7 episodes

Marketing, branding, and website strategies to grow your business faster using your brand to its full potential, no matter where you are in your journey (always with a cup of tea!)

The Inspired Brew Ingrid Urena

    • Business
    • 5.0 • 3 Ratings

Marketing, branding, and website strategies to grow your business faster using your brand to its full potential, no matter where you are in your journey (always with a cup of tea!)

    007: Unlock Your Brand's Superpower: Leveraging Archetypes for Business Growth

    007: Unlock Your Brand's Superpower: Leveraging Archetypes for Business Growth

    In this episode of The Inspired Brew, I go over the transformative power of brand archetypes and how you can leverage these timeless personalities to create a marketing strategy that feels authentic, memorable, and irresistible to your dream clients. 

    Through real-world examples, practical strategies, and a step-by-step approach to uncovering your own archetype, you'll learn how to infuse your brand essence into every touchpoint and create an unforgettable experience for your audience.

    Tune in now to unlock your brand's superpower and start harnessing the power of archetypes for your business growth.

    Resources mentioned:

    ➡️ Comprehensive dive into all 12 archetypes + quiz to find yours: https://penguindesigning.com/the-psychology-of-brand-archetypes-how-to-leverage-them-for-emotional-connection/

    ➡️Custom brand & web design: https://penguindesigning.com/custom-brand-and-website-design/ 

    • 20 min
    006: The Power of Ecommerce with a Showit Website

    006: The Power of Ecommerce with a Showit Website

    In this episode, we explore the potential of e-commerce with Showit websites. 🥂



    I'll also walk over one of the most important parts: creating a cohesive brand journey and providing a seamless customer experience.



    We will also take a peek at different e-commerce options, such as WooCommerce, Thrivecart, Shopify Starter, and SendOwl, and how each can be integrated into a Showit website.



    I highly encourage you to view your shop as more than just a collection of products and to consider it as an opportunity to provide even more value than what your site already does, and create passive income of course!



    Main takeaways:

    ✅ E-commerce with Showit websites offers flexibility and the ability to create a cohesive brand journey.

    ✅ Different e-commerce options, such as WooCommerce, Thrivecart, Shopify Starter, and SendOwl, can be integrated into Showit websites.

    ✅Understanding your audience's desires and pain points is crucial for tailoring the shop and creating a connection.



    Need more? Head over to my blog for more free resources to help you grow your brand, website, and shop!

    • 20 min
    005: Understanding Your Customer's Journey for Business Growth

    005: Understanding Your Customer's Journey for Business Growth

    Discover why understanding your customers' unique paths is the key to driving business growth. In today’s episode, we challenge the traditional ideal client avatar concept and dive deep into understanding your customer journey. 

    Learn how to create a customer journey map that guides your customers seamlessly, providing personalized experiences that leave a lasting impression. Unveil the secrets of customer satisfaction, loyalty, and how to make impactful changes along the journey. 

    Get ready to transform your business by understanding and embracing the power of the customer's journey!

    Resources mentioned:

    https://penguindesigning.com/offer-synergy

    https://penguindesigning.com/

    • 14 min
    004: Showit vs. WordPress: Which Platform is Right for Your Business?

    004: Showit vs. WordPress: Which Platform is Right for Your Business?

    In this episode, I delve into the debate between Showit and WordPress. Being a branding web designer, I've had clients come to me with the dilemma of choosing between the two platforms.

    I'll be sharing my insights on the benefits of using Showit and some useful tips for utilizing WordPress for certain features. Like if you're looking to set up a high-complexity level e-commerce site, I recommend using WooCommerce (which we can absolutely use with Showit!)

    So if you're looking for expert advice on how to choose the right platform for your website needs, make sure to tune in!



    👋🏼 FIND ME AT: penguindesigning.com



    📝 Want to read the transcript? go to https://penguindesigning.com/episode4

    • 11 min
    003: 9 Website Design Best Practices for Small Businesses in the Creative Industry

    003: 9 Website Design Best Practices for Small Businesses in the Creative Industry

    Welcome to The Inspired Brew! In this episode, I’m diving into the world of website design and optimization for small businesses in the creative industry. From clear and relevant contact forms to on-page SEO and mobile optimization, I'm covering everything you need to know to create a website that not only looks great but also drives conversions and helps you grow your business.



    Here's what you can expect to learn in this episode:


    Why having a clear and relevant contact form is essential for potential customers to get in touch with you


    Nine website design best practices that can improve the user experience and potentially lead to increased sales


    The importance of consistent branding, mobile optimization, and understanding your target audience


    Tools such as Ubersuggest and Showit can aid website optimization and help you stand out in search engine results pages


    The importance of testing your mobile site to ensure that it’s user-friendly and delivers a positive experience to your visitors



    So grab your favorite brew, sit back, and join me as I explore the exciting world of website design and optimization. Tune in to discover how optimizing your website can bring in more leads and increase your conversion rate. Don't forget to hit the subscribe button for more tips and tricks to help you grow your business. Cheers!



    🔗 Episode 2



    ✨ Links and resources // 

    *Note: These may contain affiliate links, which means I could earn a commission at no extra cost to you if you decide to purchase after clicking!



    🔗Honeybook: pennguindesigning.com/honeybook

    🔗Shortpixel: https://shortpixel.com/

    🔗 Showit SEO guide: https://penguindesigning.com/how-to-set-up-seo-in-showit-for-ranking-and-a-better-user-experience/



    👋🏼 About me //



    I'm a brand and web designer with magic touch for monetizing websites! I'm also a tea-lover, dog momma, Ravenclaw, INFP and 2w3 (for those personality nerds like me)...and I’m also the biggest introvert!



    Biz side: I'm a Showit expert and a sucker for understanding customer journeys, brand psychology, customer and sales psychology. Want to have an expert help you refresh your brand and website? Find me at penguindesigning.com 

    • 28 min
    002: The Importance of Branding: Tips and Tricks for Building a Strong Brand Identity

    002: The Importance of Branding: Tips and Tricks for Building a Strong Brand Identity

    ​​Are you struggling to stand out in a crowded market?

    Do you want to build a strong brand identity that resonates with your audience and helps you achieve your business goals?

    Then this episode is for you!



    ➡️ In this episode of The Inspired Brew, I share my own experience as a brand strategist and designer and drop some practical tips and tricks for defining your brand identity, designing your brand assets, developing your brand voice and messaging, and implementing your brand identity across all channels.



    So grab your favorite brew, sit back, and let's get inspired!



    Need a pro designer? Find me at penguindesigning.com 👩🏻‍💻

    • 19 min

Customer Reviews

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3 Ratings

3 Ratings

Salamandra P. ,

Entrepreneurs Must Listen!

Ingrid is a wealth of knowledge when it comes to creating a website that converts. Her passion for branding shines through in all her generous information. Do yourself a favor and subscribe.

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