40 min
The Importance of Understanding Sales with Steve Benson Sales Talk for CEOs
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- Entrepreneurship
On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Steve Benson, the CEO of Badger Maps, the #1 route planner for field sales. Steve and Alice discuss how it can be helpful for CEOs to have a background in sales when starting out and growing your company.
Steve also shares some key information regarding the level of involvement a CEO should have in sales - and how being too involved for too long can cripple your business.
On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Steve Benson, the CEO of Badger Maps, the #1 route planner for field sales. Steve and Alice discuss how it can be helpful for CEOs to have a background in sales when starting out and growing your company.
Steve also shares some key information regarding the level of involvement a CEO should have in sales - and how being too involved for too long can cripple your business.
40 min