The journey from SVP to solopreneur | Elena Verna (Dropbox‪)‬ Behind the Craft

Elena Verna is a solopreneur who has served as head of growth at Dropbox, Amplitude, Miro, and more.

Elena and I talked about:
1. Why she left a full-time role to work for herself
2. The five laws of growth and how they can be applied to careers
3. Her advice for people who want to explore solopreneurship

Elena is incredibly inspiring and I think you’ll love our conversation.

Brought to you by:
• Amplitude – Get the free product-led growth guide: https://bit.ly/498xoLz

Chapter timestamps:

[00:00] Make imposter syndrome your superpower

[01:10] Elena's journey from entry-level to executive

[03:00] Finding exponential growth paths in your career

[07:00] What led Elena to explore solopreneurship

[09:59] The benefits of advisory roles

[12:33] Step by step on how to get started advising

[15:18] Pitching to a company why advising is better than full-time

[18:19] How Elena applies growth loops to her business

[22:18] The five laws of growth and how they apply to your career

[26:48] Learn how to fail to learn how to win

[28:31] Build career optionality to not be at the whim of companies

[31:29] Your business needs clear positioning ("why you?")

Where to find Elena:
X: https://twitter.com/ElenaVerna
LinkedIn: https://www.linkedin.com/in/elenaverna/

Get the interview takeaways:
https://creatoreconomy.so/p/elena-verna-growth-to-solopreneur