The Managing Editor Show Jess Tyson

Let me stop you right there, fam. You have to stop thinking about your strategy as *your* strategy...(wha?)... because it’s not FOR YOU. It’s for your audience! Don’t write about what you want… write about what THEY want. 
Once you have stepped back and considered that your editorial strategy has very little to do with what you want or need, it sets you on the right path for building an audience that fits. I can tell you right now that it will involve asking questions, reading up, and stalking your competitors so get your Google ready! 
LINKS
Ceralytics RivalIQ Answer the Public MUSIC
Luigi Boccerinni - String Quintet in E major, Op. 11, No. 5 (Minuetto) Pretty Lights - My Other Love

Were you aware that SOL is the last missing piece of your content marketing plan? Finally, all your content marketing dreams can come true with one easy session of SOL! And if that doesn’t work, there’s always DTF to get you through those long, stressful nights.
Whaaaaaaaa? These days, as the global market both explodes and shrinks, context is more important than ever before. It can mean the difference between a successful pitch or an accidental/offensive romantic overture! So keep it SFW and double-check your acronyms before hitting send on those pitches.
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Libsyn MUSIC
Grieg - Suite for string orchestra Op.40 'Holberg Suite' - 5 Rigaudon (Allegro con brio) Pretty Lights - Lost and Found (ODESZA Remix)

GUYS. Burnout is a PROBLEM. Being a content marketer is tiring and can run you down real quick. It’s hard to stay engaged and excited about your content when you’re tired, angry, and resentful of all the time sucked into terrible pitches. It may sound like we’re living in opposite-world, but the trick to managing your time when you’re too busy to even deal? Stop thinking.
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Michele Linn on Twitter: @michelelinn Content Marketing Institute The Busier You Are, the More You Need Quiet Time Trello MUSIC
Maurice Ravel - String Quartet in F Major (Assez vif – très rythmé) Sapient - Universal Diorama Redux

Have you ever sent a managing editor a message just to be helpful and not ask anything in return? No? Well, maybe you should! Relationship-building is one of the best ways to get your pitch situated for success. If you help me and find ways to connect that don’t have ANYTHING to do with asking for something... odds are I will remember that fact when I see your pitch come through my inbox later.
LINKS
Calendar Blocking Pomodoro Timer
MUSIC
Handel - Concerto grosso n.1 Op.6 HWV 319 in G - 2 Allegro
Danny Martin - Robochop

I have talked a lot (a *lot*) about how to keep your pitch out of my trash. But what about becoming the person that holds all the power? If you’re a good writer, you have the foundation of what it takes to be a managing editor. But landing that job takes more than impeccable grammar and spelling. Jessica has walked the road from freelancer to writer to managing editor and shares just what it takes to get your foot in the door as a managing editor.
LINKS
Jessica Lawlor on Twitter: @jesslaw Why Public Relations Gets No Respect Muck Rack The Write Life This Is Why Your Guest Post Pitch Was Rejected Bonsai ClearVoice MUSIC
Luigi Boccerinni - String Quintet in E major, Op. 11, No. 5 (Minuetto) Pretty Lights - My Other Love

Writing is terrifying. TERR-IF-YING. Putting pen to paper (I’m sorry, I mean fingers to keyboard) can feel like such a finite act. Like THIS IS IT. The final countdown of content. There is nothing else out there for you besides this one and only document.
But it doesn’t have to be that scary or serious! Sometimes we, ourselves, are the biggest obstacles. With years of practice, I have learned how to quickly navigate around these pitfalls so my writing is faster, easier, and more authentic. I’m sharing these tips that can help any writer floundering at the screen to find their footing and begin writing again.
LINKS:
The Pomodoro Technique
Marinara Timer
Tomighty
MUSIC:
Grieg - Suite for string orchestra Op.40 'Holberg Suite' - 5 Rigaudon (Allegro con brio)
Pretty Lights - Lost and Found (ODESZA Remix)