264 episodes

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

The Marketer's Journey Convince & Convert

    • Management
    • 4.7 • 23 Ratings

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

    Speed & Support Key to B2B Marketing Today w/ Alex Schmelkin

    Speed & Support Key to B2B Marketing Today w/ Alex Schmelkin

    On this episode of The Marketer’s Journey, I interview Alex Schmelkin, CMO of Unqork. Coming from an agency background and eventually moving in-house, Alex has seen the good, the bad and the ugly on both sides of the coin. Unqork is a no code software platform creating dynamic solutions for companies everywhere but one or the core challenges to marketing his product to CIOs is sharing the benefits in a way that doesn’t seem competitive to companies focused on development. To do so, Alex prides himself on focusing on how he can help his clients and help them work more efficiently. On today’s episode we discuss how this philosophy guided his marketing tactics through COVID, utilizing product development skills as a marketer and the ultimate chicken and egg question in marketing-- agency or brand?

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 29 min
    Marketer's Journey: Your Role or Industry: Which is Better to Love in Marketing? w/ Melanie Marcus

    Marketer's Journey: Your Role or Industry: Which is Better to Love in Marketing? w/ Melanie Marcus

    On this episode of The Marketer’s Journey, I interview Melanie Marcus, CMO at Surescripts, a health information technology company founded to automate the prescription process. Melanie is helping to guide Surescripts through these ever-changing times that the pandemic has brought on, and though she has not always worked in the healthcare sector, the foundation of her career has always been built on doing what she loves. One lesson Melanie has always carried with her is that it’s easier to take on challenging situations when you love what you do. Today, we discuss reinventing yourself throughout your career, taking advantage of incubators and opportunities, and finding success through genuine love for your work.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 27 min
    Leading Marketing by Example & Succeeding Through Followership w/ Rossa Shanks

    Leading Marketing by Example & Succeeding Through Followership w/ Rossa Shanks

    On this episode of The Marketer’s Journey, I interview Rossa Shanks, CMO of Dow Jones. Rossa started his career in creative advertising, agency-side, eventually accepting an internal role from one of his clients in hopes of expanding his marketing horizons beyond advertising. He did just that, also eventually founding startup Great Little Place and ultimately becoming CMO of Dow Jones. In his current role, he leads a team of marketers and prides himself on ensuring that marketing is a core pillar adding value to the business.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 29 min
    Marketer's Journey: Leading an Enterprise with an Entrepreneurial Mindset w/ Jennifer Anaya

    Marketer's Journey: Leading an Enterprise with an Entrepreneurial Mindset w/ Jennifer Anaya

    On this episode of The Marketer’s Journey, I interview Jennifer Anaya, Senior Vice President of Marketing at Ingram Micro. Jennifer leads global marketing for a large company but finds it important to keep an entrepreneurial mindset in order to affect change. On this episode, Jennifer and I discuss the recent changes to Ingram Micro’s buyers’ journey, the importance of positioning themselves as partners to their corporate clients and the relevance of ensuring your marketing team has a window into the rest of your business.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 28 min
    Marketer's Journey: Context of Content is Key for Connecting with Buyers w/ Paul French

    Marketer's Journey: Context of Content is Key for Connecting with Buyers w/ Paul French

    On this episode of The Marketer’s Journey, I interview Paul French, EVP & CMO at Axway. Paul started his career in sales which set him up to understand the buyer journey and the demand to make sure marketing is helping deals move across that line. He’s had perspective from companies of many different sizes ranging from small startups to larger publicly traded companies and speaks humbly about how the one thing they all have in common is that there’s always something to improve on. On this episode we discuss Paul’s career journey, his love of fly-fishing and the ever-evolving role of content across all areas of your business.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 26 min
    Marketer's Journey: Why Relevance is Key For Content on Social w/ Laura Pearce

    Marketer's Journey: Why Relevance is Key For Content on Social w/ Laura Pearce

    On this episode of The Marketer’s Journey, I interview Laura Pearce, Head of Marketing for Twitter, Canada. Laura oversees both the B2B and B2C sides of marketing at Twitter and both present unique challenges. Not only does Laura lead the charge in Canada on marketing to individual Twitter users, she also helps brands understand how to effectively use a tool like Twitter to strengthen their marketing and communications strategies. On this episode, Laura and I discuss the shift in measuring marketing success, the challenges (and excitement) of working with an ever-changing medium like Twitter, and the need in marketing to build a culture that allows for mistakes, quick-thinking and as such, empowers your team to react.

    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 30 min

Customer Reviews

4.7 out of 5
23 Ratings

23 Ratings

Deejes ,

Amazing insights for marketers

Wow! I learned about this podcast on LinkedIn and now I’m binge listening on my daily commute.

I’m always curious as to the pathway people took to their current success. As someone who has high aspirations and expectations of myself, I find these interviews so interesting and helpful. There’s always at least one great takeaway!

The interview flows so easily — it’s like overhearing a fascinating conversation at the coffee shop. Randy has a way of guiding the conversation so naturally.

Great for marketers, whether you are new to the profession or more experienced.

Multiversial ,

Thanks for Sharing!

I particularly like the end segment that touches on the personal lives of these inspiring marketers. It is very important to decompress. Keep up the good work, Randy!

Son of Sparrowhawk ,

Great actionable content

Randy has always been a fantastic source for great content. As an avid podcast listener I’m always searching for shows that have actionable takeaways I can implement into my everyday workflow. This show does not disappoint. I highly recommend you give it a listen.

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