269 episodes

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

The Marketer's Journey Convince & Convert

    • Management
    • 4.7 • 23 Ratings

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

    Marketing Through Synergy and Collaboration w/ Caleb Rubin

    Marketing Through Synergy and Collaboration w/ Caleb Rubin

    On this episode of The Marketer’s Journey, I interview Caleb Rubin, Head and VP of Marketing at EQ Bank. Caleb has a strong background in data and metrics-driven marketing, but he understands that this technical aspect of marketing must always go hand-in-hand with the chemistry and story driven branch of marketing. On today’s episode we discuss Caleb’s career history, starting in data science at AT&T, moving through a series of fintechs and startups, and eventually landing his current role at EQ Bank, how he allowed himself the space to determine what size of company best suited him, and the importance of partnership and synergy in marketing-- whether between content and product, technical and creative, or agency and internal.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 27 min
    Building a B2B tech stack to unite marketing & sales w/ Mauricio Barberi

    Building a B2B tech stack to unite marketing & sales w/ Mauricio Barberi

    On this episode of The Marketer’s Journey, I interview Mauricio Barberi who began his career as an engineer before going on to get his MBA and move into the marketing world for startups and tech companies. Mauricio has been employed as a Fractional CMO at several companies, being brought in to retool teams and processes to set companies up for success. On today’s episode we discuss the importance of alignment between sales and marketing teams, how to ensure you build a great marketing team-- even in a temporary role--, how his history as an engineer benefited him in business, and his love for travel (50 countries and counting).

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 33 min
    Aligning your Brand to Customer Lifestyle & Needs w/ Martin Fecko

    Aligning your Brand to Customer Lifestyle & Needs w/ Martin Fecko

    On this episode of The Marketer’s Journey, I interview Martin Fecko. Martin began his career in finance working at a call centre for CIBC and eventually went on to become CMO at Tangerine, Canada’s leading digital bank. In Martin’s current role he combines his passion for data with his history in tech and finance. As a marketer, Martin understands that there can be immeasurable value in both building a lifestyle brand and in focusing on your product features. Every customer is unique and we need to meet each customer where they are on their journey.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 27 min
    Content's Role at Every Stage of the Buyer Journey w/ Dayna Rothman

    Content's Role at Every Stage of the Buyer Journey w/ Dayna Rothman

    On this episode of The Marketer’s Journey, I interview Dayna Rothman. Dayna is CMO at OneLogin but started her career and identifies still, as a content marketer. For marketers, traditional paths to C-Suite roles start in growth or product marketing, but Dayna doesn’t want content marketers to discount their unique skill set. With the evolution of content use in business, we’re now utilizing content at every stage at the buyer journey and it’s important to understand the role and impact of content marketing on our business.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 31 min
    Is Pipeline Dead? Keeping Marketing Metrics Simple w/ Andrea Kayal

    Is Pipeline Dead? Keeping Marketing Metrics Simple w/ Andrea Kayal

    On this episode of The Marketer’s Journey, I interview Andrea Kayal, CMO at Electric. Andrea has enjoyed a colorful career as a marketer and has learned that, for her, it’s important to be somewhere that has achieved product market fit so you can hit the ground running with your marketing. Andrea has used this philosophy to guide her career choices as well—she considers whether her next career move will achieve product market fit for her goals. She also knows that how you measure and what metrics you’re using to measure success in marketing are more important than many realize. It’s important to keep it simple—how many closes is your marketing department driving? What dollar figure do they have to hit to satisfy your stakeholders?

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 29 min
    Speed & Support Key to B2B Marketing Today w/ Alex Schmelkin

    Speed & Support Key to B2B Marketing Today w/ Alex Schmelkin

    On this episode of The Marketer’s Journey, I interview Alex Schmelkin, CMO of Unqork. Coming from an agency background and eventually moving in-house, Alex has seen the good, the bad and the ugly on both sides of the coin. Unqork is a no code software platform creating dynamic solutions for companies everywhere but one or the core challenges to marketing his product to CIOs is sharing the benefits in a way that doesn’t seem competitive to companies focused on development. To do so, Alex prides himself on focusing on how he can help his clients and help them work more efficiently. On today’s episode we discuss how this philosophy guided his marketing tactics through COVID, utilizing product development skills as a marketer and the ultimate chicken and egg question in marketing-- agency or brand?

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 29 min

Customer Reviews

4.7 out of 5
23 Ratings

23 Ratings

Deejes ,

Amazing insights for marketers

Wow! I learned about this podcast on LinkedIn and now I’m binge listening on my daily commute.

I’m always curious as to the pathway people took to their current success. As someone who has high aspirations and expectations of myself, I find these interviews so interesting and helpful. There’s always at least one great takeaway!

The interview flows so easily — it’s like overhearing a fascinating conversation at the coffee shop. Randy has a way of guiding the conversation so naturally.

Great for marketers, whether you are new to the profession or more experienced.

Multiversial ,

Thanks for Sharing!

I particularly like the end segment that touches on the personal lives of these inspiring marketers. It is very important to decompress. Keep up the good work, Randy!

Son of Sparrowhawk ,

Great actionable content

Randy has always been a fantastic source for great content. As an avid podcast listener I’m always searching for shows that have actionable takeaways I can implement into my everyday workflow. This show does not disappoint. I highly recommend you give it a listen.

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