33 min
S1 / Ep 3-The Making of the Becker’s Healthcare Brand How It's Done: a Podcast for Curious Marketers
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- Marketing
Scott Becker is founder and publisher of Becker's Healthcare and a nationally recognized healthcare lawyer at McGuireWoods. In this episode, he shares how (and why) he built one of the fastest growing media platforms in the healthcare industry from the ground up.
In this episode we dive into:
How to build and grow a thought leadership platform for your business How to build and grow a media brand The three great qualities of successful people (and how to spot them in an interview) What a “crazy amount of responsiveness” looks like in a professional services firm Scott’s take on healthcare’s most exciting trend (and biggest game-changer), plus why he thinks the $30 billion merger of Catholic Health Initiatives and Dignity Health (now CommonSpirit Health) is the most interesting healthcare merger to watch
Scott Becker is founder and publisher of Becker's Healthcare and a nationally recognized healthcare lawyer at McGuireWoods. In this episode, he shares how (and why) he built one of the fastest growing media platforms in the healthcare industry from the ground up.
In this episode we dive into:
How to build and grow a thought leadership platform for your business How to build and grow a media brand The three great qualities of successful people (and how to spot them in an interview) What a “crazy amount of responsiveness” looks like in a professional services firm Scott’s take on healthcare’s most exciting trend (and biggest game-changer), plus why he thinks the $30 billion merger of Catholic Health Initiatives and Dignity Health (now CommonSpirit Health) is the most interesting healthcare merger to watch
33 min