The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

Today's conversation fits under the P of Personal Power

If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala.
(If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps).

It’s time for another short solo episode. This time I’d like to share a bit more about the 2nd P of Personal Power.

I'll address:
Why it’s key to know your Personal Power in Humane Marketing How defining your core values dictates how you show up in the world What other personality assessments you can use to learn more about who you are How all this information helps you understand your Unique Holistic Marketing Super Power And how to bring all of that into your story Ep 173 text
[00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
[00:00:23] I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.
[00:00:58] If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a sustainable way.
[00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.
[00:01:40] Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 50. Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash Coaching.
[00:02:09] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane.
[00:02:34] Hello friends, welcome back to the Humane Marketing Podcast. Today's conversation, well, it's a solo episode fits under the P of personal power. If you're a regular here, you know that I'm organizing the conversations around the seven P's. of the Humane Marketing Mandala. If this is your first time here, a very warm welcome.
[00:02:57] You probably don't know what I'm talking about, but [00:03:00] you can download your one page marketing plan with the Humane Marketing version of the seven Ps of marketing at humane. marketing forward slash one page. That's the number one and the word page. And humane is with an E at the end. I noticed that non English speakers don't always know that human and humane are spelle

In today's episode, we dive into the P of Passion with our guest, Sophie Lechner, founder of The MAGNET Model.

Join us as we explore Sophie's passion, the impact of her passion project, the Marketing Mutiny, and how it all fits into the bigger picture of humane marketing.

In this episode with Sophie, we talked about:
Her community passion project called the Marketing Mutiny Why she created it and her goal with it What makes it different from an online summit How a passion project creates a sense of purpose for your business How to create your own passion project and much more
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Ep 172 transcript
[00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
[00:00:23] I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.
[00:00:58] If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.
[00:01:16] We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you. Instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing. com And if you prefer one on one support from me, my Humane Business Coaching could be just what you need.
[00:01:40] Whether it's for your marketing, sales, general business building or help with your big idea like writing a book. A book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching.
[00:02:10] And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing.
[00:02:27] Hello, and welcome back to the humane marketing podcast. Today's conversation fits under the P of. passion. So we're back at the first P of the humane marketing mandala with the seven Ps of humane marketing. If you're new here, you probably have no idea what I'm talking about, but you can download your one page marketing plan with the seven Ps of humane marketing at humane.
[00:02:55] marketing forward slash. One page, the number one and the word page. [00:03:00] And this comes with seven email prompts to really help you reflect on these different piece for your business. So this is not a prescriptive, here are the things you need to do, uh, but more of the, well, here are some questions to, first of all, question all your assumptions around marketing, but then also help you reflect on these different piece for.
[00:03:25] Your business. So today's guest is Sophie Leshner. Uh, after 25 years in corporate, Sophie became an entrepreneur and is now the founder of her second company, The Magnet Model. She helps mission driven entrepreneur

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of "Community" and explains the numerous benefits of communities, for its members and the brand. Eddy's definition, "When at least two people begin to feel concern for each other’s welfare," encapsulates the spirit of community.

Listen to this episode if you’re considering to host your own community, or be part of one.

In this amazing episode Eddy and I talk about:
the definition of a community, and how it’s different from an audience the criteria of a healthy community how communities benefit the members as well as the brand our own experience within the Humane Marketing Circle and much more
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Ep 171 transcription
[00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
[00:00:23] I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.
[00:00:58] If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a sustainable way.
[00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.
[00:01:40] Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 50. Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash Coaching.
[00:02:09] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane. Dot marketing.
[00:02:30] Hello friends. Welcome back to the Humane Marketing Podcast. Today's conversation fits under the P of Partnership, and if you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, big warm welcome.
[00:02:50] You probably don't know what I'm talking about, but you can download your one page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at [00:03:00] humane. marketing forward slash one. Page, the number one and the word page. It comes with seven email prompts to really help you reflect on these different P's for your business.
[00:03:13] So partnership is proba

In today's episode, we sat down with James, a Freelance Web and Graphic Designer based in Bedford, Bedfordshire, who brings a wealth of experience in creating websites for Coaches.

During our chat, we covered a lot of useful topics that can really help you level up your coaching website. We started by demystifying the differences between graphic and web design. Then, we dug into how to make sure your website truly reflects your coaching services and personal brand. James shared some great tips on planning out your website content effectively, and how to present your services in a way that resonates with your potential clients.

We also explored how your website can connect better with your ideal client and the strategies you can use to keep them engaged and interested. Ever wondered whether you can change your website once it's up? We talked about that too. Plus, James shed some light on the ongoing maintenance that websites might need, and what to look for when choosing a website host.

Whether you're a seasoned coach or just starting, this episode has something for you.


In this episode James and I discuss about:
The difference between a graphic and web designer How a website represents your personal brand How to plan out my website content How to position my services on my site What strategies can I use to engage potential clients and encourage inquiries? Is a website a static thing or can it be changed once I get it back from the designer and much more
Ep 170 transcript

[00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

[00:00:23] I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.

[00:00:58] If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

[00:01:16] We share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you. Instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing. com And if you prefer one on one support from me, my Humane Business Coaching could be just what you need.

[00:01:40] Whether it's for your marketing, sales, general business building or help with your big idea like writing a book. A book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one-on-one client can find out more at Humane Marketing slash coaching.

[00:02:10] And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing.

[00:02:29] Welcome back to the humane marketing podcast. Today's conversation fits under the P of Promotion. If you're a regular listener, you kno

In today’s episode, we delve into the vital “P of Pricing” as we sit down with Patty Block – a business advisor, pricing expert, author, and empowering speaker.
In our conversation, we explore the intriguing relationship between broken cookies and our limiting beliefs with pricing, the challenge of being affordable for everyone while avoiding burnout, and effective techniques to communicate the true value of our services before raising prices. We also dive into strategies for determining fair pricing, tackling the “Good Girl’s Dilemma,” and letting go of patterns that don’t serve us.
Get ready to be inspired!
In this episode Patty and I discuss about: The relationship between broken cookies and our limiting beliefs with pricing The challenge of wanting to be affordable for everyone – and burning out while doing so Effective techniques to communicate our value and why we need to do that before raising our prices How to get started when you’re determining your prices and much more [00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane, ethical, and non pushy.
[00:00:23] I’m Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we’re human and selling like we’re human. If after listening to the show for a while, you’re ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn’t work in business.
[00:00:54] Then we’d love to welcome you in our humane marketing circle. If you’re picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.
[00:01:16] We share with transparency and vulnerability. What works for us. And what doesn’t work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my Humane Business Coaching could be just what you need.
[00:01:40] Whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book, I’d love to share my brain and my heart with you, together with my almost 50… Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client.
[00:02:05] You can find out more at humane.marketing/coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane.
[00:02:29] Hello, welcome back to the Humane Marketing Podcast. I’m so delighted that you’re here. I’m back in Switzerland after three weeks of really, really hot weather in Sicily. And I’m recording this and it’s raining outside and there’s a thunderstorm. So it’s quite refreshing. I’m speaking today with Patti Block.
[00:02:53] And before I tell you a bit more about Patti. I’d like to remind you that I’m currently talking to potential [00:03:00] participants of the Marketing Like We’re Human, also known as the Client Resonator Program. This is my flagship three month program, closely aligned wit

In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings.

Using the example of the Humane Marketing service line, I highlight various products and services within the line that help individuals adopt Humane Marketing in their business. I discussed the benefits of implementing service lines, such as showcasing expertise, targeting specific niches, and helping clients understand pricing models. Tune in to gain insights on how service lines can benefit your service-based business and enhance your marketing approach.

In this episode I talked about:
Product lines vs. Service lines The benefits of having service lines in service-based businesses Steps to implement service lines in your business The role of service lines in pricing and packaging services Having multiple service lines targeting different client segments Effective marketing and promotion of different service lines and much more
[00:00:00] Sarah Santacroce: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
[00:00:23] I'm Sarah Roche, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle and renegade author of marketing like We're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start.
[00:00:44] Implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you.
[00:01:03] This is a closed community. Of like-minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks.
[00:01:30] Find out more. At Humane Marketing slash Circle, and if you prefer one-on-one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable.
[00:01:58] If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client. You can find out more at Humane Marketing slash Coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane Marketing.
[00:02:30] Hello friends. It's been a while since I've done a solo episode, so in today's episode it's just me by myself talking about the P of product at. Term that we often hear related to product is the term product line. Uh, clearly this is a term that's mainly used for a product-based business, one that has different products and clusters of products that fall under the same product line.[00:03:00]
[00:03:00] Each product is sold individually, but they are part of the same product l