Ann Handley - How To Create Ridiculously Good Content (Content Legends Virtual Series‪)‬ The Marketing Millennials

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.
She’s ready to open her playbook wide open.
Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation
Follow Ann:
LinkedIn: https://www.linkedin.com/in/annhandley/
Twitter: https://twitter.com/MarketingProfs
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com

Timestamps:
00:00 Intro
03:02 How I Think About Great Content
07:43 Content Is Not A Performance Piece
15:12 Serving The Audience
19:47 The Inspiration To Write
21:52 The Importance Of Half Baked Ideas
24:39 4 Drafts, 4 Purposes
28:18 No Such A Thing As Writer’s Block
32:39 One In A Million Copywriting Tip
42:18 Writing From Experience