (my 1-on-1 coaching, my programs and our community) The 3rd book about Business Like We’re Human The direction of this podcast this year And much more... Ep 180 transcript
    Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
    I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded.
    Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop.
    To hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane dot marketing forward slash circle.
    And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and Sustainable.
    If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane.
    marketing.
    Welcome back, friends, and happy 2024, may it be filled with many small and many big significant moments, moments of laughter, inspiration, and lots of magical Little moments, today's conversation fits under the P of personal power of the seven P's of humane marketing. And if you're a regular here, well, thanks for being back in 2024.
    You [00:03:00] already know that I'm organizing the conversations here around the seven P's of the humane marketing mandala. And if this is your very first time here. Big warm welcome, then you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the sev

    • 32 min
    Becoming with Renée Lertzman

    Becoming with Renée Lertzman

    In this week’s episode, I chatted with Dr. Renée Lertzman, a renowned psychological researcher shaping climate change action through psychology and sustainability.

    We discussed the theme 'Becoming' and its impact on societal shifts towards sustainable practices and also explored the transformative power of personal change for a more humane business world and the vital role of community in this journey.

    Renée shared challenges faced by leaders guiding transformations and her nuanced approach to caring in Humane Marketing.


    In this episode, Renée and I talk about:
    How do personal transformations contribute to a better, more humane business world for everyone? Why is being part of a community important for personal and collective positive transformations? What challenges do leaders face when guiding others through transformative journeys? In Humane Marketing, caring means more than just concern. Renee explains her approach to caring. And more insights for our listeners who are Changemakers before they are marketers
    Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

    I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.

    If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

    We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

    Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client.

    You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. Dot marketing.

    Hello and welcome back Humane Marketers to this last episode in 2023. Today I'm speaking to Rene Lertzmann about the P of personal power. If you're a regular here and you've been with me all of this time this year, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala.

    And if this is your first time here and you don't know what I'm talking about, you can download your one page marketing [00:03:00] plan with the Humane Marketing version of the seven P's of Marketing at humane.

    That's the number one and the word page and this comes with seven email prompts to really help you

    • 37 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Mom not in the middle ,

Love the show because of how Sarah and the guests peel back the layers

Disruptive and so needed! The conversations are so empowering. While it’s not a new concept but definitely a new way of approaching on how you connect with your people. Most of the time, I’m mostly passively listening to podcast episodes but the conversations in this podcast are so deep and original that connect in a different way. You’ll find yourself doing some introspection, aligning marketing to your values and reinvigorating your passion with the many inspiring stories.

- Avi

Patty Block ,

Business with Heart

For all the hype we hear about small business marketing, it is so refreshing to hear a common-sense approach to promoting our businesses! Sarah Santacroce has interesting guests with great advice and insights. She is a warm and welcoming host who brings out the best in her guests. I highly recommend you listen and subscribe!

Jillian Vorce ,

Fresh perspective

It is so clear that Sarah is genuinely focused on helping others and supporting the growing community of marketers who take a humane and ethical approach to their work. Her show is a gentle blend of free-flowing conversation and structure following her 7-Ps framework. I highly recommend the Humane Marketing podcast to any business owners or marketers who are looking for a fresh perspective.

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