17 episodes

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities on a daily basis. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

The Leadership Standard TEC Canada

    • Entrepreneurship

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities on a daily basis. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

    The Leadership Standard – 017 - Robert Rose, Founder of The Content Advisory, CSO at Content Marketing Institute, Author and Speaker

    The Leadership Standard – 017 - Robert Rose, Founder of The Content Advisory, CSO at Content Marketing Institute, Author and Speaker

    Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you’re wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won’t want this episode of The Leadership Standard podcast featuring Robert Rose.  

    Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS.  

    In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can’t ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing conversation.

    • 54 min
    The Leadership Standard – 016 – Jennifer Carlson - CEO & Co-founder of Baby Gourmet, Founder at Thirsty Naturals

    The Leadership Standard – 016 – Jennifer Carlson - CEO & Co-founder of Baby Gourmet, Founder at Thirsty Naturals

    The Leadership Standard – 016 – Jennifer Carlson - CEO & Co-founder of Baby Gourmet, Founder at Thirsty Naturals

    Jennifer Carlson built a baby food empire from the ground up with her Baby Gourmet brand and recently revealed the organization’s next growth phase: Being acquired by the renowned Switzerland-based baby-food manufacturer, Hero Group.  In the latest episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair-Maxwell, Jennifer reminisces about her 15-year journey with Baby Gourmet and how its success has been a self-fulfilling prophecy – albeit not without a shortage of obstacles along the journey.  For help navigating toxic work cultures, how to take the first step in turning your business idea into a reality, and the possibilities that arise from falling down seven times, then standing up eight, press play on this gripping conversation between Jennifer Carlson and Gair Maxwell below. It just might be the event that inspires you to become an entrepreneur yourself.

    • 47 min
    The Leadership Standard – 015 – David MacLean - TEC Canada Chair

    The Leadership Standard – 015 – David MacLean - TEC Canada Chair

    Our latest episode of The Leadership Standard podcast features a master communicator and facilitator, David Maclean. As a TEC Canada Chair, the winner of numerous regional, national, and international awards, and the man behind MacLean Group Marketing – which made Profit Magazine’s 2004 list of Canada’s fastest-growing companies – David Maclean has an abundance of impactful takeaways for every leader – no matter the industry.

    Through David’s passionate description of wholeheartedness – which is a hallmark of his approach to leadership and life – listeners will discover a vulnerable and moving conversation with Gair Maxwell, TEC Canada speaker and branding expert.

    For insights surrounding self-leadership, marketing, social responsibility, and how others can begin leading from the heart – while divulging the story about how he beat Alanis Morrissette to #1 on the album charts – tune in below.

    • 1 hr 2 min
    The Leadership Standard – 014 – Thomas Benjoe - President and CEO of FHQ Developments

    The Leadership Standard – 014 – Thomas Benjoe - President and CEO of FHQ Developments

    Thomas Benjoe – President and CEO of FHQ Developments and TEC Canada member – joins Gair Maxwell for a raw conversation that uncovers the triumphs, struggles, disruptions, and future opportunities of the fastest-growing population in Canada – Indigenous people.

    As Thomas and Gair unwrap the effects of institutionalized racism against Indigenous populations, listeners will gain insights about how FHQ Developments is leading positive change within the Canadian business landscape, and how business leaders across Canada can take the first step to formalize Indigenous Engagement objectives and goals.

    Accompanied by selfless-leadership perspectives and an explanation about why he weighs every business decision against its future impact (to the extent of seven generations in the future), listeners will be hard-pressed to leave this episode of The Leadership Standard without moments of reflection, introspection, and the resources to begin making a difference.

    • 49 min
    The Leadership Standard – 013– Adam Hartung

    The Leadership Standard – 013– Adam Hartung

    The Leadership Standard – 013– Adam Hartung

    As the CEO and Managing Partner of Spark Partners – an organization specializing in innovation-based business growth for technology companies, start-ups, and entrepreneurs – Adam Hartung boats over 30 years of experience in developing and implementing successful strategies that take advantage of emerging technologies and new business models.

    Adam was named “Top Leadership Columnist” for Forbes.com, garnering more than 90 million readers for his columns which boldly predicted the success of industry changers like Netflix, Amazon.com, Apple, Facebook, and Tesla – as well as the unexpected negative impact these disruptors had on former giants who were unable (or unwilling) to adapt. In 2020, the Global Innovation Institute invited Adam to join GInI’s Board of Advisors. GInI is the world’s leading professional certification, accreditation, and membership association in the field of innovation with over 5,000 members and 2,500 certified professionals in 35 countries.

    Throughout Adam’s eye-opening conversation with Gair Maxwell, TEC Canada speaker and branding expert, listeners will become equipped with Adam’s timely insights about how to deal with 2020’s market shifts and align your organization with post-COVID-19 trends to experience exponential growth.

    As business leaders across the globe are forged in crisis due to the pandemic, pressing play on this gripping conversation between Adam Hartung and Gair Maxwell will bridge the gap between theory and practice – providing you with the insights and understanding to be at the forefront of your industry post-COVID-19.

    • 49 min
    The Leadership Standard – 012– Iggy Domagalsky - CEO, Tundra Processing Solutions Ltd.

    The Leadership Standard – 012– Iggy Domagalsky - CEO, Tundra Processing Solutions Ltd.

    Born into a family of entrepreneurs in Wroclaw, Poland, and raised in Winnipeg, Iggy Domagalski always knew that he wanted to run his own company. In his captivating conversation with Gair Maxwell, TEC Canada speaker and branding expert, Iggy reminisces about the days of launching a painting business, the trials and tribulations of starting an online marketing company in the early ’90s, and how his leadership journey eventually led to him becoming the CEO of Tundra Process Solutions – where he drove its transformation of a small instrumentation distributor to an innovative $140-million industrial equipment integrator.

    In addition to being the CEO of Tundra Process Solutions – an organization that is continuously distinguished as one of Canada’s best employers – Iggy has been recognized among Oilweek’s Rising Stars, Alberta Oil’s New Energy Leaders, and Calgary’s Top 40 Under 40.

    Throughout Iggy and Gair’s conversation, listeners will become equipped with the secret to Tundra’s exponential growth, award-winning reputation, and how to facilitate a culture that employees really want to work at. Hint: it doesn’t matter how many table tennis or foosball tables you have within your organization.

    • 42 min

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