The Lash Business Lounge Lauren Lappin

https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true.
Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions). You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text.You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas). Turn high performing Reels into Static Posts, Carousels and Stories. Show Up On Stories!Break up Carousels into Story Sets.Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted. Use AI (like chatGPT) to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces.
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Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_
In this week's episode Lauren steps you through the process of finding both the margin in your business (and the necessary trust in your Team) to start working more on your business, and less in your business.
The First Steps to Working More on Your Business, and Less In It.
Handing off some of your Clients to your Team. (This is a gradual process, it simply can't be rushed or you might inadvertently create more work for yourself). Stop People Pleasing. (Establish your boundaries, and hold fast to them). Stop Promoting Yourself, and Start Promoting Your Team. Let Go of Control. (If you can't give your Team the time, attention and trust they need to grow as Professionals, your business in-turn will not grow to its full potential).
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 5 Things She Failed at While Growing My Beauty Business.
Lauren played it far too safe when she went into her first Commercial Salon Space. She was playing too small. Lauren offered a wide range of services as opposed to going with her gut and niching-down her service offerings.Lauren worked way too much and allowed herself to burn out (on more than one occasion). Lauren lacked solid boundaries with Clients and solid boundaries with her Team. Poor boundaries pave the road to Burnout City.Lauren resisted delegating tasks and responsibilities to her Team for far too long. She had to learn not to be a Control Freak.
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses How to Be Confident Showing Up on Your Salon Socials.
"Business Owners (and Teams) that focus on consistently showing up on their socials will always do better" ~ Lauren Lappin.
"Growth Never Comes from Comfort Zones" ~ Lauren Lappin
Pro Tips for Showing Up on Socials.
Just Start. With repetition confidence builds.Have some notes in some tangible form - plan it out on paper, tablet, outline, etc.Schedule your Creation/Filming time into your schedule.Wear your Uniform, and wear makeup and style your hair - you want to be ready to record when inspiration strikes (as well as in your scheduled creation slots). Have all the Tools you need ready to go before you start to record/create.ALWAYS JUST FILM 3 TIMES. Stop trying to convince yourself that you're going to trolled, bagged-out, hated-on, or worse, instead ask yourself: What's the (actual) worst thing that's going to happen?
For bonus tips around managing a Personal Brand vs a Salon Brand, check out the audio podcast.
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers four great questions from a recent Instagram poll.
Is (AICIS) a consideration when importing Lash and Beauty Products into Australia? [ Australian Industrial Chemicals Introduction Scheme (AICIS) https://www.industrialchemicals.gov.au/ ] How should I handle a Team Member leaving and starting their own Salon in the same town, or local area? What to say to Clients when a Team Member leaves? How do we create a work environment where Team Members become our Highest Income Earners?
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. 
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers four great questions from a recent Instagram poll.
How do I sell to the Client without feeling like I'm pushing too much on them and/or making them feel uncomfortable during the Sales Interaction?How can Salon Owners and Employees save time on taking, tracking and reading Client Notes?How does Lauren deal with (and minimise) Allergic Reactions in her Salon? [ please note: this is not Medical Advice, and should be read or listened-to as opinion only ].How would Lauren market a New Salon Service (or Product Range)?
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
....
This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
....
This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. 
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24