The INKSPIRE Podcast from Tharstern is the newest (and probably best) podcast in the printing industry. In this pod, we'll cover an array of topics and trends that influence the print industry including the latest technology, best practices, culture and motivation and we'll even have reviews of inspirational books that will benefit a printing business. If you have any questions about the podcast, or anything else, feel free to get in touch with us here at Tharstern using our email@example.com email address.
How can we get more young talent into the print industry? An interview with Aaron Hartley, Print Services Manager at Delt Shared Services | The INKspire Podcast
Aaron Hartley from Delt Shared Services joins Ross to discuss print plants in the public sector, the importance of personalisation in customer service and how print businesses can attract more young talent on to their team.To connect with Aaron and read...
Why "If you build it, they will come" isn't the right strategy for Web-to-Print: An interview with Flex4 MD, David Whiteley | The INKspire Podcast
In this episode, Ross is joined by David Whiteley, MD at Flex 4 to discuss the terminology behind Web-to-Print and how Covid has increased the number of businesses using an e-commerce platform. You'll also learn why David references a Kevin Costner film...
These 4 books got us through 2020 and helped us stay focused and motivated: Ross and Amanda review some inspirational business books | The INKspire Podcast
Ross is joined by our Head of Marketing, Amanda Newman, to discuss their favourite books of the moment and books that have inspired them over a very strange few months. Amongst others, Amanda talks about a book that helped our Marketing Team zone in on...
How this Leeds based printer found a way to stand out from the crowd: An interview with We Are Resource' Sales and Marketing Director Asif Choudry | The INKspire Podcast
In this episode, our host Ross Edwards is joined by Asif Choudry, Sales and Marketing Director at Resource. Asif and his team’s awesome, forward-thinking approach to marketing has made them stand out in the print and communications industries, so we’ve...
Continuous Improvement | Special Guest: Jude Whitford, MD - Pepper Communications | The INKspire Podcast
Tharsterns' first Customer of the Month nomination, Pepper Communications, have embraced new technologies and fostered a shift in their culture. Jude Whitford, Managing Director, discusses the strategies the company have implemented to achieve...
Pricing for Print | Why printers need to stop pricing on cost and adopt a value based pricing approach | The INKspire Podcast
In this episode, we compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is highly recommended.