33 episodes

A podcast exploring the minds of creative people that have dedicated their lives to pursuing a career in music. Hosted by Olly ‘Silky’ Hookings from successful DIY Ska Band ‘Death of Guitar Pop’ & founder of Hookings Management - Hookings Management’s duty is to empower our fellow DIY Musicians by helping them market & monetise their music independently.
Hosted on Acast. See acast.com/privacy for more information.

The Lifer Musician Podcast Hookings Management

    • Music

A podcast exploring the minds of creative people that have dedicated their lives to pursuing a career in music. Hosted by Olly ‘Silky’ Hookings from successful DIY Ska Band ‘Death of Guitar Pop’ & founder of Hookings Management - Hookings Management’s duty is to empower our fellow DIY Musicians by helping them market & monetise their music independently.
Hosted on Acast. See acast.com/privacy for more information.

    HOW I CAN HELP YOUR BAND!

    HOW I CAN HELP YOUR BAND!

    On today’s episode i’m gonna be talking about HOW I CAN HELP YOUR BAND! I’ve recently hit a BIG milestone for my small business, as this month marks Hookings Management’s 6th birthday. For those that don’t know, Hookings Management is a company I setup that’s prime focus is to serve my fellow DIY music artists by helping them grow their fanbases & monetise their music without the help of a record label. 
    According to Forbes, 20% of businesses fail within the 1st year, 30% in the 2nd year & 50% by year five so although on somedays my imposter syndrome would try & bully me into thinking otherwise, I must be providing a valuable service for my artist clients in order to have made it to the 6 year mark as a business, especially given the fact the music industry as a whole has been through some hugely turbulent times in the past few years with the pandemic & more recently the cost of living crisis. Listen in, to hear all the various ways me & my team at Hookings Management have been helping our fellow DIY Musicians these past 6 years! To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com

    Hosted on Acast. See acast.com/privacy for more information.

    • 14 min
    HOW TO BUILD A FANBASE & MAKE MONEY FROM YOUR MUSIC PART 2

    HOW TO BUILD A FANBASE & MAKE MONEY FROM YOUR MUSIC PART 2

    Part 2 of sharing the key steps my band Death of Guitar Pop have taken to build a huge fanbase for our DIY Ska band & turn our band into a business that currently turns over a quarter of a million pounds per year that has been paying me & my bandmate and business partner Jonny a consistent monthly salary for the past 4 years.
    We’ve had 2 albums in the UK official top 40 album charts, completed 2 successful self promoted headline tours of the UK, Headlined & sold out a self promoted show at London’s 1,500 capacity Electric Ballroom venue, been booked overseas for a headline tour of Australia plus shows in the US and Germany, And we’re also currently in the process of putting on our biggest ever headline show at London’s Iconic O2 Shepherd’s Bush Empire venue.
    We’ve done all this without any music industry support, just learning how to navigate the business and marketing side ourselves, grinding it out DIY. In this episode I’m gonna be breaking down the process of how we’ve done this so you can swipe & deploy our strategies for your own independent music career! If you’re a DIY music artist that’s looking to grow their fanbase then this is the episode for you!
    To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com

    Hosted on Acast. See acast.com/privacy for more information.

    • 10 min
    HOW TO BUILD A FANBASE & MAKE MONEY FROM YOUR MUSIC PART 1

    HOW TO BUILD A FANBASE & MAKE MONEY FROM YOUR MUSIC PART 1

    On todays episode I’m going to be sharing the key steps my band Death of Guitar Pop have taken to build a huge fanbase for our DIY Ska band & turn our band into a business that currently turns over a quarter of a million pounds per year that has been paying me & my bandmate and business partner Jonny a consistent monthly salary for the past 4 years.
    We’ve had 2 albums in the UK official top 40 album charts, completed 2 successful self promoted headline tours of the UK, Headlined & sold out a self promoted show at London’s 1,500 capacity Electric Ballroom venue, been booked overseas for a headline tour of Australia plus shows in the US and Germany, And we’re also currently in the process of putting on our biggest ever headline show at London’s Iconic O2 Shepherd’s Bush Empire venue.
    We’ve done all this without any music industry support, just learning how to navigate the business and marketing side ourselves, grinding it out DIY. In this episode I’m gonna be breaking down the process of how we’ve done this so you can swipe & deploy our strategies for your own independent music career! If you’re a DIY music artist that’s looking to grow their fanbase then this is the episode for you!
    To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com
    Happy listening! Silky x

    Hosted on Acast. See acast.com/privacy for more information.

    • 10 min
    HOW TO OVERCOME SELF DOUBT IN YOUR MUSIC CAREER

    HOW TO OVERCOME SELF DOUBT IN YOUR MUSIC CAREER

    On todays episode I am going to be talking about overcoming self doubt in your music career. In my experience, if you’re an aspirational, hard working & passionate musician that’s trying to make a career out of the thing you love then periods of self doubt will be par for the course. In this episode I share my insights into how to cope with & overcome self doubt in your music career. 
    To Book A FREE 1 HOUR VIDEO CONSULTATION with me for some advice on your career email info@hookingsmanagement.com

    Hosted on Acast. See acast.com/privacy for more information.

    • 8 min
    HOW TO MAKE 60K PER YEAR AS A MUSICIAN (WITHOUT A RECORD LABEL!)

    HOW TO MAKE 60K PER YEAR AS A MUSICIAN (WITHOUT A RECORD LABEL!)

    On todays episode I am going to be demonstrating how you can generate a yearly sales income of £60,000 as a DIY musician. So many independent artists I speak with don’t realise the earning potential a small die-hard fanbase can bring them so I’ve decided to breakdown the process of generating over 60k in revenue from 300 superfans across a year. If you don’t yet have 300 superfans that support & buy everything you put out then I would recommend checking out episode 19 of this podcast where I explain how to grow a fanbase for your music through Facebook & Instagram ads here: https://youtu.be/wrvVlVX-P6E?si=e1m2P--d4Am6Q0VM
    To Book A FREE 1 HOUR VIDEO CONSULTATION with Silky from Death of Guitar Pop (& host of The Lifer Musician Podcast) for some advice on your music career email info@hookingsmanagement.com

    Hosted on Acast. See acast.com/privacy for more information.

    • 8 min
    WHY RIGHT NOW IS A GREAT TIME TO PURSUE A MUSIC CAREER

    WHY RIGHT NOW IS A GREAT TIME TO PURSUE A MUSIC CAREER

    ON TODAY'S EPISODE I’M GONNA BE TALKING ABOUT WHY RIGHT NOW IS A GREAT TIME FOR ARTISTS TO BE PURSUING A CAREER IN MUSIC. THIS IS A MUST WATCH FOR INDEPENDENT MUSICIANS!
    To Book A FREE 1 HOUR VIDEO CONSULTATION with Silky from Death of Guitar Pop (& host of The Lifer Musician Podcast) for some advice on your music career email info@hookingsmanagement.com

    Hosted on Acast. See acast.com/privacy for more information.

    • 11 min

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