The Journey to Practice Success: David & Julie Salter from Salter Law Practice Success

Lisa and Dave are joined by David and Julie Salter, of Salter Law, in Minnesota. David and Julie are a husband and wife power team. When things got a little crazy during the pandemic, they decided to join LWP to help focus the firm on being a business as opposed to simply a law firm. When David originally took over the business, he thought he’d have enough incoming leads from referrals that he wouldn’t have to do any marketing. After a few years, and a global pandemic, it became clear that wasn’t the case. However, marketing always remained at the bottom of his list. It was an epiphany that David needed to have on his own, but once he was ready Julie was there to help him implement a strategy. And LWP’s tools really helped them determine what to focus on and where to take the firm. Their advice to any lawyers who feel like they are coming to a similar realization? Identify what is holding you back and figure out how to overcome it. It’s hard to break out and realize you need help with the business, as opposed to just carrying on as a lawyer. But you’ll be glad you asked for help, they guarantee it.