53 episodes
The Low Energy Leads Show: For Creative Entrepreneurs Scaling Up Lex Roman
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- Business
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5.0 • 15 Ratings
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Finding and booking clients can wear you out. Most of the advice out there is copied from big company playbooks. Run a blog, email everyone weekly, do a podcast, be on social. It's all way too much for a small business working to scale. The Low Energy Leads Show is about lowering your effort to find leads and turn them into clients. Staying booked doesn't have to be a grind. Together, we'll explore how to reduce the energy you spend getting leads so you can get back to doing what you love. Get Low Energy Leads weekly at https://read.lowenergyleads.com
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Where creatives find clients (Best of Low Energy Leads)
How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.
Three sections to this show:
1) Your relationships: meeting people, staying in touch and referrals
2) Your client experience: onboarding, offboarding and setting expectations
3) Your hang out spots: where people get to know you and warm up to buying from you
You'll love this episode if:
You want to know as much as possible about finding clients now! Yesterday!
You're in need of fresh inspiration to get you excited about marketing again
You're wondering which episodes are worth a full listen
Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com
Mentioned in this episode:
Relationship building
(Intro) Marketing yourself as a coach with Kari Ginsburg https://www.lowenergyleads.com/21
How I find clients then and now https://www.lowenergyleads.com/1
Growing your community with Kristina Bartold-Sorgota https://www.lowenergyleads.com/17
Conversation trackers with Devin Lee https://www.lowenergyleads.com/12
Book the calendar with Dana Publicover https://www.lowenergyleads.com/8
Networking for introverts featuring Jasmine Jae and more https://www.lowenergyleads.com/18
Get more referrals challenge https://www.lowenergyleads.com/32
Making your experience sticky
Make your creative business stand out https://www.lowenergyleads.com/24
Vetting clients for your process with Christy Price https://www.lowenergyleads.com/30
Figure out what clients will pay for with Abhishek Kumar https://www.lowenergyleads.com/27
Productizing your service with Philip Wallage https://www.lowenergyleads.com/26
My perfect sales system https://www.lowenergyleads.com/28
Easy entry points and hang out spots
22 ways to get leads without social https://www.lowenergyleads.com/22
Why I deleted Instagram and you can too https://www.lowenergyleads.com/11
LinkedIn with Eleanor Mayrhofer https://www.lowenergyleads.com/14
Business foundations with Laura Sinclair https://www.lowenergyleads.com/40
Email list growth experiments https://www.lowenergyleads.com/15
Selling digital products with Chris Nguyen https://www.lowenergyleads.com/48
If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4
Connect with Lex
Website: https://lexroman.com
Shop: https://lexroman.gumroad.com/
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Toolkit: https://lexroman.com/toolkit
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Sponsor
This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
Thank you for being part of the Low Energy Leads community!
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Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message -
How to drive word of mouth to book better clients
Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.
This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.
You'll love this episode if:
Your primary lead source is "word of mouth"
You want more referrals
You wish word of mouth was easier to predict
Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com
Mentioned in this episode:
YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEc
Free Airtable tracker: https://lexroman.gumroad.com/l/track-your-networking
My referral page: https://lexroman.com/refer
My recommended tools: https://lexroman.com/toolkit
Partnero for referral programs: https://www.partnero.com/
Thnks for easy gifts: https://thnks.com/
You might also like:
The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/
How to get clients with a small audience: https://www.lowenergyleads.com/13
Connect with Lex
Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Toolkit: https://lexroman.com/toolkit
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Sponsor
This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
Thank you for being part of the Low Energy Leads community!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message -
What exactly is low energy lead generation
Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be?
Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go?
You'll love this episode if:
You're tired
Your content marketing isn't working
You're not sure what's broken about your pipeline
Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com
Mentioned in this episode:
The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84K
The Growth Model (shown on this page): https://joingrowthtrackers.com/
You might also like:
Selling digital products: what's actually working for service providers: https://www.lowenergyleads.com/46
My perfect sales system: what I’d do differently now: https://www.lowenergyleads.com/28
Connect with Lex
Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Toolkit: https://lexroman.com/toolkit
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Sponsor
This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
Thank you for being part of the Low Energy Leads community!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message -
How to grow your email list with newsletter swaps
You've started an email list but now what? How do you add more subscribers and grow your audience?
This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.
We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs.
You'll love this episode if:
You're growing your email newsletter
You're thinking about cross-promotions
You appreciate a good "how to"
Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com
Mentioned in this episode:
Episode on starting your list: https://www.lowenergyleads.com/2
Episode on email list experiments: https://www.lowenergyleads.com/15
My newsletter swap page: https://lexroman.com/swaps
Lettergrowth: https://lettergrowth.com/
InboxReads: https://inboxreads.co/
Reddit (newsletters): https://www.reddit.com/r/Newsletters/
ConvertKit Creator Network: https://creatornetwork.convertkit.com/
Beehiiv Creator Network: https://www.beehiiv.com/features/recommendations
Sparkloop: https://sparkloop.app/
Lenny's tweet on cross-promo: https://twitter.com/lennysan/status/1581331300325109765?lang=en
Matt McGarry's newsletter for list growth: https://www.newsletteroperator.com/
Jamie's Minimalist Hustler newsletter: https://minimalisthustler.com/
Josh Spector's newsletter for creatives: https://fortheinterested.com/subscribe
Connect with Lex
Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Toolkit: https://lexroman.com/toolkit
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Sponsor
This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
Thank you for being part of the Low Energy Leads community!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message -
Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)
If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.
Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products.
Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales.
You’ll love this episode if:
You need fresh test ideas for your digital products
You’re wondering about naming and pricing your products
You love a good success story
Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at
Mentioned in this episode
Senior Designer Bundle: https://uxplaybook.org/senior
Portfolio Critique: https://uxplaybook.org/critique
Coaching Workshop: https://uxplaybook.org/coaching
Austin Church's pricing book: https://www.austinlchurch.com/free-money-book
Connect with Chris
Website: https://uxplaybook.org
LinkedIn: https://www.linkedin.com/in/uxchrisnguyen/
Freebies: https://uxplaybook.org/freebies
Connect with Lex
Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Toolkit: https://lexroman.com/toolkit
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Sponsor the show
Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
Thank you for being part of the Low Energy Leads community!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message -
Selling digital products: Where to use reviews to sell more
You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.
In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.
This is the last episode in a five part series on Selling Digital Products.
You'll love this episode if:
Your reviews are sad or bad
You're not sure where to place reviews
You're wondering how to get better reviews
Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com
Join the next livestream: https://lu.ma/growthgym
Mentioned in this episode
Senja for reviews: https://lexroman.com/senja
Adham Dannaways's Practical UI: https://www.practical-ui.com/
Midnight Underdog: https://midnightunderdog.gumroad.com/l/OGiHw
Kirsten's Million Dollar Email: https://kirstenroldan.com/million-dollar-email
Josh Spector's Skill Sessions: https://joshspector.com/sessions/
Jay Wang's homepage: https://jayyanginspires.com/
Liz Wilcox's shop: https://lizwilcox.com/products/
Kieran Drew's course: https://highimpactwriting.co/
Growthtrackers: https://joingrowthtrackers.com/members
Lex's shop: https://lexroman.gumroad.com
Connect with Lex Roman
Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
LinkedIn: https://www.linkedin.com/in/lexroman
Toolkit: https://lexroman.com/toolkit
Buy Me a Coffee: https://www.buymeacoffee.com/lexroman
Sponsor the show
Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman
Credits
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ
Thank you for being part of the Low Energy Leads community!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Customer Reviews
Perfect for Small and Mighty Indies!
Found Lex via Wudan Yan’s podcast and this referral and relational find is exactly what Lex promotes for finding leads. Lex spells out in non squishy language how to target your lead-building energy using terms that remind us we’re all businesses not hobbies: “buyers” “ready to buy” “where my buyers hang out” AND the futility of social media as shouting into the ether. Her episode “22 ways to find leads without social media” is a classic. Thank you for taking the air out of social media and reminding us all of how we all operated before it came along, and that those methods still work.
Practical marketing and sales advice
Better than 95% of the advice on the internet! Stop wasting your time and listen to Lex's show instead. Perfect for independents and small business owners. Lex helps give focus to your unique business and realize you don't have to do marketing and sales like every other business out there, but instead what's right for you
Always worth it
Every. Single. Time. that I listen to Lex’s podcast or watch her YouTube videos, I learn something valuable that I can put into practice right away. Longtime fan, first time reviewer, here for the long haul. I love this show and everything Lex is doing.