18 min
The InFOCUS Podcast: Jon Carpenter RBR+TVBR InFOCUS Podcast
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- News
Accurate audience measurement continues to be a hot topic among marketers and broadcast media executives, especially now that digital consumption of radio and television programming is eclipsing that of linear channels. As radio and TV companies seek to get the most trustworthy data in front of their advertising clients, where that data comes from remains a big consideration point.
Where is Comscore in the mix? We find out in this RBR+TVBR InFOCUS Podcast, presented by dot.FM, as CEO Jon Carpenter joins Editor-in-Chief for an exclusive conversation that even touches on the company's beleaguered stock price, and if the industry should be concerned about its fiscal health.
Accurate audience measurement continues to be a hot topic among marketers and broadcast media executives, especially now that digital consumption of radio and television programming is eclipsing that of linear channels. As radio and TV companies seek to get the most trustworthy data in front of their advertising clients, where that data comes from remains a big consideration point.
Where is Comscore in the mix? We find out in this RBR+TVBR InFOCUS Podcast, presented by dot.FM, as CEO Jon Carpenter joins Editor-in-Chief for an exclusive conversation that even touches on the company's beleaguered stock price, and if the industry should be concerned about its fiscal health.
18 min